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Hilton Continues to Lead in Food Waste Reduction Efforts with Launch of Green Breakfast Initiative

Male and female chefs preparing food in commercial kitchen
  • The global hospitality group has collaborated with UNEP West Asia, Winnow, and ne’ma The National Food Loss and Waste initiative in the United Arab Emirates,  to put sustainability at the forefront of  breakfast operations and track consumer data over a period of three months.
  • The initiative follows the success of Hilton’s Green Ramadan campaign, which saw almost two thirds of post-consumer food waste eliminated across participating properties in the UAE, Saudi Arabia, and Qatar.

DUBAI, United Arab Emirates - Hilton, in collaboration with the United Nations Environment Programme (UNEP) West Asia, Winnow, and ne’ma The National Food Loss and Waste initiative in the United Arab Emirates, has launched a first-of-its-kind Green Breakfast initiative. The launch follows the success of Hilton’s Green Ramadan campaign, which saw a 61 per cent reduction in post-consumer food waste across the brand’s properties in the United Arab Emirates (UAE), Saudi Arabia, and Qatar. 

Hilton’s Green Breakfast aims to significantly reduce food waste across breakfast operations in 13 UAE-based hotels, effectively providing a blueprint for food waste management across the hospitality industry in the region. The pilot project kicked off in August with the installation of production and plate waste systems across participating hotels, where baseline data was recorded and will be updated through November 2023. Hilton, ne’ma, and Winnow are working on the ground to develop best practices for the entire industry to follow.

Food and Agriculture Organization (FAO) and UNEP studies have revealed that one third of food produced for human consumption is lost or wasted globally, accounting for eight to ten per cent of global carbon emissions and totalling a one trillion dollar problem. The group’s breakfast campaign aims to tackle these challenges in line with the United Nations’ Sustainability Development Goal 12.3, which commits to halving food waste at the consumer level by 2030. The activity falls under the Recipe of Change initiative led by UNEP West Asia with the support of the GO4SDGs initiative, and ne’ma - The National Food Loss and Waste initiative which is a collaboration of The Presidential Court, Emirates Foundation, and Ministry of Climate Change and Environment.

By proactively tracking and measuring food waste, as well as implementing interventions or nudges that direct consumer choices, Hilton will be contributing to the global food index via UNEP and will also be supporting food waste reduction targets in the UAE through collaboration with ne’ma.

Hilton continues to prioritise food waste reduction as part of its ongoing ESG ‘Travel with Purpose’ initiatives, which brings responsible tourism to the forefront of the group’s hotel operations. Breakfast provides a unique opportunity to address food waste concerns, as it is the one unifying food & beverage experience in all hotels that also contributes the most to food waste around the world. With Hilton serving an estimated one billion breakfasts per year – and the 13 UAE-based properties serving 1.8 million breakfasts in the same period – the first meal of the day allows for the most guest interaction and education.

Emma Banks, vice president, F&B Strategy & Development, Hilton, EMEA, said, “As a leading international hospitality brand, Hilton shoulders a responsibility to improve the industry and its approach to responsible tourism. Hilton Green Breakfast is the latest pioneering initiative launched by the group, which will see the foundations laid for effective food waste management across local and regional hotel F&B operations. The campaign also serves to support Hilton’s ongoing commitment to creating a global food waste reduction programme, with the market-leading pilot initiative driving closed-loop operations ahead of Hilton’s participation in COP28.”

Khuloud Hasan Al Nuwais, chief sustainability officer, Emirates Foundation and ne’ma National Steering Committee Secretary General, said, “The UAE is experiencing remarkable growth, and with that comes an ever-increasing demand for resources, including food. To ensure a sustainable future, we must confront the issue of food waste head-on, which is why bold initiatives such as Hilton’s Green Breakfast are so crucial, and we are proud to play our part by helping to implement these kinds of innovative solutions that foster awareness. By collaborating with our partners and the community, Emirates Foundation and ne’ma are committed to reducing food waste, promoting responsible consumption, and inspiring a culture of sustainability in the UAE and beyond. I applaud Hilton, as a global hospitality leader, for showing the industry the way forward and tackling head-on a multifaceted problem with significant environmental, economic, and social consequences.”

Marc Zornes, CEO, Winnow, said, "Through our collaboration with Hilton on the Green Breakfast initiative, we're taking tangible steps towards addressing the global food waste challenge. The results from Hilton's Green Ramadan were commendable, and we're optimistic about making an even greater impact as gear up for COP28. Together, we're setting standards for the hospitality industry to drive meaningful change." 

Participating hotels include Waldorf Astoria Dubai Palm Jumeirah, Waldorf Astoria Dubai International Financial Centre, Conrad Dubai, Conrad Abu Dhabi Etihad Towers, The WB Abu Dhabi, Curio Collection by Hilton, Canopy by Hilton Dubai Al Seef, Hilton Dubai Jumeirah, Hilton Dubai Palm Jumeirah, Hilton Ras Al Khaimah Resort, Hilton Abu Dhabi Yas Island, Hampton by Hilton Marjan Island, Hampton by Hilton Dubai Al Seef, and DoubleTree by Hilton Dubai - Business Bay.

To learn more about Hilton’s ESG initiatives, visit

About Hilton

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube

About ne’ma

ne’ma the National Food Loss and Waste Initiative, is a reflection of UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan, vision and call for action to address over-consumption and building a UAE-wide social norm around responsible and sustainable consumption, bringing back UAE’s rooted traditional values of social responsibility and good stewardship of national resources.

ne’ma is a collaboration between the Ministry of Climate Change and Environment, Emirates Foundation and the Abu Dhabi Crown Prince Court, that will promote and align shared action by key national stakeholders including government, private sector, NGOs and communities to address food loss and waste across the whole value chain, from production to consumption, covering farms, producers, distributors, retailers, restaurants and households with the aim to tackle current behaviors and attitudes to build new national social norms around responsible consumption that contribute to food loss and waste reduction.

About Winnow

Winnow builds artificial intelligence tools to help chefs run more profitable and sustainable kitchens by cutting food waste in half. Launched in a single staff restaurant in 2013, Winnow has now been adopted by more than 1,700 sites globally, operating in over 65 countries with offices in Chicago, London, Dubai, Singapore, Shanghai, and Cluj-Napoca. Collectively, Winnow users are saving 36m meals a year from being wasted.

About the UN Environment Programme (UNEP)

UNEP is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing and enabling nations and peoples to improve their quality of life without compromising that of future generations.