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Canopy by Hilton Says Hello to Downtown Memphis This Fall

Lifestyle hotel to open in soulful downtown neighborhood

MCLEAN, Va. - Canopy by Hilton, Hilton’s (NYSE: HLT) lifestyle hotel brand, today announced the addition of Canopy by Hilton Memphis Downtown. The 174-room hotel opens today at 164 Union Avenue, on the previous site of the Benchmark Hotel. 

“We are pleased to bring Canopy to the heart of Downtown Memphis,” said Jose Nieto, Chief Enthusiast/General Manager for the hotel. “The downtown district has everything visitors look for, including immediate access to the AutoZone Park, FedEx Arena, Orpheum Theater, restaurants, popular tourist destination and, of course, unlimited access to the best barbeque you will ever have!”

Locally Inspired Design

Canopy Memphis is designed by HBD Design and developed on the old site of the Benchmark Hotel. Its design will pay homage to the soulful spirit of the neighborhood while infusing a hip, modern look and feel. 

Guest Room 

  • Headboards are inspired by old thunderbird backseats
  • The canopy over the bed is designed out of old cane speakers
  • The bedside lights are designed to resemble old microphone heads
  • Every mattress is made exclusively for Canopy and features Serta cool gel technology
  • Each room is outfitted with a Nespresso machine
  • Bathrooms feature floor to ceiling marble 

Eat. Drink. Smile. 

The hotel will feature a signature restaurant, Curfew, by celebrity chef Fabio Viviani – American cuisine with a Spanish and Italian flare – and a sophisticated bar program. 

We’ve Got You Covered

Canopy Memphis will provide an array of amenities to suit guests who are looking to work, exercise and relax. Amenities include pet-friendly accommodations, complimentary Canopy bikes for exploring the city, Hilton CleanStay cleanliness program, a 1,200-square-foot fitness room and a cozy boardroom, which accommodates up to 10 people. 

The Neighborhood

Located in Downtown Memphis, Canopy Memphis is conveniently situated steps away from Beale Street and in close proximity to popular destinations such as the FedEx Forum, Orpheum Theater, AutoZone Park, the Lorraine Motel and S. Main Art District.

As part of Hilton, Canopy Memphis Downtown guests enjoy benefits of Hilton Honors, the award-winning guest-loyalty program for the company’s 18 distinct hotel brands. Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.

As a lifestyle brand that embraces its locale, Canopy by Hilton provides guests with authentic and unique local experiences. Each property is designed as a natural extension of its neighborhood with a connection to local art, food, drink and culture. Hotel Team Members are called Enthusiasts — Canopy’s local experts — and connect guests to the best of their neighborhood, offering recommendations for the best restaurants, shops, running paths and more.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 19 world-class brands comprising more than 7,100 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 150 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube

About Canopy by Hilton

Canopy by Hilton is a sophisticated boutique lifestyle brand, providing guests and locals a place in the neighborhood to relax and recharge with simple, guest-directed service, comfortable spaces, an energizing atmosphere neighborhood-inspired food and drink and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. The Canopy portfolio includes more than 35 open properties around the globe with more than 30 under development across 18 countries and territories. Experience a positively local stay at Canopy by Hilton by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Canopy by Hilton at, and follow the brand on Facebook, Instagram, Twitter and Pinterest