LXR Hotels & Resorts to Debut in Greece with Sandblu Santorini: A Cycladic Sanctuary at the Foothills of Ancient Thira

Highlights of Sandblu Santorini, LXR Hotels & Resorts:

• Opening: Summer 2026
• Location: Kamari, Santorini at the foothills of Ancient Thira
• Key Count: 66 rooms, suites, and villas - 29 of them with private pools
• Amenities: Beach, Two infinity pools, Spa, Fitness center, Kids Club, Two restaurants, Wine bar, Wine cellar, Bakery, High-end Retail

SANTORINI, Greece – Hilton (NYSE: HLT) and RMKA Private Company today announced the signing of Sandblu Santorini, marking the highly anticipated debut of LXR Hotels & Resorts in Greece. Set to open for the 2026 summer season, this exclusive sanctuary joins ​a ​handpicked collection of independent and spirited properties, each celebrating the timeless pursuit of personal adventure. ​ ​ ​

This signing illuminates a vibrant period of growth for LXR Hotels & Resorts as the collection approaches nearly 40 properties operating or under development worldwide. Fresh from its recent striking debut of SAX Paris and with more European destinations on the horizon, the brand continues to curate rare and captivating settings for the seasoned adventurer.

Nestled on Eastern Santorini’s rugged slopes, Sandblu commands an elevated position overlooking the Aegean Sea and the striking black sand beach of Kamari, reimagining the charm of a traditional Cycladic village setting. Its intimate enclave of 66 rooms and suites features stone exteriors and whitewashed walls, grounded by contemporary textures that reflect the island's light and volcanic landscape.

Designed to harmoniously unite indoor and outdoor living, every room opens onto a private terrace overlooking either the pool or the Aegean Sea, while nearly one-third of the accommodations boast their own private pools. For those seeking the pinnacle of seclusion, three exclusive villas offer unmatched privacy and refinement. The resort’s dedicated beach area offers effortless access to the island’s shoreline and elevated seaside relaxation. Wellness offerings elevate the stay even further, featuring two infinity pools, a tranquil spa with sauna and indoor pool, a two-storey fitness studio, and a serene yoga garden for a holistic approach to wellbeing. Culinary discovery and social connection lie at the heart of the resort. Designed by Rockwell Group, a signature restaurant and all-day dining venue invite guests to indulge in diverse flavors, while a wine bar offers a refined setting to savor Santorini’s legendary wines. Families are thoughtfully cared for with a dedicated kids club, and a curated selection of high-end retail boutiques complements the resort’s lifestyle offering, ensuring an effortlessly luxurious experience from arrival to departure for all.

Feisal Jaffer, global head, LXR Hotels & Resorts, said, “Sandblu captures the ethereal spirit of Santorini in a way that is both understated and deeply refined. LXR is defined by properties with a strong sense of character, and this resort brings a fresh, contemporary expression to a spectacular location. We are proud to introduce a new level of craftsmanship and design to the island, creating a setting that feels timeless, authentic, and truly of its place.”

Leonidas Anagnostou, general manager, Sandblu (RMKA Private Company) said, “We are honored to collaborate with Hilton to bring the first LXR Hotels & Resorts brand property to Greece. Our vision is to create a resort that captures the authentic soul of Santorini, inviting guests into a rare and enriching connection with one of the world’s most breathtaking destinations, elevated through refined amenities and thoughtfully attentive service. We cannot wait to begin the transformation in the months ahead and look forward to welcoming guests to our resort in summer 2026.”

Ideally situated for exploring the island’s cultural heritage and natural beauty, Sandblu offers hiking trails leading to Ancient Thira and easy access to Kamari Beach. Just a short drive from Santorini International Airport and the port, the resort provides convenient connections to major European cities and the wider Cycladic archipelago.