ATHENS – Hilton (NYSE: HLT) has today announced the signing of Waldorf Astoria Scarlet Bay following a management agreement with Royal Group Holding. The property marks the iconic luxury brand’s first property in Greece, joining Waldorf Astoria Hotels & Resorts properties in nearly 20 countries worldwide.
Located on the Peloponnese – a historically rich peninsula in southern Greece known for its rugged mountains, stunning beaches and delicious cuisine – as well as being the home of Ancient Olympia, birthplace of the Olympic Games and where the Olympic torch is still lit today. The new Waldorf Astoria resort will cater to guests seeking unforgettable experiences with elegant service, including a personal concierge to attend to every detail, ensuring they can create memories to last a lifetime.
Dan Wakeling, vice president, Development, Luxury & Residences, EMEA, Hilton, said,“We’re thrilled to be announcing our first Waldorf Astoria hotel in Greece - a destination that perfectly complements the brand’s legacy of timeless elegance and refined luxury. This debut marks a significant milestone for Hilton as we continue to rapidly expand our presence across Greece, where we now have more than 60 hotels trading and pipeline under eight brands and through Hilton’s partnership with SLH. Known for its rich cultural heritage, natural beauty, fantastic food and welcoming people, Greece is a world class destination, and we’re excited to be further building our portfolio here with this stunning luxury hotel.”
Waldorf Astoria Scarlet Bay will feature 121 expansive guest rooms and suites, all with stunning sea views. Each room is elegantly designed to provide exceptional privacy and elevated comfort, guaranteeing a truly unforgettable experience. The property will also offer branded residences across 13 villas.
Beyond the rooms, travellers can indulge themselves in wellness experiences at the Waldorf Astoria spa. Additional facilities include indoor and outdoor pools, with the main pool offering spectacular views of the sea and the coastline towards the majestic island of Spetses, tennis court, fitness centre and a kids club. During their stay guests will enjoy thoughtfully curated culinary experiences, including the legendary Peacock Alley, a signature restaurant, beach club restaurant, lobby lounge, and coffee shop.
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About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 25 world-class brands comprising 9,000 properties and over 1.3 million rooms, in 141 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 235 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts is an award-winning portfolio of 36 iconic properties, each embodying a distinct sense of place through sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. The highly anticipated reopening of Waldorf Astoria New York marked a defining moment for the brand - reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com or through the through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/waldorfastoria, and follow the brand on X and Instagram.






