LONDON – Hilton (NYSE:HLT) has announced a stylish new addition to its Curio Collection in the UK with the signing of The BoTree London, Curio Collection by Hilton. Set in the heart of Marylebone, the hotel is the latest addition to Hilton’s expanding lifestyle portfolio and builds on its long-standing partnership with Shiva Hotels.
Originally opened in 2023, The BoTree is a 200-room urban sanctuary with interiors buzzing with wild botanicals, vibrant colours, and natural light. Guests can choose from three distinct experiences: LAVO, a two-storey restaurant celebrating coastal-Italian cuisine; The BoTree Bar, a stylish daytime-to-nighttime social hub; and 77, London’s new premier cultural venue that hosts the world’s finest DJs for exclusive parties and private events in a state-of-the-art environment. For more intimate gatherings, a cosy 33-seat screening room sets the scene for private events.
The hotel uniquely stands at the meeting point of three of London’s most celebrated neighbourhoods – Marylebone, Mayfair, and Soho, allowing guests easy access to the charm of Marylebone’s boutiques and cultural landmarks, Mayfair’s luxury shopping, and is steps away from Soho’s vibrant streets and energy.
Patrick Fitzgibbon, senior vice president, development, Europe, Middle East & Africa, Hilton, said, “The BoTree London is an exciting addition to our growing Curio Collection by Hilton portfolio, bringing a distinctive, lifestyle-led experience to one of London’s most dynamic neighbourhoods. Shiva Hotels have a proven track record of creating standout hotels, and The BoTree perfectly captures the energy and individuality that defines the Curio Collection by Hilton brand. With its incredible location, vibrant design, and resort-like feel, The BoTree will be a fantastic base for guests looking to explore London’s culture and creativity.”
Brooke Thomas, brand leader, Curio Collection by Hilton, said, “Curio Collection is rapidly expanding in sought after destinations across the globe, but we’ve seen very impressive growth for the brand in the UK. Hotels like The BoTree continue to create the one-of-a-kind experiences, world-class dining concepts and design-forward storytelling that guests expect of Curio Collection.”
Eva Mount, general manager, The BoTree London, Curio Collection by Hilton, said, “Joining the Hilton family is a step in our journey to continue to build vibrant connections and offer a standout hotel for our international guests and local community.”
Set minutes from Bond Street station and the Elizabeth Line, guests will be able to easily connect to a variety of locations, including Heathrow Airport, the City of London, Shoreditch, Canary Wharf and the O2 Arena.
The BoTree London, Curio Collection by Hilton will be part of Hilton Honors, the award-winning guest loyalty programme. Members booking directly through Hilton channels will benefit from flexible payment options, member discounts, complimentary standard Wi-Fi.
The hotel is located at 30 Marylebone Lane, London W1U 2DR, United Kingdom. More information on the hotel and booking a stay can be found here: The BoTree London, Curio Collection by Hilton.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history. Named as the No. 1 World’s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Curio Collection by Hilton
Curio Collection by Hilton is a global portfolio of more than 190 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each hotel in the collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram and X.
About The BoTree
The BoTree is a hotel where Marylebone, Mayfair and Soho connect. A high-energy hotel that offers more than just a place to stay; it’s a gateway to the city’s most iconic experiences. Comprising 200 rooms including 32 suites, as well as LAVO, a destination restaurant offering coastal Italian cuisine; The BoTree Bar, a bold yet inviting all-day space; and unique event areas – 77, Screening Room and the Green Room, the hotel is set to deliver a vibrant experience for all that come through its doors.