The Workplace of The Future: Millennials and Gen Zs in Morocco call for a Purpose‑Driven Workplace, Travel Opportunities and Globally Transferrable Skills

• Over half (53%) of survey respondents said it was important to work for a company that has a clear purpose 
• 48% said opportunities to travel and work in different countries were important to them in the workplace 
• Millennials and Gen Zs in Morocco value organisations that provide extensive career development opportunities, performance recognition and strong mental health and wellbeing policies 
• Jobs that young people want to pursue include business management, project management, and sales management – all of which can be achieved as part of a career in hospitality 

MOROCCO – Millennials and Gen Zs in Morocco have revealed what they want from an ideal job in a post-pandemic workplace, with a clear purpose, opportunities to travel and globally transferable skills top of mind. The findings were disclosed in a new survey commissioned by Hilton (NYSE: HLT). 

Happiness in the workplace, personal and social development, and human connection also featured prominently in the research. Nearly two-thirds (62%) of young people in Morocco prioritise an organisation with strong policies on mental health and wellbeing, while extensive career development opportunities are important for over half (56%) of those surveyed. Respondents also feel that human connection is more important than ever in a post-pandemic world, with nearly half (49%) valuing social interaction in the workplace. Furthermore, 52% of young professionals in Morocco rate performance recognition as an important job aspect. 

When asked to identify their dream job, the findings revealed that 39% of Millennials and Gen Zs would want a career as a Business Manager, Project Manager (34%) or Sales Manager (22%), all of which can be achieved as part of a career in hospitality. Nearly half (46%) of Millennials and Gen Zs are united in considering a career in hospitality over the past 12 months, ranking the ability to learn new skills (38%), meet new people from different backgrounds (33%), and the opportunity to travel (48%) as the most attractive features in the sector. Of those questioned, interpersonal and communication skills (52%) were considered the most important skills needed for a successful career in hospitality.  

Jan Van Der Putten, vice president operations, Africa and Indian Ocean, Hilton, said, “The pandemic has shifted how we think about hospitality and the work that we do. Our research findings in Morocco reiterate our commitment to meeting the ever-changing requirements and expectations of today’s talent. We recognise the need to provide Gen Zs and Millennials with a deep-rooted sense of purpose to fuel transformative impact, lead with culture, and build a truly nurturing environment where everyone can thrive.” 

“We know that when we invest in our team members, our guests, owners and communities also benefit. This is why we are so committed to providing industry-leading benefits, from leadership training and development programmes to life-changing travel opportunities. We will be looking to recruit more than 1,000 team members in Morocco as we prepare to more than double our country presence in the coming years with the introduction of six world-class hotels. This will include countless roles ranging from Food and Beverage and Engineering to Human Resources and Front Desk.”

Over the past five years, Hilton hotels across Morocco have onboarded over 400 trainees from different schools and academic institutions, such as the International Youth Foundation (IYF), L'Office de la Formation Professionnelle et de la Promotion du Travail (OFPPT), and L’ Institut Spécialisé en Tourisme et Hôtellerie (ISTH), by providing access to internships, traineeships, development programmes and full-time employment. All partnerships are tailored towards youth development strategies that help young people develop new skills, start hospitality careers and realise a better future. 

This year, Hilton hotels in Morocco were certified by Great Place to Work® for providing an excellent workplace culture for employees to thrive. Hilton currently operates 44 hotels across Africa and the Indian Ocean, with another 66 in the pipeline. Of those, four properties are trading in Morocco with another six under development, including the highly anticipated Conrad Rabat Arzana and Hilton Taghazout Bay Beach Resort & Spa which are slated to open later this year. 

The global hospitality company pays particular attention to the well-being of its employees by offering attractive working conditions, competitive benefits, great recognition, and support for their personal and professional development. Hilton has rolled out a travel discount program, Go Hilton, for team members, their families, and friends, as well as ongoing training and apprenticeship programs, to help each team member achieve their career aspirations.  

For more information about a career at Hilton, visit https://jobs.hilton.com/emea/en/.

Methodology

OnePoll surveyed 1000 respondents in Morocco from 5^th May – 12^th May 2022. The survey was conducted online using panel members who are credited to participate in surveys. Respondents aged 18-41 were targeted using screening questions and profile data to ensure the correct demographic was achieved.