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Hilton Accelerates Expansion in the Caribbean and Latin America with Record Room Growth in 2023 and a Robust Pipeline of Nearly 110 Hotels 

Waldorf Astoria Costa Rica Cacique Arrival Building
Waldorf Astoria Costa Rica Cacique
Hilton is poised for another breakthrough year in the region with 2024 expected to bring first in market openings across multiple brands, including the highly anticipated Waldorf Astoria Costa Rica Cacique and Zemi Miches All‑Inclusive Resort, Curio Collection by Hilton 

MCLEAN, Va. Leading global hospitality company, Hilton (NYSE: HLT), achieved a year of exceptional growth in the Caribbean and Latin America (CALA), entering new markets and celebrating brand milestones in 2023. Last year, Hilton opened 19 new hotels and approximately 4,000 rooms in the Caribbean and Latin America, representing more rooms added in the region than in any other year in the company’s history. Hilton’s CALA portfolio is comprised of more than 220 hotels and over 40,000 rooms spanning 15 brands and 29 countries and territories. The company’s pipeline in the region continues to strengthen with more than 35 new hotel deals signed in 2023. With a strong year of signings in 2023 and a robust pipeline of 110 properties, the company expects this momentum in the region to continue.

“The record growth that we achieved in the region in 2023 is a result of our strategic focus to bring the right hotels to the right destinations at the right time by partnering with exceptional owners,” said Pablo Maturana, vice president of development, Caribbean and Latin America, Hilton. “Hilton’s award-winning brands continue generating interest from hotel developers in the region, where we have almost tripled our presence in the last decade with a diversified portfolio of hotels. The momentum of our growing pipeline reflects the power of our brands and our ability to meet the demands of leisure and business travelers.”

“Hilton’s award-winning brands continue generating interest from hotel developers in the region, where we have almost tripled our presence in the last decade with a diversified portfolio of hotels."

Pablo Maturana

Vice President of Development, Caribbean and Latin America, Hilton

Hilton’s accelerated growth in CALA spans 29 countries and territories with Mexico, Argentina, and Dominican Republic standing out as top performing growth markets in 2023. In Mexico, Hilton has approximately 120 hotels open and in the pipeline. In Argentina, Hilton has 10 open hotels and plans to almost double its presence in the next several years. And, with six hotels in operation and more than 10 in development, Hilton plans to nearly triple its footprint in Dominican Republic. 

Key Drivers of Growth

Hilton Cancun Mar Caribe All-Inclusive Resort Exterior Aerial
Hilton Cancun Mar Caribe All-Inclusive Resort - Aerial

Brand Milestones

  • Hilton’s focused-service brands celebrated global milestones and market firsts. Hilton Garden Inn welcomed its 1,000th hotel worldwide with the opening of Hilton Garden Inn San Jose Airport City Mall in Costa Rica. The brand also added new markets to its portfolio with openings in Dominican Republic, Panama and Puerto Rico, while Hampton Inn by Hilton premiered in Ecuador. 
  • The game-changing Tru by Hilton brand had a breakout year with its arrival in Mexico and 10 new deals signed in CALA in 2023. With 20 hotels in the pipeline, Tru by Hilton is set to premiere in Argentina, Chile, Colombia, Costa Rica, Dominican Republic, Honduras and Puerto Rico, and will continue cementing its presence in Brazil and Mexico.
  • Hilton’s lifestyle brands grew as travelers increasingly sought unique experiences in urban and resort destinations. Curio Collection by Hilton expanded its presence in Argentina, Brazil and Colombia, while Tapestry Collection by Hilton made its debut in Chile and Puerto Rico. 
  • Hilton’s flagship Hilton Hotels & Resorts brand continues to strengthen its leading presence in the region with notable openings including Hilton Mendoza in Argentina, Hilton Monterrey in Mexico and Hilton San Salvador in El Salvador.

2024 Planned Openings 

Hilton has plans to open more than 15 hotels across the Caribbean and Latin America in 2024, including the following highlights.

  • Waldorf Astoria Costa Rica Cacique is planned as the first Waldorf Astoria Hotels & Resorts in Costa Rica. It is exceptionally situated on a peninsula with unobstructed ocean views in a tropical paradise known for its dramatic scenery, lush forests and beautiful beaches. Year-round barefoot luxury living at the Waldorf Astoria Residences Costa Rica Cacique will also provide the comfort of a private home featuring artfully designed living quarters, unsurpassed amenities and the legendary service of Waldorf Astoria. (Q4) 

For more Hilton development news, please visit stories.hilton.com

Media Contact

Karla ViscontiHiltonkarla.visconti@hilton.com
Gina Carriazo HickeyHiltongina.carriazohickey@hilton.com

About Hilton

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube