- Domestic travel in Türkiye will continue to be popular in 2025, with 58% of Turkish travellers planning to travel domestically only for leisure purposes next year.
- When it comes to travel motivations, 61% of Turkish leisure travellers plan to do so to rest and recharge, and 42% seek to spend quality time with friends and family.
- Family travel is key for Turkish travellers with children. Three in four (74%) often plan their itineraries around what their children enjoy most.
ISTANBUL, Türkiye – Today, Hilton has released its latest findings from the 2025 Global Travel Trends report, offering a comprehensive look at how travellers around the world plan to explore in the upcoming year. The survey, conducted by Ipsos and with responses from over 13,000 adults across 13 countries, reveals notable trends in travel motivations, budget priorities, and preferences. Türkiye emerges with a strong inclination towards domestic travel and a distinct preference for experiences that cater to family needs.
Key Travel Motivations
Travellers continue to be driven by the desire to rest and recharge, with nearly half (49%) of global respondents citing this as a key reason for leisure travel. This is followed by the need to spend quality time with friends and family (46%), and the pursuit of unique experiences (28%). Turkish travellers’ motivations also align with global travel trends identified. 61% of Turkish travellers plan to rest and recharge as their main reason for leisure travel, 42% seek to spend quality time with friends and family during their trips, and 34% are motivated by the desire for a one-of-a-kind experience.
Domestic Travel Takes the Lead in Türkiye
The survey highlights a preference for domestic travel among Turkish travellers, with 58% planning of those traveling for leisure planning to do so only within Türkiye's borders in 2025. This aligns with global trends where nearly half (46%) of those travelling for leisure intend to stay within their home countries only. In contrast, travellers from regions such as Singapore, the UAE, and Germany show a stronger inclination towards international travel.
Budget Priorities: A Focus on Comfort and Culinary Delights
When it comes to budget allocation, Turkish travellers prioritise their spending on hotels (58%) and culinary experiences (46%). Interestingly, 70% of respondents reported that they sleep better in a hotel than at home, underscoring the importance of comfort in their travel choices. Sleep is also an important factor when it comes to travel, with the majority of Turks (72%) reporting that they sleep best during their travels when sleeping alone.
Family-Friendly Travel
Over half (53%) of Turkish leisure travellers are planning to travel with children in 2025, and 43% of all Turkish travellers feel that family-friendly options that accommodate everyone’s needs are very important. The findings reveal a deep commitment to creating memorable travel experiences designed around the needs and interests of children. Among those that travel with their children, two in five Turkish travellers (39%) say they always choose destinations specifically to create lasting memories for their children, compared to 29% globally.
Additionally, 75% of these travellers often select travel spots that cater specifically to their children’s needs and interests, ensuring that every trip is tailored to their little ones’ preferences. Planning is equally thoughtful, with 74% of those travelling with children planning their itineraries around what their children enjoy most.
A Passion for Live Entertainment
The survey highlights Turkish travellers’ interest in live music and entertainment. When selecting a hotel bar, 39% of Turkish travellers say it is most important to have a venue with live entertainment and a lively atmosphere, highest among all countries. Additionally, 36% are motivated by diverse food and beverage options, suggesting that this enhances their overall experience. These insights underscore the importance of both entertainment and variety in meeting Turkish travellers’ expectations.
Our 2025 Trends Report shows that resting and recharging continue to be primary motivators to travel, and exploring nostalgic destinations with family and friends is on the rise. Hilton is committed to providing great stays for any occasion, anywhere our guests want to travel. Of course, all underpinned by friendly and reliable service that guests have come to expect at any of our 8,000 hotels around the world.
“As a leading global hospitality brand, we know that a great stay is what matters most to customers,” said Simon Vincent, executive vice president and president of Europe Middle East and Africa. “Our 2025 Trends Report shows that resting and recharging continue to be primary motivators to travel, and exploring nostalgic destinations with family and friends is on the rise. Hilton is committed to providing great stays for any occasion, anywhere our guests want to travel. Of course, all underpinned by friendly and reliable service that guests have come to expect at any of our 8,000 hotels around the world.”
To read the full Hilton 2025 Trends Report and see how Turkish travellers compare to travellers across the world, visit stories.hilton.com/2025trends.
Media Contact
The insights in this report are based on an online survey commissioned by Hilton and conducted by Ipsos in June 2024. The survey included a nationally representative sample of 13,001 adults aged 18+ from Australia, Brazil, China, Germany, India, Japan, Mexico, Saudi Arabia, Singapore, Türkiye, UAE, UK, and the US.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.