TANGER, Morocco — Hilton (NYSE: HLT) today announced the signing of an agreement with Star Hill Tanger SA to open Waldorf Astoria Tanger, signaling the debut of the iconic luxury Waldorf Astoria brand in Morocco. Expected to open in 2025, the luxury resort will be located in a prime location close to the northwest coast of the country.
Surrounded by lush greenery, Waldorf Astoria Tanger will be the preeminent luxury destination in Tanger – ideal for family vacations, a relaxing holiday, or for those looking to explore the city. The resort will be in close proximity to the Cape Spartel Reserve, making it a convenient base to explore the historic Caves of Hercules and the renowned lighthouse with breathtaking views of the blue Mediterranean and Atlantic waters.
“Introducing Waldorf Astoria to Morocco in partnership with Star Hill is an exciting move for Hilton, and we are pleased to debut this iconic brand in Tanger, a stylish destination which is witnessing rapid development,” said Patrick Fitzgibbon, senior vice president, development, Europe, Middle East & Africa, Hilton. “Across Morocco we are growing our portfolio of hotels, building on the significant momentum the country is experiencing for travel and tourism, with plans to nearly triple our presence in the coming years with openings from across our brand segments.”
Waldorf Astoria Tanger will feature 115 contemporary-style guest rooms and suites, including 21 villas with private pools and a 1,250 square metre Royal Villa. In addition, the resort’s 3,000-square-metre luxury spa is anticipated to be the largest holistic wellness destination in the country.
Guests will enjoy an array of culinary delights at the resort’s five distinctive restaurants, including the world-famous Peacock Alley, synonymous with the Waldorf Astoria brand. The luxury resort will also feature multi-functional meeting spaces and boardrooms, perfect for hosting business gatherings, celebrations, and world-class events.
Dino Michael, senior vice president and global head, luxury brands, Hilton, said, “Across the world, we bring Waldorf Astoria’s world-class hospitality to our guests, providing elegant service and unforgettable stays in new and exciting destinations. With the brand's debut in Tanger, we are delighted to add Morocco to our growing global portfolio.”
As part of a recent signing ceremony for the property, Mr. Zaid Ali from Star Hill Tanger said, “Signing this agreement with Hilton represents our ambition to partner with renowned global hospitality partners that provide world-class service standards, on par with our company’s value of excellence. Bringing the luxurious Waldorf Astoria brand to Tanger is a step we are proud of because it supports the development of the tourism sector in Morocco and the city of Tanger.”
Hilton currently operates four hotels in Morocco: Hilton Tanger City Center Hotel & Residences, Hilton Tanger Al Houara Resort & Spa, Hilton Garden Inn Tanger City Centre, and its most recent opening, Hilton Garden Inn Casablanca Sud. With seven hotels under development in locations across the country, Hilton expects to open Conrad Rabat Arzana and Hilton Taghazout Bay Beach Resort & Spa later in 2022.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 34 iconic properties that create a unique sense of place with a relentless commitment to sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on X and Instagram.