Hilton Announces Brand Entry In The Netherlands with Dual‑Branded Signing

AMSTERDAM, Netherlands – Hilton (NYSE: HLT) today announced a dual-branded signing for Home2 Suites by Hilton and Hilton Garden Inn, creating an additional 284 rooms for guests. Both properties will be situated in Aalsmeer, a dynamic hub known for floriculture as well as logistics and distribution. This location also offers convenient proximity to Amsterdam’s Schiphol Airport, one of the largest airports in Europe.

Award-winning extended stay brand Home2 Suites by Hilton will make its brand debut with 128 rooms featuring stylish, flexible suites with fully equipped kitchens, home-like amenities and multifunctional community spaces for guests and their pets. The new development will be accompanied by a property under the Hilton Garden Inn brand, the first in the Amsterdam Metropolitan Area, providing an additional 156 rooms for business and leisure guests with upscale and affordable accommodation with modern amenities.

Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said, “This dual signing is an exciting moment for us. Not only does it mark a brand debut for Home2 Suites by Hilton in the Netherlands, it also marks our first Hilton Garden Inn in Amsterdam. These developments further strengthen our expansive portfolio of hotels at airports across the globe, as well as our offering to those visiting the financial and business capital of the Netherlands.”

Gerard van Liempt, CEO, Necron Group AG, said, “We’re delighted to be working with Hilton to bring two new properties to the Amsterdam Metropolitan Area, including a new Hilton Garden Inn and the brand debut for Home2 Suites by Hilton. We’ve recently acquired all the surrounding plots to ensure we can transform the entire area into a vibrant, forward-looking business ecosystem in one of Europe's most dynamic markets. So, we are excited to be playing a key role in bringing the extended-stay option to guests in Amsterdam and look forward to working together to ensure both properties are exceptional for guests.”

Together, the new properties will deliver on a range of signature amenities, with Home2 Suites by Hilton’s core features inclusive of:

• Spacious studio and one-bedroom suites with separate bedroom and living areas, and full kitchens inclusive of a full-size refrigerator, dishwasher, microwave oven, toaster and coffee maker
• Complimentary hot breakfast, offering a wide variety of options
• An innovative, integrated fitness area and laundry room, allowing guests to do laundry while they work out
• An expanded multifunctional community space perfect for social gatherings, as well as communal and individual work and meeting zones. 

Hilton Garden Inn’s core features include:

• Social spaces designed for delightful moments when guests can connect and unwind
• Onsite flexible meeting and event spaces
• Food and beverage offerings, such as a full-service restaurant offering cooked-to-order breakfast and dinner and a full bar to unwind at the end of a busy day. 
• 24-hour, self-service retail space called The Shop, which offers snacks, locally sourced food and beverages, and essential personal items

This dual-property will be part of Hilton Honors, the award-winning guest loyalty program for Hilton’s world-class brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key.