The European Tour group today announces a new partnership with Hilton Worldwide that will see the global hospitality company become an Official Partner of the DP World Tour and Official Hotel of the 2023 Ryder Cup.
The new three-year agreement will enable Hilton to provide exclusive access for Hilton Honors members at premium tournaments on the DP World Tour calendar. The Tour will also work with Hilton to create joint content with its players, utilising the DP World Tour’s award-winning digital platforms to help drive brand awareness and audience engagement. Hilton will continue to welcome Tour staff and players at its hotels for tournaments, acting as hub hotels at select locations.
Hilton will also become Official Tournament Partner at four tournaments on the DP World Tour schedule each year, including three Rolex Series events – the Abu Dhabi HSBC Championship, the BMW PGA Championship and the DP World Tour Championship. Hilton will also become the Official Hotel Supplier at an additional three tournaments.
As an exciting first between the partners, the agreement also includes a partnership with the greatest team contest in golf, with Hilton becoming the Official Hotel of the 2023 Ryder Cup that will take place at Marco Simone Golf and Country Club, Rome, from Sept. 29 – Oct. 1, 2023.
The new deal is the latest in a long association between Hilton and the European Tour group, which first started in 2015 as an Official Supplier and has continued to grow in stature culminating in this latest ground-breaking agreement.
Speaking about the new partnership Chris Silcock, EVP and chief commercial officer, Hilton, said, “It’s an exciting time to be continuing our partnership with the DP World Tour – especially in the lead-up to the Ryder Cup in Rome next year, where we will have an active role as the Official Hotel of the 2023 edition.
“Our longstanding partnership with the Tour has enabled us over the years to offer exclusive experiences for our Hilton Honors members and create some truly compelling content with Tour players - and I am delighted that we will be able to deliver this content across a number of new tournaments, including the DP World Tour Championship in Dubai later this year. It will also be an honour to showcase our leading and unique Hilton hospitality to players and staff, welcoming them at our hotels around the world.”
Guy Kinnings, chief commercial officer and deputy CEO of the European Tour group, added, “It’s hugely exciting to commence a new relationship with a hotel supplier of the scale and prestige of Hilton. Its global network closely matches the global footprint and appeal of the DP World Tour and the Ryder Cup, and we look forward to championing the game of golf together through some exciting content initiatives.”
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About the DP World Tour
The DP World Tour is the main men’s professional golf Tour of the European Tour group, with a global schedule featuring a minimum of 45 tournaments in 25 different countries across the 2022 season.
Formerly known as the European Tour, which was established in 1972, the 2022 DP World Tour schedule includes five Rolex Series events, along with four Major Championships, two World Golf Championship events and three tournaments co-sanctioned with the PGA TOUR, as well as tournaments staged around the world with a minimum prize of $2million for all events solely sanctioned by the DP World Tour.
The season concludes with the final Rolex Series event, the DP World Tour Championship, Dubai, where the winner of the Tour’s season-long competition, the DP World Tour Rankings, will be crowned.
DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, is the title partner of the DP World Tour, which is administered by the European Tour group
About the European Tour group
The European Tour group is the overarching corporate brand which administers four competition brands: the DP World Tour, the Challenge Tour, the Legends Tour, and, along with the PGA of America, is the Managing Partner of golf’s greatest team contest, the Ryder Cup.
Established in 1972, the European Tour group is committed to ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global.
Innovative: We are driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We are committed to attracting new audiences whilst respecting the tradition of our sport.
Inclusive: We are committed to include all who share a love for the game of golf. We are passionate about a closer collaboration with the women’s game, disability golf and promoting the many physical and mental health benefits of playing golf.
Global: Since 1972, players from 37 different countries have won tournaments on our main Tour, while our live broadcast reaches more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, BMW, Callaway, Emirates, Fortinet, Workday and Zoom as Official Partners.
The European Tour group has Strategic Alliances with the PGA TOUR, the Sunshine Tour, and the ISPS Handa PGA Tour of Australasia, while we also drive positive community impact through our overarching CSR programme, Golf for Good.
About Hilton
Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s world-class brands comprising nearly 7,500 properties in 126 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where members can check in, choose and access their room using Digital Key. Hilton Honors offers its more than 180 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com. Learn more about Hilton Honors at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter and Instagram.