Conrad Hotels founded, with the goal of operating a network of luxury hotels and resorts in the world’s major business and tourism capitals.
Hilton introduces Hilton HHonors™, its guest loyalty program.
Hampton Hotels is the first hotel company to promise 100% Satisfaction Guarantee. It states: Friendly service, clean rooms, comfortable surroundings, every time. If you’re not satisfied, we don’t expect you to pay.
The Hilton Garden Inn brand makes its debut, with four locations. It later expands to more than 500 properties.