McLaren Racing today announced an extension to its partnership with Hilton, with the leading hospitality company continuing as Global Hotel Partner of the McLaren Formula 1 Team. The multi-year extension will see the partnership celebrate its 20-year anniversary in 2025, making Hilton McLaren Racing’s longest-standing current partner.
Since 2005, Hilton has served as the McLaren Formula 1 Team’s home-away-from-home, creating the stays that help everyone on the team perform their best throughout the race weekend.
Through the partnership, McLaren fans get access to unique content and experiences. And Hilton Honors members can get unprecedented, money-can’t-buy access to the McLaren Formula 1 Team. In 2023, this included hosting Hilton’s Stay on the Grid at its trackside hotels in Las Vegas and Silverstone, with exhilarating and surprise experiences for guests and racegoers.
This year, Hilton and McLaren are gearing up to create even more exclusive access and content across the racing calendar including the signature “Join the Team” experience that puts one lucky Hilton Honors member and their guest in team kit and embedded in the garage for a race weekend.
“Hilton. For the Stay.” branding will continue to be featured on the McLaren MCL38, team kit and driver overalls of McLaren Formula 1 drivers Lando Norris and Oscar Piastri.
Matt Dennington, executive director, Partnerships & Accelerator, McLaren Racing, said, “It’s fantastic to extend this long-standing partnership with Hilton and reach a 20-year milestone together next year. Hilton is renowned for providing world-class experiences for its guests, and we are fortunate enough to call Hilton home as the team travels around the world.”
Mark Weinstein, chief marketing officer, Hilton, said, “F1 is a sport always on the go – so we’re proud to be where McLaren Racing stays. Our Team Members are honoured to deliver the best of the Hilton stay experience to the McLaren Formula 1 Team, and along the way to create some truly incredible experiences and content for Papaya fans and our Hilton Honors members around the world.
“We celebrated a particularly exciting year in 2023, bringing guests and fans to the heart of the action with once-in-a-lifetime experiences at more races than ever before - including our Stay on the Grid at the first ever Las Vegas Grand Prix. We’re thrilled to continue to expand our long-standing and successful partnership and we have even more opportunities planned than ever before. We wish the McLaren team all the best for an exciting season ahead!”
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Hilton Honors
Hilton Honors is the award-winning guest loyalty program for Hilton’s world-class brands comprising more than 8,300 properties in 138 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount and free standard Wi-Fi. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where members can check in, choose and access their room using Digital Key. Hilton Honors offers more than 200 million members hundreds of ways to earn and redeem Points, including with select co-branded credit cards. Members can redeem Points for free nights, purchases on Amazon, exclusive experiences, charitable contributions and more. The program is free to join and travelers can enroll online at hiltonhonors.com. Learn more about Hilton Honors at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, X and Instagram.
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren 60 years ago in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 183 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and David Malukas, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers Jake Hughes and Sam Bird, the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström, and F1 Academy with ART Grand Prix and Driver Development programme member Bianca Bustamante. The team also competes in the F1 Sim Racing Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.