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Hilton Announces Signing of DoubleTree by Hilton Ben Guerir, Morocco

DoubleTree by Hilton Ben Guerir signing
Strategically located in the Mohammed VI Green City, the highly anticipated property is the first internationally branded hotel in Ben Guerir, Morocco

BEN GUERIR, Morocco – Hilton (NYSE: HLT) today announced the signing of DoubleTree by Hilton Ben Guerir, Morocco. Scheduled to open in 2023, the signing signals the debut of DoubleTree by Hilton and the entry of global hospitality brands into the city of Ben Guerir.

DoubleTree by Hilton Ben Guerir is owned by Sociéte Hôtelière de Ben Guerir, an affiliate of Mohammed VI Polytechnic University (UM6P). It will feature 213 guest rooms including studios and one-bedroom apartments. In addition, the property will provide guests with unique food and beverage offerings including a lobby and pool bar. Guests looking to unwind and relax will be able to take a dip in the hotel’s outdoor pool or make use of its state-of-the-art gym and recreational facilities. For meetings and events, the hotel will offer six meeting rooms and a board room. 

Carlos Khneisser, vice president, development, Middle East & Africa, Hilton, said, “Hilton has pioneered hospitality in Africa for over 60 years and we are proud of the growth we are driving in Morocco. The signing of the agreement with Mohammed VI Polytechnic University marks the milestone introduction of DoubleTree by Hilton to the city of Ben Guerir. We are confident the property will provide the best-in-class services for business and leisure travellers; and set the standard for modern, upscale accommodations in Ben Guerir.”  

Hicham El Habti, president of Mohammed VI Polytechnic University (UM6P), said, “Our approach at UM6P is to foster partnership with industry leaders. As the beating heart of the dynamic ecosystem that is the Mohammed VI Green City, UM6P is delighted to partner with Hilton through the establishment of top-notch, sustainable hospitality infrastructure. DoubleTree by Hilton Ben Guerir will be part of a vibrant environment of research, innovation and entrepreneurship regularly hosting people from all around the world. In turn, it is bound to revamp the region’s tourism offering and greatly benefit its communities.”

Ben Guerir is situated in the Rhamna Province in central Morocco, in the Marrakesh-Safi region. The town has emerged in recent years as an innovation and technology excellence centre. DoubleTree by Hilton Ben Guerir is located in Mohammed VI Green City, which has been designed as an intellectual research hub, with a focus on sustainability and renewable energy. The hotel is surrounded by lush greenery, the Mohammed VI Polytechnic University, retail, and office spaces, which makes it a hotspot for business and leisure travellers. 

In Africa, DoubleTree by Hilton Ben Guerir will complement the region’s development plan and drive the expansion of Hilton’s upscale segment. In Morocco, Hilton currently operates five hotels - Hilton Tanger City Center Hotel & Residences, Hilton Tanger Al Houara Resort & Spa, Hilton Garden Inn Tanger City Centre, Hilton Garden Inn Casablanca Sud and Hilton Taghazout Bay Beach Resort & Spa. With six hotels under development in locations across the country, Hilton expects to open Conrad Rabat Arzana in the coming months.

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About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of over 680 hotels with more than 155,000 rooms across 56 countries and territories. For more than 55 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its signature, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at, and follow the brand on Facebook, Twitter and Instagram.