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DoubleTree by Hilton Madison East Opens Its Doors

DoubleTree by Hilton Madison East welcomes guests to experience its renowned hospitality

MADISON, Wis. - Today DoubleTree by Hilton Madison East opens its doors to guests. The six-story, 226-room hotel, located in Madison, Wisconsin, is the latest addition to the growing DoubleTree by Hilton portfolio, one of Hilton’s 18 market-leading brands. 

The hotel features newly designed guest rooms with a spacious, modern feel. In addition, guests can opt to access their room from the palm of their hand with the award-winning Digital Key technology, available through the Hilton Honors mobile app, allowing for a contactless arrival experience. The spacious lobby offers a warm, vibrant décor and features Tailwinds, a new restaurant and bar, Starbucks Café and Made Market Pantry. The hotel also boasts 9,500 sq. ft. of state-of-the-art meeting and event space, including an elegant 4,600 sq. ft. Crystal Ballroom. 

In addition to the above highlights and as a response to the COVID-19 pandemic, DoubleTree by Hilton Madison East is part of the Hilton CleanStay with Lysol Protection Program and Hilton EventReady with CleanStay program to help guests enjoy a clean and safe experience during their stay.

“We are delighted to bring DoubleTree by Hilton’s renowned hospitality and warm welcome to the East side of Madison – bringing to life new opportunities and a destination for travelers and the people of Madison alike,” said Lynette Knutson, general manager, DoubleTree by Hilton Madison East. 

DoubleTree by Hilton Madison East highlights include:

  • Contemporary hotel on the East side of Madison with spacious guest rooms and suites
  • Hilton Honors Mobile App with Digital Key – check-in, choose your room and unlock your room all from your mobile device
  • 9,600 sq. ft of meeting and event space to safely accommodate meetings and events of all sizes
  • Tailwinds Restaurant and Bar
  • Starbucks Café and Market Made Pantry
  • Indoor pool and fitness center
  • Free guest parking

DoubleTree by Hilton Madison East is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app. Book direct at, through the Hilton Honors app or through other official Hilton channels for more perks and a price match guarantee.

DoubleTree by Hilton Madison East is located at 4402 East Washington. For more information, or to make a reservation, visit or call 608-244-4703. For more information on DoubleTree by Hilton, please visit

About North Central Group (NCG)

Built on enduring principles and an unbridled passion for hospitality and real estate development, North Central Group® is a family-owned, Madison, Wisconsin-based owner, developer, and operator of premium hospitality properties. The company operates more than 30 properties across multiple states and national brands. To learn more about NCG and its hospitality properties, visit Connect with NCG on Facebook, Instagram, and LinkedIn.

About Hilton

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube

About DoubleTree by Hilton

DoubleTree by Hilton is a fast-growing, global portfolio of nearly 680 hotels with more than 150,000 rooms across 55 countries and territories. For more than 50 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its signature, warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at, and follow the brand on Facebook, Twitter and Instagram.