STUTTGART, Germany – Hilton (NYSE: HLT) today announced the entry of its industry-disrupting premium economy brand, Spark by Hilton, to mainland Europe, with the signing of Spark by Hilton Stuttgart Sindelfingen.
Set to open later this year, the 103-room hotel, signed as part of a franchise agreement with Aspire Hotels GmbH, follows the successful launch of the first-ever Spark by Hilton in 2023 – the fastest announcement-to-market brand in the company’s history. Since the first opening last September, the brand’s footprint has rapidly grown to nearly 50 operating hotels, with more than 175 under development.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said, “We are excited to introduce Spark by Hilton to Germany, marking a significant step in the brand’s expansion following its successful launch and rapid growth in the US. This represents an important milestone in our journey to serve the considerable demand for premium economy accommodation, driving value for guests and maximising returns for our owners. With hotels under eight brands now either operating or under development in Germany, we look forward to serving an even greater variety of traveller needs in this key strategic growth market.”
Aspire Hotel Group Pioneering the Spark by Hilton Brand in Germany
Andreas Erben, managing director, Aspire Hotel Group, expressed his enthusiasm for the collaboration, stating, “We’re excited to work alongside Hilton to bring the Spark by Hilton brand to Germany. Following significant renovation, we look forward to opening the hotel later this year and serving both business and leisure travelers as they visit the city of Sindelfingen.”
This partnership highlights Aspire Hotel Group's commitment to enhancing the hospitality landscape in Germany by introducing innovative and guest-focused accommodation options.
Hilton’s fourth hotel in the Stuttgart metropolitan area, the property will be located in the city of Sindelfingen, home to a prominent Mercedes-Benz plant and the Mercedes-Benz Museum. Located just 16 minutes from Stuttgart Airport, the hotel is also a 3-minute walk from Sindelfingen's train station, a short journey from Stuttgart’s main train station.
Ideal for guests looking to maximise the value of their travel budget without compromising on quality, the hotel will deliver reliable, friendly essentials with unexpected touches, and feature Spark’s signature amenities, including:
- Guest rooms outfitted with practical amenities, including simple streamlined furniture, an open closet, multi-purpose work surface and bright bathroom featuring Zero% bathroom amenities.
- Bright public spaces providing multi-functional seating, from communal tables to rocking chairs, offering plenty of comfortable options for guests to socialise or work.
- Daily breakfast buffet comprising premium coffee, juice and bagels with spreads.
- A signature Hydration Cart featuring complimentary still and sparkling water as well as whole fruit.
- A 24-hour retail market, where on-the-go travellers can purchase food, drinks and other essentials around the clock.
- Simple, inspired design with splashes of colour, vibrant exterior statement walls and energising artwork.
The brand not only delivers exceptional value for guests, but also offers a compelling proposition for owners and operators. A cost-effective conversion brand, it provides a unique opportunity for existing properties by reimagining the premium economy segment and focusing on areas that drive the guest experience, while also providing a consistent look and feel across each hotel.
Located in the heart of Sindelfingen’s city centre, Spark by Hilton Stuttgart Sindelfingen features a meeting room, breakfast area, multi-purpose gym and on-site parking. The property provides easy access to Sindelfingen’s landmark attractions, including the historic Sindelfingen Rathaus and St. Martin’s Church, as well as its business and financial district. It is a short walk from one of Mercedes-Benz’s major manufacturing sites, employing more than 21,000 people and housing the brand’s research and development department. Stuttgart Airport, which served 8.4 million passengers last year, is less than a 20-minute drive away. The MHP Arena, which welcomes over 60,000 fans for every VfB Stuttgart Bundesliga home game and is Germany’s sixth-largest football stadium, is less than 20 miles away.
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,300 properties and over 1.25 million rooms, in 138 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No.1 World's Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 200 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Spark by Hilton
Spark by Hilton is a premium economy hotel brand at the intersection of value and consistency. Spark provides a reliable and comfortable stay with friendly service for every guest, all at an accessible price. Spark hotels provide a welcoming sense of arrival with colorful accent walls and inspiring artwork. The public spaces provide multi-functional seating, from communal tables to rocking chairs, and guest rooms are comfortable and relaxing with simple, streamlined furniture. In the morning, travelers can enjoy a complimentary signature bagel bar and premium coffee. Spark’s groundbreaking impact on the hotel industry is credited with Hilton’s recognition as one of Fast Company’s 2024 Most Innovative Companies. Experience a positive stay at Spark by Hilton by booking at sparkbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about at Spark by Hilton at stories.hilton.com/spark.
About Aspire Hotel Group
Aspire Hotel Group was founded in 2018 and has established itself as a pioneer in the hotel industry. With its management team boasting over 25 years of industry experience and a successful track record in operating more than 100 hotels, Aspire Hotel GmbH specializes in the development, operation, and management of high-quality hotels in the DACH region. With a clear focus on digitalization, technological advancement, and sustainability, Aspire Hotel Group has developed innovative solutions to improve hotel operations. Customer satisfaction is always at the forefront of the company's mission and all related activities. For more information, visit www.aspire-hotels.com.