Tapestry Collection by Hilton Celebrates 150th Hotel Milestone with Trailblazing Debuts and Impressive Growth Slated for 2025

MCLEAN, Va. – Tapestry Collection by Hilton ended 2024 with a remarkable milestone, celebrating its 150th hotel opening and paving the way for even greater global expansion. This was achieved through five bold first-in-country and territory debuts in Australia, Bonaire, Paraguay, Thailand and the United Arab Emirates. These standout additions mark an exciting new chapter for Tapestry Collection and its gathering of independent hotels, each offering guests an original experience across 20 countries and territories.

Tapestry Collection Celebrates 150 Vibrant Stays Around the World

Continuing its rapid momentum, Tapestry Collection has expanded its global footprint by an impressive 50% in just two years, growing from 100 hotels in January 2023 to 150 in January 2025. The brand continues to deliver unique, authentic stay experiences across new destinations worldwide, including:

• The Motley Hotel Richmond, Tapestry Collection by Hilton embraced its distinctly Melbourne vibe by embodying the creative energy of Australia’s cultural capital.

• Palmaroga Hotel Asuncion, Tapestry Collection by Hilton marked Hilton’s arrival in Paraguay with neoclassical charm, Spanish modernism and the distinct spirit of Asunción.

• Tumbi West Palm Beach Hotel Dubai, Tapestry Collection by Hilton made an entrance in the United Arab Emirates offering panoramic views of the Dubai city skyline and Arabian Gulf from its location on the trunk of Palm Jumeirah.

• Metropolis Suites Bangkok, Tapestry Collection by Hilton arrived with flair in Thailand’s bustling capital, weaving together style and sophistication.

• Delfins Beach Resort Bonaire, Tapestry Collection by Hilton introduced Hilton’s first hotel on the island, encouraging local exploration of Bonaire’s world-class diving and rich heritage.

“This exciting milestone reflects our commitment to delivering meaningful experiences that resonate with today’s travelers, as we continue growing Hilton’s Lifestyle portfolio.”

Jenna Hackett

Senior Vice President and Global Category Leader, Hilton Lifestyle Brands

“This exciting milestone reflects our commitment to delivering meaningful experiences that resonate with today’s travelers, as we continue growing Hilton’s Lifestyle portfolio,” said Jenna Hackett, senior vice president and global category leader, Hilton Lifestyle Brands. “And, as we recognize this achievement, it’s an honor to announce Elizabeth Scruggs as our new global brand leader of Tapestry Collection, whose track record, leadership and experience with Hilton will be instrumental in shaping the next chapter of success for the brand.”

Scruggs has been with Hilton for 14 years, beginning her tenure on the owner relations team. She later brought her expertise to Hilton’s supply management, leading strategic initiatives that enhanced brand engagement, responsible sourcing, and marketing efforts. Her extensive experience across the company makes her a valuable addition to the Tapestry Collection team as it continues to grow and evolve globally.

"With the collection growing at a rapid pace, we are creating new opportunities for guests to immerse themselves in destinations worth exploring. In 2025 and beyond, we look forward to accelerating Tapestry Collection’s global growth and introducing travelers to even more hotels that foster a sense of exploration and adventure."

Elizabeth Scruggs

Brand Leader, Tapestry Collection by Hilton

“Joining Tapestry Collection at such a pivotal moment presents an incredible opportunity,” said Elizabeth Scruggs, brand leader, Tapestry Collection by Hilton. “With the collection growing at a rapid pace, we are creating new opportunities for guests to immerse themselves in destinations worth exploring. In 2025 and beyond, we look forward to accelerating Tapestry Collection’s global growth and introducing travelers to even more hotels that foster a sense of exploration and adventure.”

The Future of Tapestry Collection Shines Bright for 2025 and Beyond

With more than 40 openings worldwide expected in 2025, Tapestry Collection is on track to have the most significant number of openings in one year. Over 40% of the pipeline is in international destinations, and upcoming debuts are planned for Türkiye; Northern Ireland, United Kingdom; and Umbria, Italy. Additionally, 60 hotels and counting are slated for development beyond 2025.

Tapestry Collection steadily expands its reach by bringing hotel stories to life in off-the-beaten-path locations:

• The Ritus Hotel Istanbul Sultanahmet, Tapestry Collection by Hilton (Istanbul, Türkiye; Anticipated to Open Spring 2025) – As the first Tapestry Collection hotel in Türkiye, Ritus Hotel Istanbul Sultanahmet will feature 51 guest rooms, an all-day dining restaurant and lobby bar with elevated culinary offerings, and a fitness center. Designed with inspiration from the iconic Hippodrome, the hotel’s unique story and vibrant personality will come to life by preserving the original buildings’ charming façade and ornate window designs while renovating to contrast dark wood floors with calming, bright interiors.

• The Marcus Portrush, Tapestry Collection by Hilton (Portrush, Northern Ireland, United Kingdom; Anticipated to Open Spring 2025) – Bringing a new vibrancy to the coastal town as the brand’s entry in Northern Ireland, The Marcus Hotel Portrush features a design inspired by the surrounding landscape, stunning coastline and cultural heritage. The property has been carefully renovated to restore its former glory as a hotel and artisan bakery for more than 85 years, preserving its historic mosaic signage and Victorian charm as a homage to the past of Portrush.

• La Rosetta Hotel Perugia, Tapestry Collection by Hilton (Perugia, Umbria, Italy; Anticipated to Open Fall 2025) – Located in the heart of Perugia, the capital of Umbria, La Rosetta Hotel Perugia will be Hilton’s first hotel in the region. With portions of the structure originally built in the 15th century, the hotel boasts stunning hand-painted ceilings, wooden furniture and distinctive artwork adorning its walls. Nestled in Italy’s enchanting countryside, the hotel is deeply connected to its surroundings, offering convenient access to the rich culture and charm of the Umbria region.

Tapestry Collection continues to drive strong Hilton Honors occupancy, providing travelers with boutique hotel experiences alongside the benefits of Hilton’s award-winning guest-loyalty program. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app.

Learn more about Tapestry Collection by Hilton here.