FORT LAUDERDALE, Fla. - Playa Hotels & Resorts N.V. (NASDAQ: PLYA, “Playa”), a leading owner and operator of all-inclusive resorts across Mexico and throughout the Caribbean, has announced its newest all-inclusive resort with Hilton (NYSE: HLT), adding The Yucatan Resort Playa del Carmen, Tapestry Collection by Hilton to its managed resort portfolio and entering the growing soft branded all-inclusive market.
Playa first entered a strategic alliance with Hilton in 2018 and currently operates Hilton Rose Hall Resort & Spa in Jamaica, Hilton La Romana all-inclusive resorts in the Dominican Republic and Hilton Playa del Carmen in Mexico. The adults-only Yucatan Resort Playa del Carmen will be the second Playa-managed Hilton all-inclusive property in Playa del Carmen and as a result, guests of both resorts will have expanded offerings between the two properties.
Playa will add The Yucatan Resort Playa del Carmen, formerly Live Aqua Playa del Carmen, to its leading roster of managed all-inclusive resorts. Owned by FibraHotel (BMV: FIHO 12), the first real estate investment trust specializing in hotels in Mexico, The Yucatan Resort Playa del Carmen represents the company’s first hotel under the Tapestry Collection brand and its first property operated by Playa. The Yucatan Resort Playa del Carmen will participate in Hilton Honors, the award-winning guest loyalty program for Hilton’s 18 distinct hotel brands.
“We are thrilled to welcome The Yucatan Resort Playa del Carmen to Tapestry Collection and to our growing portfolio of Hilton’s all-inclusive resorts,” said Jenna Hackett, global brand head, Tapestry Collection by Hilton. “As we continue to expand the brand to more international locations, this marks a particularly exciting moment, as we will soon be able to offer guests a new option when planning their next resort getaway. We look forward to showing more travelers the unique and vibrant flair that our Tapestry Collection hotels are known for, with the tropical beauty of Playa del Carmen as the backdrop.”
Slated to open May 2021, The Yucatan Resort Playa del Carmen offers 60 guestrooms distributed in a four-story building, a restaurant, sushi bar, rooftop pool and bar, spa and fitness center. The boutique resort is located just minutes from the beach on Playa del Carmen’s famed Fifth Avenue, known for its small-town charm plus high-end restaurants, luxury boutiques and well-recognized resorts.
“There is a seismic shift occurring throughout the hospitality industry as consumers look to brands they trust and private owners position investments for the coming post-pandemic boom in travel,” said Fernando Mulet, executive vice president and chief development officer, Playa Hotels & Resorts. “At Playa, our competitive edge combines trusted legendary hospitality brands, such as Hilton, with our unmatched all-inclusive resort expertise and experience. The results, both in guest experience and ownership returns, are unrivaled in the all-inclusive sector.”
More information on The Yucatan Resort Playa del Carmen, Tapestry Collection by Hilton, will be released soon on PlayaResorts.com. For more information on Tapestry Collection by Hilton, please visit newsroom.hilton.com/tapestry.
About Playa Hotels & Resorts N.V.
Playa Hotels & Resorts N.V. (NASDAQ: PLYA, “Playa”) is a leading owner, operator and developer of all-inclusive resorts in prime beachfront locations in popular vacation destinations in Mexico and the Caribbean. Playa owns and/or manages a total portfolio consisting of 20 resorts (7,867 rooms) located in Mexico, Jamaica, and the Dominican Republic. In Mexico, Playa owns and manages Hyatt Zilara Cancun, Hyatt Ziva Cancun, Panama Jack Resorts Cancun, Panama Jack Resorts Playa del Carmen, Hilton Playa del Carmen an All-Inclusive Resort, Hyatt Ziva Puerto Vallarta and Hyatt Ziva Los Cabos. In Jamaica, Playa owns and manages Hyatt Zilara Rose Hall and Hyatt Ziva Rose Hall, Hilton Rose Hall Resort & Spa, Jewel Grande Montego Bay Resort & Spa and Jewel Paradise Cove Beach Resort & Spa. In the Dominican Republic, Playa owns and manages Hyatt Zilara Cap Cana, Hyatt Ziva Cap Cana, Hilton La Romana an All-Inclusive Family Resort and Hilton La Romana an All-Inclusive Adult Resort. Playa also owns two resorts in the Dominican Republic that are managed by a third party, manages Sanctuary Cap Cana in the Dominican Republic and owns one additional property in Mexico.
Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising more than 7,500 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 180 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About Tapestry Collection by Hilton
Tapestry Collection by Hilton is a portfolio of over 120 original hotels that offer guests unique style and vibrant personality, encouraging them to connect to their destination and enjoy authentic, off-the-beaten-path experiences. While each property has a unique story to share that comes to life through uplifting design and unique food & beverage, every Tapestry Collection property is united by the reliability that comes with the Hilton name, in addition to the benefits of the award-winning Hilton Honors program. Experience Tapestry Collection by Hilton by booking at tapestrycollectionbyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Tapestry Collection by Hilton at stories.hilton.com/tapestry, and follow the brand on Facebook, Instagram and Twitter.