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Hilton Accelerates Expansion Across Portugal with Three New Hotels

Canopy by Hilton Vilamoura Marina exterior
Canopy by Hilton Vilamoura Marina
Canopy by Hilton Vilamoura Marina, Santo André Beach Hotel, Tapestry Collection by Hilton and DoubleTree by Hilton Lisbon Airport will join Hilton’s rapidly growing Southern European portfolio.

London, UK – Hilton (NYSE: HLT) has today announced plans to open three new hotels in Portugal in 2025 and 2026 under three brands – Canopy by Hilton, Tapestry Collection by Hilton and DoubleTree by Hilton – as part of the company’s plans to continue expanding its presence in the country.

Patrick Fitzgibbon, senior vice president, development EMEA, Hilton said: “Last year tourist numbers soared to record highs in Portugal and with demand expected to continue, it’s an incredibly attractive hotel investment market. We’re thrilled to have signed three new properties across three of our world-class brands, further expanding our Portuguese portfolio of more than 20 hotels trading and in our pipeline. Standing strong as a popular destination known for its warm and inviting culture, beautiful landscapes and fantastic food and drink, we are proud to be further enhancing the range of options for travellers in Portugal.” 

Canopy by Hilton Vilamoura Marina

Following a franchise agreement with Arrow Global Group, Canopy by Hilton Vilamoura Marina will offer guests an elevated, boutique hotel experience that will showcase the absolute best of the locale.

The 155-room property is located 500 metres from Praia da Vilamoura, in the heart of Marina Vilamoura. Amenities within the hotel include a restaurant and bar, Canopy Central, as well as a spa, outdoor pool and a fitness centre. The property is due to open in 2026 and guests can be assured that their experience will leave them feeling recharged.

Francisco Moser, CEO of Hospitality at Details Hospitality, Sports & Leisure (part of Arrow Global), said: “We’re thrilled to be announcing Canopy by Hilton Vilamoura Marina. The Algarve received more than five million visitors last year, and there continues to be significant demand for high quality accommodation in the region. Complimenting the nearby Hilton Vilamoura As Cascatas Golf Resort & Spa, the hotel will be an exciting new lifestyle option in this key tourist destination, providing a locally inspired and welcoming stay.”

Santo André Beach Hotel, Tapestry Collection by Hilton

Set to open in 2025, Santo André Beach Hotel, Tapestry Collection by Hilton will be the first Hilton property in the Santiago do Cacém region. With its unique beaches and beautiful landscapes, the location of this property makes it a perfect destination for guests to relax and connect with nature while enjoying the hotel’s vibrancy. 

This Tapestry Collection by Hilton property, signed as part of a franchise agreement with Mercan Properties Group, will have 44 guest rooms, a restaurant and bar, gym and a rooftop pool with sea views. For those looking to embrace the natural beauty that the area has to offer, the hotel is located just 200 metres from the Santo Andre and Sancha Lagoons Natural Reserve and 500 metres from Santo André Beach.

DoubleTree by Hilton Lisbon Airport

Following a franchise agreement with Mercan Properties Group, DoubleTree by Hilton Lisbon Airport will consist of 199 guest rooms and 20 suites and is set to open its doors to guests in 2025. Located just a five-minute drive from one of Europe’s most dynamic airports, this DoubleTree by Hilton property will offer ultimate convenience for business and leisure travellers.

Guests can look forward to enjoying the restaurant, bar and breakfast area throughout their stay, as well as ample facilities for meetings, incentives, conferences and events. Guests will also have access to a modern fitness room and a spacious outdoor area to help unwind and recharge. They can also indulge in the iconic, warm DoubleTree chocolate chip cookie that has become synonymous with the brand’s welcoming hospitality and commitment to delivering feel-good moments to guests from arrival and throughout their stay. 

Jordi Vilanova, President of Mercan Properties Portugal, said: “Having also recently announced the stunning Hilton Alvor, these signings mark the continued expansion of our portfolio with Hilton across Portugal, under multiple brands. Importantly, these projects will benefit the travellers visiting them and the communities in which they operate within. Indeed, we expect that these three properties will create approximately 325 jobs, providing a meaningful contribution to local employment and investment in Portugal.”

Guests of all Hilton properties can benefit from the award-winning Hilton Honors guest loyalty program, allowing the nearly 190million members who book directly with Hilton to earn Points for hotel stays and experiences. Hilton Honors members can also unlock access to instant rewards and benefits, such as contactless check-in with room selection and exclusive member discounts. 

Canopy by Hilton Vilamoura Marina will be located at Avenida Tivoli Lote H4, 8125-410. 

The address of Santo André Beach Hotel, Tapestry Collection by Hilton will be Costa de Santo André, Santiago do Cacém, 38.11294, -879302. 

DoubleTree by Hilton Lisbon Airport will be located at Avenida Severiano Falcão 8, 2685-338 Prior Velho.

Media Contact

Jessica SimmsHiltonjessica.simms@hilton.com

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.


About Canopy by Hilton

Canopy by Hilton delivers elevated, boutique hotel experiences that immerse guests in the best of the locale. Inviting, sophisticated design, bespoke food & beverage and crafted touchpoints deliver a locally inspired, high-end and welcoming stay. The Canopy portfolio includes more than 40 open properties around the globe with more than 40 under development across 20 countries and territories. Experience Canopy by Hilton by booking at canopybyhilton.com or through the industry-leading Hilton Honors appHilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Canopy by Hilton at stories.hilton.com/canopybyhilton, and follow the brand on Facebook, Instagram, X and Pinterest.


About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of nearly 700 hotels with more than 155,000 rooms across 58 countries and territories. For more than 55 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its iconic, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at doubletree.com or through the industry-leading Hilton Honors app.Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at stories.hilton.com/doubletree, and follow the brand on Facebook, X and Instagram.  


About Tapestry Collection by Hilton

Tapestry Collection by Hilton is a portfolio of more than 135 independent hotels each with an original, vibrant personality, encouraging guests to enjoy off-the-beaten-path experiences in destinations worth exploring. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and X.