News ReleasesCategory|

Hilton Accelerates Development in the South of France

Hilton Garden Inn Marseille Provence Airport Lounge Rendering
Hilton Garden Inn Marseille Provence Airport
As part of its record year of openings in France, Hilton strengthens its south coastal expansion with two upcoming hotel openings and a new signing
  • Two new Hilton hotels are due to open in the coming months on France’s southern coast: Hilton Garden Inn Marseille Provence Airport and Canopy by Hilton Cannes.
  • Hilton announces the signing of Victoria Marina Hotel Villeneuve-Loubet, Tapestry Collection by Hilton, the brand’s first hotel on the French Riviera.
  • These hotels confirm Hilton’s development strategy in the South of France to capture increased travel demand.

FRANCE – Hilton (NYSE: HLT) today announced the signing of a franchise agreement with Groupe Reaumur France anticipated to open Victoria Marina Hotel Villeneuve-Loubet, Tapestry Collection by Hilton in the Provence-Alpes-Côte d'Azur region in France in 2025. The latest series of openings in the south of France, includes Hilton Garden Inn Marseille Provence Airport, opening this month, Canopy by Hilton Cannes, opening later this year, and Le Hameau des Pesquiers Ecolodge & Spa, Curio Collection by Hilton, which opened last year.

Patrick Fitzgibbon, senior vice president, development, Europe, Middle East and Africa, Hilton, said, "France’s south coast is a key strategic market for us and there’s huge potential to develop our portfolio, capturing the region’s high leisure and business travel demand. The Provence-Alpes-Côte d’Azur region is full of charming towns and cities, and its popularity with international tourists is second only to the capital1, so we’re excited to bring our world-renowned brands to the region. Whether it’s a Hilton Garden Inn in Marseille or a Tapestry Collection by Hilton hotel in Villeneuve-Loubet, we’ve demonstrated our commitment to growth across the coast while delivering strong returns for owners.”

Hilton Garden Inn Marseille Provence Airport, Opening this Month

Hilton Garden Inn Marseille Provence Airport Lounge Rendering
Hilton Garden Inn Marseille Provence Airport - Lounge Rendering

Under a franchise agreement with Groupe Dalofi, Hilton plans to open Hilton Garden Inn Marseille Provence Airport later this month, the largest hotel within the airport location. Located just three minutes from Marseille’s international airport, the hotel is ideal for international travellers while also benefiting from a calming environment with its location in a large, wooded park. With quick access to the highway, guests can easily visit key tourist locations such as the Notre-Dame-de-la-Garde Basilica, the beaches of the Côte Bleue, the Palais Longchamp, and the Orange Velodrome stadium. Major companies are also within three kilometers of the hotel.

It has 178 spacious rooms with modern decor and offers guests an outdoor swimming pool, a fitness center, tennis court, meeting and conference rooms for up to 250 people, as well as a bar and restaurant with terraces. Hilton Garden Inn Marseille Provence Airport joins five Hilton Garden Inn hotels operating in France, an impressive level of growth for a brand that opened its first French hotel in 2018.

Victoria Marina Hotel Villeneuve-Loubet, Tapestry Collection by Hilton, Opening in 2025

Victoria Marina Hotel Villeneuve-Loubet, Tapestry Collection by Hilton Bird's Eye View
Victoria Marina Hotel Villeneuve-Loubet, Tapestry Collection by Hilton - Bird's Eye View

Set within the mixed-use development of Marina Baie des Anges, Victoria Marina Hotel Villeneuve-Loubet, Tapestry Collection by Hilton will feature 58 guest rooms designed to be comfortable, modern and inspired by the natural coastline with neutral tones and calming blues throughout. An indoor pool, outdoor ‘lagoon’ pool and private beach will mean guests have no shortage of options to swim and relax by the water, while the hotel’s spa will also offer indulgent and rejuvenating treatments.

An all-day dining restaurant and canopied pool bar overlooking the coast will be available for guests to enjoy throughout their stay. Business travellers and those interested in hosting events will be able to make use of the hotel’s two multi-function rooms and meeting space, and the expansive parking lot will ensure guests and visitors alike are able to drive to the hotel.

As part of Tapestry Collection by Hilton, guests will experience an authentic connection to the destination as the hotel’s location in the centre of the port will inspire guests to explore their surroundings, venturing from the beach to the town’s many historical buildings and further afield, to Nice, Antibes, and Cannes, all under a 30-minute drive from the hotel.

Canopy by Hilton Cannes, Opening this Year

Canopy by Hilton Cannes - Rooftop
Canopy by Hilton Cannes - Rooftop

Canopy by Hilton Cannes, Hilton’s first property in the French Riviera city, will offer a positively local stay with incredible views of the city, Old Port and Mediterranean Sea, from the hotel’s expansive rooftop terrace. Following a franchise agreement with an affiliate of SDPNE, the hotel will welcome guests later this year. The hotel is just a five-minute walk from La Croisette, the famous Palais des Festivals, and the main shopping streets. With 143 rooms and suites, the majority including balconies with sea views, the hotel’s interior design has been led by the acclaimed design studio Ramy Fischler. It will also feature a rooftop restaurant, a swimming pool, a fitness area, a spa, and a large conference and event space.

Guests of all Hilton properties will benefit from the award-winning Hilton Honors guest loyalty programme, allowing more than 150 million members who book directly with Hilton to earn Points for hotel stays and experiences. Hilton Honors members can also unlock access to instant rewards and benefits, such as contactless check-in with room selection and exclusive member discounts.

In the next few years, Hilton's development plans will include the opening of 24 hotels in France. Hilton currently has 23 open hotels in France under the brands Waldorf Astoria, Canopy by Hilton, Hilton Hotels & Resorts, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Hilton Garden Inn and Hampton by Hilton.


Notes to editors:

1 Information on popularity of Provence-Alpes-Côte d'Azur region - https://provence-alpes-cotedazur.com/app/uploads/crt-paca/2020/12/best-of-provence-cote-dazur-2020.pdf


About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 23 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  


About Canopy by Hilton

Canopy by Hilton delivers elevated, boutique hotel experiences that immerse guests in the best of the locale. Inviting, sophisticated design, bespoke food & beverage and crafted touchpoints deliver a locally inspired, high-end and welcoming stay. The Canopy portfolio includes more than 40 open properties around the globe with 40 under development across 18 countries and territories. Experience Canopy by Hilton by booking at canopybyhilton.com or through the industry-leading Hilton Honors appHilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Canopy by Hilton at stories.hilton.com/canopybyhilton, and follow the brand on Facebook, Instagram, Twitter and Pinterest.  


About Tapestry Collection by Hilton

Tapestry Collection by Hilton is a portfolio of over 120 independent hotels each with an original, vibrant personality, encouraging guests to enjoy off-the-beaten-path experiences in destinations worth exploring. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and Twitter.  


About Hilton Garden Inn

The award-winning Hilton Garden Inn brand provides business and leisure guests upscale, affordable accommodations and modern amenities for an experience that is simply on another level. The Hilton Garden Inn Promise affirms the brand’s goal to make each guest’s stay better and brighter. Guaranteed. With more than 1,000 hotels in 62 countries and territories around the world, the brand ensures today’s busy travelers have a bright and satisfying experience, starting with the first hello. Experience a positive stay at Hilton Garden Inn by booking at hgi.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Hilton Garden Inn at stories.hilton.com/hgi, and follow the brand on Facebook, Instagram and Twitter