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The Biltmore Mayfair and The Betterment by Jason Atherton Celebrate Grand Opening

Mayfair’s hottest new destination hosts a glittering party in time to kick off the festive season

LONDON - Daisy Lowe, Arizona Muse, Ronan Keating, Jamie Redknapp, Nick Grimshaw, Rafferty Law and Jack Peñate joined more than 400 guests last night to celebrate the official opening of The Biltmore Mayfair, LXR Hotels & Resorts, and The Betterment by Jason Atherton — Mayfair’s hottest new destination.

The grand opening event took place in the hotel’s striking lobby and The Betterment — the property’s signature restaurant — featuring an abundance of culinary creations prepared by Michelin-starred chef Jason Atherton, along with champagne and cocktails created especially to toast the night’s celebrations.

Festivities continued throughout the night in The Pine Bar with DJ sets from Nick Grimshaw and Don Letts, and the party culminated in an intimate live performance by acclaimed singer-songwriter Jack Peñate, who performed tracks from his long-awaited new album.

The Biltmore Mayfair is located at 44 Grosvenor Square, London, W1K 2HP. For more information or to make a reservation, visit or call +44 (0) 20 762 99400.

To read the full press release on the hotel & restaurant, click here.

For more information on LXR Hotels & Resorts, please visit

For press information regarding The Biltmore Mayfair please contact:

For further information regarding Jason Atherton and The Betterment please contact:

For restaurant reservations please contact:

About Jason Atherton

Jason and Irha Atherton, owners of The Social Company, launched their flagship London restaurant, Pollen Street Social in April 2011, which was awarded a coveted Michelin star within six months of opening. Since then, The Social Company has grown into a global restaurant group, winning multiple awards and accolades for their contribution to the UK restaurant scene. They now operate eight acclaimed London restaurants, three of which hold Michelin stars, and a further nine international outposts in Shanghai, the Philippines, Doha, St Moritz, Dubai as well as Michelin-starred restaurant The Clocktower in New York. He demonstrates frequently on food shows in the UK and abroad and is a regular guest on Saturday Kitchen and Sunday Brunch. In June 2008, Jason won the third hugely popular series of BBC2’s Great British Menu. 2019 saw the release of BBC2 series, “The Brigade”.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.  

About LXR Hotels & Resorts

LXR Hotels & Resorts is an award-winning collection of independent, spirited luxury properties that celebrate the timeless pursuit of personal adventure. Found in the world's most alluring destinations, each hand-selected property boasts its own storied history and is infused with the essence of its distinctive locale, providing a luxurious hub for the discerning adventurer. LXR Hotels & Resorts is part of Hilton, a leading global hospitality company. Each property benefits from the strength of the Hilton enterprise and its award-winning Hilton Honors program. Experience an inspiring stay at LXR Hotels & Resorts by booking at or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about LXR Hotels & Resorts at and follow the brand on Instagram and Facebook.