Kevin-Jacobs-Hilton - Stories From Hilton

https://stories-editor.hilton.com/apac/wp-content/uploads/sites/3/2022/04/hilton_black_HR.png

Hilton

Stories From Hilton - APAC

Home

Q&#038;A: Kevin Jacobs on 7,000 Hotels, Continued Growth, and More Milestones

Kevin-Jacobs-Hilton

Here are some of the most unforgettable Hilton hotel lobbies around the world and what you can expect when you arrive. Credit: Hilton

Unique-Lobbies-Hero - Stories From Hilton

Welcome Back to Travel: Enter This Travel Season with Nine Unforgettable Hotel Lobbies from Hilton

Unique-Lobbies-Hero

22Places-2020-Hero - Stories From Hilton

22 Places to Go With Hilton in 2020

22Places-2020-Hero

An unprecedented year is finally nearing its end, and people across the world are hopeful that 2021 will usher in a return to normalcy – not just in our daily routines but our travel plans. Credit: Hilton

Hilton-21-New-Properties-Hero - Stories From Hilton

21 New Hilton Properties to Visit in 2021

Hilton-21-New-Properties-Hero

Over the last 100 years, Hilton has become synonymous with growth and development in travel destinations near and far. From the <a href="https://stories.hilton.com/hilton-history/hiltons-first-hilton">first-ever Hilton hotel</a> in Dallas in 1925 to the <a href="https://stories.hilton.com/hilton-history/expanding-beyond-the-continental-united-states">first Hilton located outside the continental United States</a> in San Juan in 1949 to recent openings ranging from the <a href="https://stories.hilton.com/releases/hilton-maldives-amingiri-resort-spa-opens">first flagship Hilton property in the Maldives</a> to the <a href="https://stories.hilton.com/releases/hampton-by-hilton-debuts-in-the-latvian-capital">first Hampton by Hilton in Latvia</a> to the <a href="https://stories.hilton.com/releases/conrad-los-angeles-opens-the-grand-la-downtown-luxury-hotel">first Conrad in Los Angeles</a>, the company has continued to blaze a trail of innovation with hospitality.

core/paragraph

Hilton will soon reach a new milestone with the opening of its 7,000<sup>th</sup> hotel worldwide, with another 2,700 hotels in development and a new hotel opening on average each day.

core/separator

<img class="wp-image-8751" style="width: 20px;" src="https://stories-editor.hilton.com/wp-content/uploads/2022/04/Screen-Shot-2022-04-24-at-7.38.38-PM.png" alt="" /> Hilton Maldives Amingiri Resort &amp; Spa

core/media-text

As Hilton prepares to reach its latest global growth milestone, <em>Stories from Hilton</em> caught up with <a href="https://stories.hilton.com/bio/kevin-jacobs">Kevin Jacobs</a>, CFO and president, global development.

<strong>Why is the 7,000</strong><strong><sup>th</sup></strong><strong> hotel milestone significant?</strong>

Hilton was founded upon the premise that travel can make the world a better place. We believe the desire to travel, experience new cultures and connect with others is core to the human experience. As we continue to grow, so does our impact around the world. Reaching 7,000 hotels worldwide demonstrates the scale of destination options for our guests and the positive influence Hilton has had on the communities where we operate.

Kevin Jacobs

As we continue to grow, so does our impact around the world. Reaching 7,000 hotels worldwide demonstrates the scale of destination options for our guests and the positive influence Hilton has had on the communities where we operate.

Chief Financial Officer and President, Global Development, Hilton

hilton/pullquote

<strong>What impact did the pandemic have on development and did Hilton see any slowdown in signings?</strong>

At its onset in 2020, the pandemic did slow development. But as we have emerged from the challenges of the last couple of years, recovery in growth has been strong. Prior to the pandemic, our net unit growth was around 6% to 7% annually, and we have continued growth in recent years at above 5%, which is a testament to the strength and value of our brands, network, and business model. As we reported in our first-quarter earnings this year, we’re confident that we will return to that pre-pandemic growth rate over the next few years.&nbsp;

We continue to lead the industry in new development signings because owners and developers recognize the power of our growing network of properties across a range of award-winning brands. They also appreciate our continued investment in new technologies to enhance the stay experience, and, of course, the loyalty of our 133 million <a href="https://www.hilton.com/en/hilton-honors/" target="_blank" rel="noreferrer noopener">Hilton Honors members</a> who are always looking to travel.&nbsp;

<strong>Speaking of growth – Hilton has long touted its commitment to organic growth, building brands from scratch. Can you explain the benefit of this strategy over acquisitions?</strong>

We strive to be the top choice for owners and developers as they grow their portfolios. Our continued commitment to driving industry-leading premiums among the brands we have developed in-house allows us to meet ever-changing guest needs and gives us a competitive advantage.&nbsp;

Our teams are great at building brands. We are fortunate to have a diverse portfolio of hotel offerings that span the market across multiple segments and price points, and we have had great success growing organically. We view acquisitions through a financial and strategic lens, and we have not seen anything that makes sense for us.&nbsp;

core/image

core/gallery

<strong>How do you decide where, when and what brand is most appropriate for a new hotel development?&nbsp;&nbsp;</strong>

There are many factors that go into where and when we open a hotel. We work closely with our partners to assess the market’s travel demand, competitive set, and community before we agree to put our flag on a property. Our goal is to serve our guests anywhere they want to be for any stay occasion. Whether our guests are staying at a <a href="https://stories.hilton.com/brands/tru-by-hilton">Tru by Hilton</a>, <a href="https://stories.hilton.com/brands/doubletree-by-hilton">DoubleTree by Hilton</a> or <a href="https://stories.hilton.com/brands/waldorf-astoria">Waldorf Astoria</a> property, we aim to deliver the stay experience that fits their preferences.&nbsp;

<strong>Which region(s) and brand(s) are seeing the biggest growth lately?</strong>

We’re growing everywhere, which is exciting. In the United States – where we’ve operated the longest – we continue to see growth opportunities, especially in secondary markets where we don’t yet have a presence. We have also introduced new brand offerings in the U.S. and around the world to meet changing traveler preferences. Newer brands like <a href="https://stories.hilton.com/apac/brands/motto-by-hilton">Motto by Hilton</a>, <a href="https://stories.hilton.com/apac/brands/canopy-by-hilton">Canopy by Hilton</a> and <a href="https://stories.hilton.com/apac/brands/tempo-by-hilton">Tempo by Hilton</a> are examples of lifestyle concepts that are gaining traction with owners and driving new growth in established markets.

Outside of the U.S., our growth remains strong, representing more than half of our total development pipeline. Asia Pacific represents a significant opportunity with its growing economy and rising middle class. Last quarter alone, we celebrated the 50<sup>th</sup> <a href="https://stories.hilton.com/releases/hilton-garden-inn-opens-50th-asia-pacific-site">Hilton Garden Inn in Asia Pacific</a> and opened our largest hotel in the region with the beautiful 1,080-room <a href="https://stories.hilton.com/apac/releases/largest-hilton-hotel-in-asia-pacific-debuts">Hilton Singapore Orchard</a>. With an increase in domestic demand and inbound international travel, the Middle East, Africa and South America also present opportunities to expand moving forward.&nbsp;

<strong>What are some of the hurdles – such as labor shortages or inflation – your development teams are facing?</strong>

It’s been widely discussed that construction of new hotels has been impacted by labor shortages and rising costs over the last couple of years, however we are seeing improvement in some of these areas. Additionally, signings are up year-over-year indicating continued interest in our brands. This robust increase gives us confidence that we’ll soon be back to pre-pandemic new hotel builds.

In addition to new development, we also benefit from conversions. We increased conversion signings 15% last quarter, representing nearly 20% of all our new hotel signings. The nice thing about our Collection brands – <a href="https://stories.hilton.com/apac/brands/lxr-hotels">LXR</a>, <a href="https://stories.hilton.com/apac/brands/curio-collection">Curio</a> and <a href="https://stories.hilton.com/apac/brands/tapestry-collection">Tapestry</a> - is that they’re great options for unique, independent properties that could benefit from joining the Hilton family and introducing themselves to our wide range of loyal guests.&nbsp;

<strong>What are you hearing from hotel owners in terms of new investments and developments as we emerge from the pandemic but remain in a challenging economic environment?</strong>

I speak with our owners regularly and they continue to monitor changes in the macro-environment, including interest rates, labor and supply chain challenges. However, they also recognize the opportunities to grow with Hilton, which is evidenced by our increasing signings and the strength of our pipeline. Alongside our owners and developers, we are running the business for the long term and are confident that we are well-positioned to continue driving value for all our stakeholders.

<strong>Time to get out your crystal ball. What’s the future of hospitality and development look like?</strong>

I think you’re going to see greater use of technology to enhance the stay experience and free up resources for our team members to do what we do best at Hilton: serve people with amazing hospitality and service. Tools like <a href="https://stories.hilton.com/apac/releases/hilton-debuts-industry-leading-tech-enhancements">Digital Key or Connected Room</a> are just two examples of how we’ve led the industry in this space. Hospitality has been around a long time, and travel is core to the human experience. We look forward to driving Hilton forward and celebrating many more development milestones in the years to come.

<strong>So, how long until we can talk about opening Hilton’s 10,000</strong><strong><sup>th</sup></strong><strong> hotel?</strong>

While we don’t provide guidance at that level on our development pipeline, we have been opening a hotel a day around the world for some time. At that pace, we could be talking about 10,000 hotels pretty soon! That’s great news for our owners and developers, but even more so for our guests who will continue to benefit from a wider range of places to stay and enjoy Hilton hospitality around the world.

corpnews-blocks/downloadable-assets

Kevin Jacobs, Hilton CFO & president, global development, discusses the opening of its 7,000th hotel worldwide.

Q&A: Hilton CFO on 7,000 Hotels, Continued Growth, and More Milestones

https://stories-editor.hilton.com/apac/wp-content/uploads/sites/3/2022/07/Kevin-Jacobs-Hilton.jpg

Posts

https://secure.gravatar.com/avatar/0d0477d240a5550f45fb7e887eddd2fe?s=96&d=mm&r=g

Michael Geheren

<p>Lobbies are the physical structures that welcome us to a hotel and signal that, after a long journey, we have finally arrived. As COVID-19 vaccines roll out and travel restrictions gradually lift around the world, we can begin to see travel more clearly on the horizon. For many around the world, after months without travel, that moment of first setting foot into a hotel again will be one for the books.&nbsp;</p> <p>A shared space for distinctive architectural and design elements, popular hotel amenities, and the meeting point before or after setting out on an adventure, the lobby is the heartbeat of a hotel. As Hilton explores the ways hotel lobby design continues to evolve and what will stay after a <a href="/corporate/news/hilton-many-pandemic-safety-innovations-to-remain">year of change</a>, one thing is for sure &ndash; the feelings that first entering a hotel evoke will remain the same.</p> <p>To drum up excitement for that next trip, whenever that may be, here are some of the most unforgettable Hilton hotel lobbies around the world and what you can expect when you arrive.</p> <div class="row listicle"> <div class="col-md-7"> <h3>The Candler Hotel Atlanta, Curio Collection by Hilton <em>(Atlanta, GA)</em></h3> <p>Art enthusiasts, history buffs and laymen alike will appreciate the grandiose lobby of <a href="https://www.hilton.com/en/hotels/atlcdqq-the-candler-hotel-atlanta/" target="_blank" rel="noopener noreferrer">The Candler Hotel Atlanta, Curio Collection by Hilton</a>. Originally built in 1906 by businessman Asa Griggs Candler as Central Bank &amp; Trust &ndash; Atlanta&rsquo;s first steel skyscraper &ndash; the 17-story high-rise hotel is on the National Register of Historic Places. The hotel honors its past by retaining the building&rsquo;s original lobby featuring picturesque, hand-carved marble staircases embellished with the hotel&rsquo;s iconic winged lion, along with two original Tiffany glass windows. The Beaux-Arts style draws upon the principles of French neoclassicism, incorporating Gothic and Renaissance elements for an architectural design seldom found in hotels today.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/04/Curio-The-Candler-Hotel-Atlanta-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h3>Conrad Abu Dhabi Etihad Towers <em>(Abu Dhabi, U.A.E.)</em></h3> <p>The arrival moment at <a href="https://www.hilton.com/en/hotels/auhetci-conrad-abu-dhabi-etihad-towers/" target="_blank" rel="noopener noreferrer">Conrad Abu Dhabi Etihad Towers</a> is a multisensory experience. A breathtaking panorama awaits arriving guests, paired with the fragrant aroma of bakhour, the traditional Arabic incense for welcoming visitors on special occasions which is infused throughout the lobby area. The vast 12-meter-high ceiling, with over 20-meters-long frameless glazing, allows for unparalleled panoramic views of the Arabian Gulf, in addition to ocean-inspired water features and extensive integrated paving. Expecting to be dazzled when you enter a hotel? The 12 crystal ball sculptures featured in the lobby lounge and pre-function area of the conference center comprise more than 100,000 pieces of crystal trimmings. The overall sense of the space and quality of light contributes to one of the most unique hotel arrival experiences in the world.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/04/Conrad-Abu-Dhabi-Etihad-Towers-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h3>Waldorf Astoria Bangkok (Bangkok, Thailand)</h3> <p>Timeless Waldorf Astoria elegance meets contemporary chic at <a href="https://www.hilton.com/en/hotels/bkkwawa-waldorf-astoria-bangkok/" target="_blank" rel="noopener noreferrer">Waldorf Astoria Bangkok</a>. Upon entering the Lower Lobby, guests are transported into a world of serenity set against an 8-meter-high lobby lined in pristine white Carrara marble. The space exudes residential warmth and comfort with bespoke wall-hung glowing pendants and an abundance of table lamps and candle stands, as well as custom furnishing in mineral azure blue and dusty sand color palettes introduced by internationally celebrated Andr&eacute; Fu and his Hong Kong-based design studio AFSO. A walk across the white marble floor leads guests to the elevator to the Upper Lobby where guests are greeted by a pair of symmetrical floor-to-ceiling burnished bronze screens, wrought into an intricate lattice that intertwines the iconic Art Deco motifs that pay homage to the Waldorf Astoria brand&rsquo;s flagship property in New York.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/04/WA-Bangkok-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h3>Hilton Munich Airport <em>(Munich, Germany)</em></h3> <p>Guests will find a hotel lobby experience unlike any other at this futuristic airport hotel. Located between Terminal 1 and Terminal 2 of the Munich airport, <a href="https://www.hilton.com/en/hotels/muctmhi-hilton-munich-airport/" target="_blank" rel="noopener noreferrer">Hilton Munich Airport</a> is a calm and peaceful oasis that separates guests from the notorious noisy airport hustle and bustle. The towering, light-filled atrium greets guests during the approach to the hotel and continues to wow upon entrance. The one-of-a-kind design includes all-around glass with metal beams incorporated throughout, numerous pieces of modern art, and innovative glass-encased potted flowers in the main lobby area and garden space. Looking to grab a drink or a quick bite? Head towards the 18-meter-high palm trees where you&rsquo;ll find the Nightflight Bar, the go-to venue for travelers between flights and hotel guests alike.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/04/Hilton-Munich-Airport-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h3>Hilton Barra Rio de Janeiro <em>(Rio de Janeiro, Brazil)</em></h3> <p>Top architects, interior designers and landscape artists played a pivotal role in creating a space where guests are embraced by their surroundings at <a href="https://www.hilton.com/en/hotels/rioabhh-hilton-barra-rio-de-janeiro/" target="_blank" rel="noopener noreferrer">Hilton Barra Rio de Janeiro</a>. Most notably, in the hotel lobby. At 120 feet high, the lobby space is an impressive showroom, perfect for showcasing the natural settings that Rio is known for. The furniture and d&eacute;cor emulate the city&rsquo;s natural flair and stylish identity in the form of contemporary architecture and design, with the style and feel of the local culture. As the centerpiece of the hotel, the lobby, when illuminated in the evening, acts as a gigantic glass box shining light throughout the property.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/04/Hilton-Barra-Rio-de-Janeiro-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h3>Homewood Suites by Hilton Salt Lake City-Downtown <em>(Salt Lake City, UT)</em></h3> <p>The gateway to Utah&rsquo;s capital, the recently renovated <a href="https://www.hilton.com/en/hotels/slchwhw-homewood-suites-salt-lake-city-downtown/" target="_blank" rel="noopener noreferrer">Homewood Suites by Hilton Salt Lake City-Downtown</a> is the lens through which guests can appreciate what makes Utah singular. The hotel features a beautiful cosmopolitan lobby with large bay windows granting natural light and scenic views of downtown. The space is decorated with stunning contemporary art which highlights the local area and features unique Utah history while retaining the sophistication of its d&eacute;cor. The most eye-catching feature is a one-of-a-kind red paper m&acirc;ch&eacute; suspended from the lobby&rsquo;s 20-foot ceiling that portrays a cloud illuminated by a Utah sunset.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/04/HMWD-Salt-Lake-City-Downtown-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h3>St. Louis Union Station Hotel, Curio Collection by Hilton <em>(St. Louis, MO)</em></h3> <p>Catch a glimpse of a time when travel was considered an art at <a href="https://www.hilton.com/en/hotels/stlcuqq-st-louis-union-station-hotel/" target="_blank" rel="noopener noreferrer">St. Louis Union Station Hotel, Curio Collection by Hilton</a>. Adorned with sweeping archways, frescos, gold leaf detailing, mosaics and glass windows, the hotel lobby retains the opulent architecture and d&eacute;cor of its famous Grand Hall that has made it a St. Louis icon since 1894. In the evening, the hotel lobby flaunts its more modern side as the sweeping arches transform into a lightshow of 3D video vignettes, from flying birds to aquarium scenes.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/04/Curio-St-Louis-Union-Station-Hotel-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h3>West Hotel Sydney, Curio Collection by Hilton <em>(Sydney, Australia)</em></h3> <p>Distinctively independent in character and full of designer touches, <a href="https://www.hilton.com/en/hotels/sydwhqq-west-hotel-sydney/" target="_blank" rel="noopener noreferrer">West Hotel Sydney, Curio Collection by Hilton</a>&rsquo;s lobby is one that will not be easily forgotten. Nestled between the iconic Darling Harbor and up-and-coming Barangaroo neighborhood, the hotel is perfect for guests looking for the best of both worlds. Fans of biophilia design concepts will appreciate the centerpiece of the hotel, the stunning central open-air &lsquo;jungle&rsquo; atrium with luscious foliage and sparkling festoon lights, creating an urban oasis where guests can escape the busy city life and be dazzled by the hotel&rsquo;s edgy sophistication.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/04/Curio-West-Hotel-Sydney-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h3>Tru by Hilton Franklin Cool Springs Nashville <em>(Franklin, TN)</em></h3> <p>There are more than 175 Tru by Hilton locations across the United States and Canada, but no matter which one you visit, you will be greeted with a lobby that&rsquo;s unlike any other hotel in the Hilton portfolio. <a href="https://www.hilton.com/en/hotels/bnatnru-tru-franklin-cool-springs-nashville/" target="_blank" rel="noopener noreferrer">Tru by Hilton Franklin Cool Springs Nashville</a>&nbsp;is conveniently located 20 minutes from downtown&nbsp;Nashville&nbsp;and only 10 minutes from historic downtown&nbsp;Franklin.&nbsp;The hotel features&nbsp;a lively, reimagined lobby with space to work, a game zone, lounge area and 24/7 market. The game area features a pool table and tons of board games for guests to enjoy,&nbsp;and a bespoke, locally inspired mural highlights the area&rsquo;s top local attractions.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/04/Tru-Franklin-Cool-Springs-Nashville-FPC.jpg" alt="" width="560" height="373" /></div> </div> <p>In addition to enjoying these beautiful lobbies, members of Hilton&rsquo;s guest-loyalty program, Hilton Honors, can receive instant benefits and rewards. Members can choose to pay in a combination of&nbsp;Points and money, as well as enjoy discounted rates when booking direct through Hilton.com or the Hilton Honors App. Plus, Hilton Honors members can earn even more Points on their next stay when they register for the&nbsp;<a href="https://www.hiltonhonors.com/en_US/2021-hh1-points-unlimited/landing/" target="_blank" rel="noopener noreferrer">Points Unlimited promotion</a>. Not yet a member? It&rsquo;s free and easy to enroll at HiltonHonors.com.&nbsp;</p> <p style="text-align: center;"><a class="btn-lg-with-arrow" href="https://stories-editor.hilton.com/wp-content/uploads/2021/04/Unique-Lobbies.zip">Download Photos Here</a></p> 

core/freeform

With travel restrictions easing, thoughts turn to that iconic first step into a hotel, preferably by way of one of these unforgettable Hilton lobbies.

Enter Travel Season Through Scenic Hilton Lobbies

https://stories-editor.hilton.com/apac/wp-content/uploads/sites/3/2021/04/Unique-Lobbies-Hero.jpg

As travelers plan for trips they missed amid the pandemic, Hilton has suggestions for 21 amazing travel destinations and places to stay in 2021.

Try These New Hilton Properties in 2021

https://stories-editor.hilton.com/apac/wp-content/uploads/sites/3/2020/12/Hilton-21-New-Properties-Hero-1.jpg

Discover new destinations in 2020. Hilton can help make your travel dreams reality with 6000 hotels around the world, from Washington, DC to Tokyo.

Go to These 22 Places in 2020 With Hilton

https://stories-editor.hilton.com/apac/wp-content/uploads/sites/3/2020/01/22Places-2020-Hero-1.jpg

Brand Bar - Homewood - Stories From Hilton - APAC

Brand Bar &#8211; Homewood

<a href="https://www.hilton.com/en/homewood/" target="_blank" rel="noopener"><span style="font-weight: 400">Homewood Suites by Hilton</span></a><span style="font-weight: 400">, Hilton’s upscale, award-winning, all-suite, extended-stay hotel brand, has more than 530 pet-friendly locations across the U.S., Mexico, Canada and the Caribbean, with more than 105 properties in the pipeline. Homewood Suites by Hilton offers inviting, generous-sized suites featuring separate living and sleeping areas, and fully equipped kitchens with full-size refrigerators for guests seeking home-like accommodations when traveling for extended or quick overnight stays. Additional value-driven amenities include complimentary Wi-Fi and free hot breakfast. Homewood Suites by Hilton is focused on guest satisfaction and stands behind each stay with its 100% Suite Assurance® guarantee. Experience a positive stay at Homewood Suites by Hilton by booking at </span><a href="https://www.hilton.com/en/homewood/" target="_blank" rel="noopener"><span style="font-weight: 400">homewoodsuites.com</span></a> <span style="font-weight: 400">or through the industry-leading </span><a href="https://hiltonhonors3.hilton.com/rs/hilton-honors-mobile-app/" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors app</span></a><span style="font-weight: 400">.</span> <a href="https://hiltonhonors3.hilton.com/en/index.html" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors</span></a><span style="font-weight: 400"> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Homewood Suites by Hilton at </span><a href="https://stories.hilton.com/homewoodsuites"><span style="font-weight: 400">stories.hilton.com/homewoodsuites</span></a><span style="font-weight: 400">, and follow the brand on </span><a href="https://www.facebook.com/HomewoodSuites/" target="_blank" rel="noopener"><span style="font-weight: 400">Facebook</span></a><span style="font-weight: 400">, </span><a href="https://twitter.com/HomewoodSuites" target="_blank" rel="noopener"><span style="font-weight: 400">Twitter</span></a><span style="font-weight: 400"> and </span><a href="https://www.instagram.com/homewoodsuites/?hl=en" target="_blank" rel="noopener"><span style="font-weight: 400">Instagram</span></a><span style="font-weight: 400">. </span>

corpnews-blocks/subhead

<strong>MCLEAN, Va. – </strong><a href="https://www.hilton.com/en/" target="_blank" rel="noreferrer noopener">Hilton</a> is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.

<a href="https://www.youtube.com/playlist?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy" target="_blank" rel="noreferrer noopener">”Hilton. For the Stay</a>” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel.&nbsp;

Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton team members around the world today.

In addition to Paris, renowned actor Catherine O’Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter.&nbsp;

“Today, as we make company history with Hilton’s first brand platform, we’re reminding guests that at the heart of a great trip is a great stay and that it’s just different when that stay is with Hilton,” said Mark Weinstein, chief marketing officer, Hilton.<strong> </strong>“As we enter this next era of travel, it has never been more important to consider where you stay – and Hilton is uniquely committed to making sure your stay is everything you need it to be.”

Hilton and TBWAChiatDay New York, Hilton’s agency since 2017, used TBWA’s Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. Consumer research uncovered “the Stay,” and being cared for, are the crucial elements that can make or break any trip. So, Hilton is doubling down on its new brand platform to prove to its guests that truly, “it matters where you stay.” The platform will permeate nearly every consumer touchpoint, from broad-reaching consumer advertising through the travel planning process and the guests’ stay with Hilton, as well as post-stay.&nbsp;&nbsp;

“With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay,” said Weinstein. “The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, we’re reminding travelers that ‘It Matters Where You Stay’ and boldly affirming ‘Hilton. For the Stay.’”

<strong>“IT MATTERS WHERE YOU STAY” CAMPAIGN</strong>

core/heading

The advertising creative has a fun, relatable tone in which Hilton breaks from the formulaic approach seen across the industry, highlighting the benefits Hilton offers to make guests feel cared for – from amazing service and pet-friendly travel to the choices available in the Hilton Honors app to skip the front desk and personalize your stay, to Confirmed Connecting Rooms by Hilton and more.&nbsp;

In one of the featured TV spots, “Haunted,” the brand pokes fun at what can go wrong when booking a vacation rental – depicting a family showing up to a hilariously creepy property that wasn’t exactly as advertised.

core/embed

“Confirmed Together” zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking.

And in “Extra Storage,” Paris Hilton has an innovative solution for her extra luggage.

The campaign includes television, audio, social media, print, and out of home, spanning 13 commercials and bespoke social executions. It will launch first in the U.S. followed closely by the U.K. and select Asia-Pacific and Middle East markets. Hilton tapped a world-class creative team to bring this global campaign to life, including A-list commercial director Matt Aselton of Arts &amp; Sciences.&nbsp;

To extend the brand platform, Hilton will lean into social media, experiential and influencers. Across Facebook, Instagram, TikTok and Twitter, Hilton will engage in an already robust conversation around travel and trip disasters by helping travelers have a better stay – whether planning for a future trip or helping rescue a trip that has gone off the rails. Hilton has also partnered with familiar voices on social media to bring “Hilton. For the Stay” to life.&nbsp;

“In developing the campaign, we were inspired by showing the realness of travel; the tensions, the hardships, the too-high expectations. It goes against convention in the hospitality category and it’s an exciting space for the brand to own,” said Amy Ferguson, chief creative officer, TBWAChiatDay New York.

For more than 100 years, Hilton has been a pioneer in the hospitality industry, and that has never been more evident than the past two years. “Hilton. For the Stay” encompasses the brand’s world-class hospitality; from innovations such as <a href="https://stories.hilton.com/releases/hilton-debuts-industry-leading-tech-enhancements">Digital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members </a>&nbsp;and through thoughtful service, proving out that it matters where you stay.

More information on “Hilton. For the Stay” and “It Matters Where You Stay” is available at <strong><a href="https://stories.hilton.com/forthestay">Stories.Hilton.com/ForTheStay</a>.</strong> To start planning for future stays and earn exclusive perks, visit <a href="https://www.hilton.com/en/" target="_blank" rel="noreferrer noopener">Hilton.com</a> and sign up for Hilton Honors – it’s free and easy to join.&nbsp;

Director, Global Consumer Communications

Media Contact

corpnews-blocks/media-contact

Paris Hilton with dog at hilton hotel extra storage for the stay

For The Stay - Extra Storage Paris Hilton - Stories From Hilton - APAC

hilton lobby family luggage cart for the stay the go

For the Stay - The Go Lobby - Stories From Hilton - APAC

Hilton shakes up hotel advertising with its first global brand platform “Hilton. For the Stay" featuring Paris Hilton and Catherine O'Hara.

“Hilton. For the Stay” Debuts, Putting the Hotels Back into Hotel Marketing

https://stories-editor.hilton.com/apac/wp-content/uploads/sites/3/2022/07/For-the-Stay-The-Go-Lobby.jpg

Hilton Introduces First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing

Kevin-Jacobs-Hilton - Stories From Hilton - APAC

<a href="https://stories.hilton.com/trends-report-media">&gt;&gt; Trends Survey Media Kit</a>

Survey Spotlights Increased Travel Demand, Reaffirms Need to Unplug, Recharge and Reconnect

MCLEAN, Va. - With Memorial Day, the unofficial start of summer, just a month away, one reality is clear: Americans are desperate for a vacation and are feeling the effects. According to a recent Hilton survey of U.S. travelers*, more than three in four (76%) respondents experience negative feelings when they go too long without a vacation, with burnout (41%) and boredom (36%) being among the top emotions.

core/column

core/columns

Beyond spotlighting the undesirable impacts of missing vacation, the survey also revealed the reason for the demand. Though respondents report needing a break, more than half (51%) of Americans feel guilty for taking that time off, even as 41% report that relaxation begins as soon as they turn on their “out of office” email response.&nbsp;

Matt Schuyler

"This summer, a record number of people are predicted to emerge from their pandemic bubbles and take much-needed breaks from their everyday lives to recharge, relax and experience the world around them once again."

Chief Brand Officer, Hilton

“Inspired by our 2022 trends report, we conducted a new survey to further illustrate how the events of the last two years have affected traveler preferences and passions," said Matt Schuyler, chief brand officer, Hilton. "We have gained a deeper understanding of what people will be craving this summer travel season – from more time with their four-legged friends to more everything beachfront – and are confident that our 18 award-winning brands are well-positioned to deliver on these new guest preferences.”

The survey, conducted by Wakefield Research, uncovered four key themes:&nbsp;

<strong>Pets will be this summer’s favored travel companions</strong>

Hilton’s <a href="https://stories.hilton.com/trends" target="_blank" rel="noreferrer noopener">global trends report&nbsp;showcased</a>&nbsp;that there is a new, important traveler to consider post-pandemic: the family pet. More than half of survey respondents who are pet owners (55%) are planning to travel with their pets this summer. In fact, 58% would prefer to travel with their pet rather than a friend or family member.&nbsp;

To meet this growing demand, as of April 1, 2022, Hilton now offers more than 5,000 pet-friendly hotels globally across its portfolio, including seven pet-friendly brands in the U.S. and Canada - Canopy by Hilton, Embassy Suites by Hilton, Hilton Garden Inn,&nbsp;Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton.

core/list

<strong>Holistic wellness will be at the forefront of travelers’ minds</strong>

An overwhelming 98% of survey respondents acknowledged they prioritize wellness activities while on vacation. Today, travelers are focusing on their overall well-being and will be looking for experiences beyond access to the spa and gym that focus on connecting the mind, body and spirit – and wellness priorities vary from traveler to traveler. For example, Americans feel mentally refreshed on vacation when they get a feel for the local culture (41%) or turn their phone off and unplug (33%). Women, in particular, are likely to prioritize reconnecting with family and friends (46%), while men are likely to prioritize healthy eating (34%).&nbsp;

Hilton recognizes the importance of holistic wellness as part of the overall guest experience, from check-in to check-out. Hotels&nbsp;are incorporating design elements and introducing amenities that are scientifically designed to create feelings of warmth and relaxation as well as renewed energy and focus – from the floor-to-ceiling windows in meeting and banquet spaces in locations like&nbsp;<a href="https://www.rwlasvegas.com/" target="_blank" rel="noreferrer noopener">Resorts World Las Vegas</a>&nbsp;to wellness-minded amenities, like teas that prevent elevation sickness at&nbsp;<a href="https://www.hilton.com/en/hotels/bogcchh-hilton-bogota-corferias/" target="_blank" rel="noreferrer noopener">Hilton Bogota&nbsp;Corferias</a>.&nbsp;

<strong>Combating burnout, Americans are rethinking their 9-to-5</strong>

While they may be focusing more on wellness, American workers are still not taking time to unplug and recharge from work. More than a quarter (28%) of employed Americans disclosed that, since 2019, they have failed to use all their paid vacation days, with 51% of those respondents admitting it’s because they feel guilty about taking time off.&nbsp;

With the shift from work-life balance to “work from anywhere,” many have goals to integrate fun into their workday. With workers taking advantage of flexible office time or shortened summer Fridays, 40% of respondents will consider their summer a success if they spend a workday in a beach chair instead of an office chair.

<p>.Younger generations are more likely to embrace ‘Bleisure’ travel, with <strong>Gen Z </strong>and <strong>Millennials </strong>much more likely to consider joining a work call in a swimsuit than Boomers.</p>

‘Bleisure’ travel

corpnews-blocks/product-recommend

Hilton is adapting to this new reality of work-life by offering portfolio-wide booking options that integrate both business and leisure, like&nbsp;<a href="https://www.workspacesbyhilton.com/" target="_blank" rel="noreferrer noopener">WorkSpaces by Hilton</a>, a work-from-hotel solution for both corporate customers and individuals seeking office space to increase efficiency in their workday. Hotels are answering this need with creative, on-property experiences and packages, such as Wi-Fi blocking jackets to help travelers fully unplug at&nbsp;<a href="https://www.hilton.com/en/hotels/avlcuqq-the-foundry-hotel-asheville/" target="_blank" rel="noreferrer noopener">The Foundry Hotel Asheville, Curio Collection by Hilton</a>&nbsp;in Asheville, N.C., or the “<a href="https://www.conradpuntademita.com/offers/" target="_blank" rel="noreferrer noopener">Stay Longer and Work from Paradise</a>” package at&nbsp;<a href="https://www.conradpuntademita.com/" target="_blank" rel="noreferrer noopener">Conrad Punta de Mita in Mexico</a>.&nbsp;

<strong>The refreshed definition of “Relaxation” is simply “Resorting”</strong>

This summer, people are looking to relax and reconnect with loved ones but want to avoid the hassle of complicated travel planning. According to the survey, 85% of people agree that booking at an all-inclusive resort is the best way to reduce the stress of planning, and more than one third (37%) of respondents feel mentally refreshed on vacation when they don’t have to worry about leaving the resort during their stay.

Whether it’s enjoying a host of outdoor activities at&nbsp;<a href="https://www.hilton.com/en/hotels/iahwrqq-the-woodlands-resort/" target="_blank" rel="noreferrer noopener">The Woodlands Resort Curio Collection by Hilton in Texas</a>, savoring a coastal European escape at&nbsp;<a href="https://www.hilton.com/en/hotels/rjkochi-hilton-rijeka-costabella-beach-resort-and-spa/" target="_blank" rel="noreferrer noopener">Hilton Rijeka Costabella Beach Resort &amp; Spa</a>&nbsp;or kicking back at overwater bungalows at&nbsp;<a href="https://www.hilton.com/en/hotels/noudidi-doubletree-noumea-ilot-maitre-resort/" target="_blank" rel="noreferrer noopener">DoubleTree Noumea Ilot Maitre Resort</a>, Hilton offers a range of resorts around the world for travelers looking to indulge.&nbsp;

When it comes to&nbsp;<a href="https://stories.hilton.com/uploads/2022/04/Hilton-All-Inclusive-Fact-Sheet.pdf" target="_blank" rel="noreferrer noopener">all-inclusive</a>&nbsp;vacations, Hilton is redefining the experience with new world-class resorts. These include the recently-opened&nbsp;<a href="https://www.hilton.com/en/hotels/cunqrhh-hilton-cancun/" target="_blank" rel="noreferrer noopener">Hilton Cancun, an All-Inclusive Resort</a>, which blends Mexican heritage and modern sophistication, and the upcoming opening of&nbsp;<a href="https://www.hilton.com/en/hotels/cunhihh-hilton-tulum-riviera-maya-all-inclusive-resort/" target="_blank" rel="noreferrer noopener">Hilton Tulum Riviera Maya All-Inclusive Resort</a>, an eco-chic getaway nestled in a secluded bay overlooking white sands and blue waters.

For more information on the new survey findings and for a complete view of the “<a href="https://stories.hilton.com/trends" target="_blank" rel="noreferrer noopener">The 2022 Traveler: Emerging Trends and the Redefined Traveler, a Report from Hilton</a>,” visit&nbsp;<a href="http://stories.hilton.com/trends">stories.hilton.com/trends</a>. To start planning summer getaways and earn exclusive perks, visit&nbsp;<a href="https://www.hilton.com/en/" target="_blank" rel="noreferrer noopener">Hilton.com</a>&nbsp;and enroll in Hilton Honors for free.&nbsp;

core/file

<em>The Hilton Survey was conducted by Wakefield Research (<a href="https://www.wakefieldresearch.com/" target="_blank" rel="noreferrer noopener">www.wakefieldresearch.com</a>) among 1,000 Nationally Representative US Adults Ages 18+, between March 11th and March 16th, 2022, using an email invitation and an online survey. The data was weighted to ensure an accurate representation of US adults ages 18+.</em>

Director, Global Enterprise Communications

corpnews-blocks/banner

Hilton-Summer-Trends-Survey-Fact-Sheet - Stories From Hilton - APAC

Trends Report Summer Press Release - Stories From Hilton - APAC

Americans are desperate for a vacation and are feeling the effects. Hilton report reaffirms need to unplug, recharge and reconnect.

Hilton Survey Highlights 2022 Summer Travel Trends - Stories From Hilton

https://stories-editor.hilton.com/apac/wp-content/uploads/sites/3/2022/04/Conrad-Punta-de-Mita-GrandSuite-Terrace_HR.jpeg

Beach-Bound Countdown: Hilton Survey Highlights 2022 Summer Travel Trends

<p>MCLEAN, Va. - Well-positioned to emerge from the pandemic stronger than ever, Hilton delivered a record year of development achievements. Already one of the world’s largest hotel companies, <a href="http://www.hiltonworldwide.com" target="_blank" rel="noopener noreferrer">Hilton</a> opened 414 properties, adding more than 67,100 rooms to its system, further emphasizing the scale, presence and leading brands of the company’s global portfolio. </p> <p>“After a year of recovery and growth, it has been incredible to witness the resiliency of the travel industry and our team’s ability to embrace change while serving more guests in more hotels around the world,” said Chris Nassetta, President and CEO, Hilton. “We believe the desire to travel, experience new cultures and connect with others is core to the human experience. I can speak for all of us at Hilton when I say we’re looking forward to welcoming our guests and helping them make new memories in 2022.”</p> <p>Global development efforts have continued to show strong performance through the pandemic. Hilton ended 2021 with more than 6,800 hotels across 18 brands in six continents, with robust net unit growth of 5.6%. The company’s development pipeline includes nearly 2,670 hotels representing approximately 408,000 rooms, nearly half of which are under construction. </p> <p>“Hilton’s development continues to be a key performance indicator of how well-positioned we are for the long-term,” said Kevin Jacobs, CFO and president, global development, Hilton. “Hotel owners choose to work with us because of our premium commercial performance. With our capital light business model, we strive to maximize net unit growth, while continuing to deliver value for all our stakeholders.”</p> <p><em><strong>Celebrating A Year of Market and Category Milestones</strong></em></p> <ul> <li><strong>Historic Las Vegas Development:</strong> Hilton notably expanded its presence in the Las Vegas market, which is now home to 13 brands, including all three of our luxury brands, 36 hotels and more than 12,000 rooms. In June 2021, Hilton and Genting Group partnered in the historic opening of <a href="https://www.hilton.com/en/p/resorts-world-las-vegas/" target="_blank" rel="noopener noreferrer">Resorts World Las Vegas</a>, the largest multi-brand resort in Hilton’s history, integrating three premium brands – the largest Conrad Hotels &amp; Resorts property in the world, one of the first LXR Hotels &amp; Resorts locations in the U.S. and a marquee Hilton Hotels &amp; Resorts hotel. Additionally, <strong>Curio Collection by Hilton</strong> re-emerged in Las Vegas with the introduction of <a href="/curio/news/virgin-hotels-las-vegas-curio-collection-debuts">Virgin Hotels Las Vegas, Curio Collection by Hilton</a>.</li> <li><strong>Significant All-Inclusive Expansion:</strong> <a href="/hilton/news/hilton-cancun-opening-expands-hiltons-footprint">Hilton’s all-inclusive portfolio</a> expanded in 2021 with openings in the Caribbean and Latin America, including <a href="https://www.hilton.com/en/hotels/cunqrhh-hilton-cancun/" target="_blank" rel="noopener noreferrer">Hilton Cancun, an All-Inclusive Resort</a>, <a href="https://www.hilton.com/en/hotels/pvrpahh-hilton-vallarta-riviera-all-inclusive-resort/" target="_blank" rel="noopener noreferrer">Hilton Vallarta Riviera All-Inclusive Resort</a>, <a href="https://www.hilton.com/en/hotels/curryqq-mangrove-beach-corendon-curacao-all-inclusive-resort/" target="_blank" rel="noopener noreferrer">Mangrove Beach Corendon Curaçao All-Inclusive Resort, Curio Collection by Hilton</a> and <a href="https://www.hilton.com/en/hotels/czmpdup-the-yucatan-playa-del-carmen-all-inclusive-resort/" target="_blank" rel="noopener noreferrer">The Yucatan Playa del Carmen All-Inclusive Resort, Tapestry Collection by Hilton</a>.</li> <li>Hilton’s <strong>lifestyle brands</strong> gained momentum in Europe, the Middle East &amp; Africa (EMEA) and Brazil. <strong>Canopy by Hilton</strong> made its debuts in France, UK and Spain. <strong>Motto by Hilton</strong> announced plans to open its first hotel in Europe with Motto Rotterdam Blaak in the Netherlands in 2022. Additionally, Brazil welcomed two Hilton brands with the debuts of <a href="/canopy/news/canopy-by-hilton-makes-debut-in-brazil">Canopy by Hilton Sao Paulo Jardins</a> and <a href="/tapestry/news/tapestry-collection-by-hilton-debuts-in-brazil">Almenat Hotel, Tapestry Collection by Hilton</a>.</li> <li><strong>Asia Pacific Growth:</strong> <a href="/hilton/news/hilton-grows-in-japan-with-hilton-nagasaki-opening">Hilton Nagasaki</a>’s flagship opening marked the company’s 500<sup>th</sup> hotel in Asia Pacific, while <a href="https://www.hilton.com/en/hotels/lhwtrhi-hilton-lanzhou-city-center/" target="_blank" rel="noopener noreferrer">Hilton Lanzhou City Center</a>’s opening marked the 400<sup>th </sup>hotel in the Greater China and Mongolia region.</li> <li><strong>Washington, D.C. Expansion: </strong>The company introduced its 25<sup>th</sup> hotel within the portfolio in Washington, D.C. with the debut of <a href="/hilton/news/hilton-debuts-25th-property-in-washington-dc">Hilton Washington DC Capitol Hill</a>.</li> </ul> <p><em><strong>Recognizing Year of “Firsts” for the Brand Portfolios with Market Expansions</strong></em></p> <ul> <li><strong>Waldorf Astoria Hotels &amp; Resorts </strong>expanded the brand’s West Coast presence with the opening of <a href="/waldorf/news/dana-point-calif-welcomes-waldorf-astoria">Waldorf Astoria Monarch Beach Resort &amp; Club</a> in Dana Pointe, California and signed <a href="https://newsroom.hilton.com/waldorf/news/waldorf-astoria-canopy-by-hilton-plan-osaka-debut">a </a><a href="/waldorf/news/waldorf-astoria-canopy-by-hilton-plan-osaka-debut">milestone management agreement</a> with Orix Real Estate Corporation to expand the brand into Osaka, Japan in 2025.</li> <li>The management agreement was signed for the first <strong>Conrad Hotels &amp; Resorts</strong> property in California with <a href="/conrad/news/conrad-hotels-resorts-signs-conrad-los-angeles">Conrad Los Angeles</a> (opening Spring 2022) as well as the first in Tulum with <a href="/corporate/news/hilton-expands-mexico-portfolio-with-three-resorts">Conrad Tulum Riviera Maya</a>.</li> <li><strong>LXR Hotels &amp; Resorts</strong> was introduced in Africa and the Indian Ocean with <a href="/lxr/news/mahe-seychelles-welcomes-lxr-hotels-resorts">Mango House Seychelles</a> and in Asia Pacific with <a href="/lxr/news/lxr-hotels-resorts-debuts-in-kyoto-japan">ROKU KYOTO, LXR Hotels &amp; Resorts</a>.</li> <li><strong>Signia by Hilton</strong> debuted with the conversion and rebrand of <a href="/signia/news/signia-by-hilton-orlando-bonnet-creek-debuts">Signia by Hilton Orlando Bonnet Creek</a>. Additionally, <a href="/signia/news/signia-breaks-ground-at-georgia-world-congress-center">Signia by Hilton Atlanta</a> broke ground at Georgia World Congress Center.</li> <li><strong>Curio Collection by Hilton</strong> surpassed 100 properties worldwide with the opening of <a href="/curio/news/sable-at-navy-pier-opens-atop-chicagos-landmark">Sable at Navy Pier Chicago, Curio Collection by Hilton</a>.</li> <li><strong>DoubleTree by Hilton</strong> extended its international reach to its 50<sup>th</sup> trading market with the opening of DoubleTree by Hilton Frankfurt Niederrad, the brand’s first in Germany.</li> <li><strong>Tapestry Collection by Hilton</strong> introduced properties in Europe and the Chinese Mainland, including <a href="/tapestry/news/tapestry-collection-by-hilton-debuts-in-europe">Atocha Hotel Madrid, Tapestry Collection by Hilton</a> and <a href="/tapestry/news/chinese-mainland-welcomes-tapestry-collection">Hollick Hotel Wen’an, Tapestry Collection by Hilton</a>.</li> <li><strong>Motto by Hilton </strong>announced plans to open its first hotels in Europe and Latin America in 2022 with Motto Rotterdam Blaak in the Netherlands and Motto Tulum in Mexico.</li> <li><strong>Hilton Garden Inn</strong> entered into Australasia, South Korea, Thailand and Indonesia’s capital city Jakarta with <a href="https://www.hilton.com/en/hotels/alhgigi-hilton-garden-inn-albany/" target="_blank" rel="noopener noreferrer">Hilton Garden Inn Albany</a>, <a href="https://www.hilton.com/en/hotels/selgigi-hilton-garden-inn-seoul-gangnam/" target="_blank" rel="noopener noreferrer">Hilton Garden Inn Seoul Gangnam</a>, <a href="/hilton-garden-inn/news/first-hilton-garden-inn-hotel-in-thailand-opens">Hilton Garden Inn Phuket Bang Tao</a> and <a href="/hilton-garden-inn/news/hilton-garden-inn-brand-debuts-in-jakarta-indonesia">Hilton Garden Inn Jakarta Taman Palem</a>, respectively. Additionally, the brand launched its <a href="/hilton-garden-inn/news/hilton-begins-large-asia-pacific-franchise-model">large-scale franchise model in China</a>, welcoming investors and independent owners to explore franchising opportunities.</li> <li><strong>Hampton by Hilton</strong> celebrated milestones throughout the year, surpassing 2,700 open hotels and expanding into Ireland, Uzbekistan and Qatar, as well as the Cayman Islands with <a href="https://www.hilton.com/en/hotels/gcmgchx-hampton-grand-cayman/" target="_blank" rel="noopener noreferrer">Hampton by Hilton Grand Cayman</a>. Hampton also remains the fastest-growing international hotel brand in China, marking 200 open hotels, with a total of 600 signed development deals within the country. Additionally, starting 2022 strong, the brand was recognized for the 13<sup>th</sup> year in a row as the No. 1 hotel franchise by <a href="/corporate/news/hilton-reigns-as-top-hotel-franchise-for-the-13th-consecutive-year"><em>Entrepreneur</em>’s Franchise 500<sup>®</sup></a>, tying the record for most total No. 1 rankings in the Hotels &amp; Motels category.</li> <li><a href="/tru/news/tru-by-hilton-marks-milestone-with-200th-hotel"><strong>Tru by Hilton</strong></a> opened its 200<sup>th</sup> hotel, adding nearly 100 hotels during the pandemic, and announced expansion into the Caribbean and Latin America, with developments in Brazil, Costa Rica, Dominican Republic, Mexico and Puerto Rico.</li> <li><strong>Homewood Suites by Hilton</strong> unveiled a comprehensive brand refresh with a game-changing, all-new prototype – <a href="/homewood/news/homewood-suites-by-hilton-unveils-brand-refresh">‘Prototype 10.0’</a> – designed to offer added value and versatility for owners and developers, while exceeding the needs of guests who want the comforts of home.</li> <li><strong>Home2 Suites by Hilton</strong> became one of the fastest-growing hotel brands as it reached <a href="/home2/news/home2-suites-by-hilton-hits-500-hotels-milestone">500 open properties</a> in just 10 years and touts the largest pipeline in the U.S., with 437 properties in development. The brand also <a href="/home2/news/home2-suites-by-hilton-debuts-in-asia-pacific">debuted in China</a>, with the opening of the first of 1,000 Home2 Suites by Hilton properties in the region.</li> </ul> <p style="text-align: center;"><a href="https://stories-editor.hilton.com/wp-content/uploads/2022/01/Hww-Growth-Development-Infographic3.jpg"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://stories-editor.hilton.com/wp-content/uploads/2022/01/Hww-Growth-Development-Infographic3.jpg" width="650" /></a><sub><a href="https://stories-editor.hilton.com/wp-content/uploads/2022/01/Hww-Growth-Development-Infographic3.jpg">Download Infographic Here</a></sub></p> <p>In addition to development milestones, Hilton continued to <a href="/trendsreport">innovate to meet the evolving needs of travelers</a> with the introduction of industry-leading programs and products, such as <a href="/corporate/news/hilton-introduces-confirmed-connecting-rooms">Confirmed Connecting Rooms by Hilton</a> and <a href="/corporate/news/hilton-debuts-industry-leading-tech-enhancements">Hilton Honors Digital Key Share</a>, and the evolution of brand standards, including expanding its <a href="/home2/news/hilton-mars-petcare-pair-for-petfriendly-travel">pet-friendly offerings</a>. To learn more, visit <a href="http://newsroom.hilton.com/">newsroom.hilton.com</a>.</p> 

Well-positioned to emerge from the pandemic stronger than ever, Hilton delivered a record year of development achievements.

Hilton Celebrates Growth, Embraces New Travel Era

https://stories-editor.hilton.com/apac/wp-content/uploads/sites/3/2022/01/HWW-Growth-Development-Hero-1.jpg

Hilton Celebrates Growth and Development Milestones as Company Prepares for a New, Reinvigorated Era of Travel

HMWD-Logo-Dusk - Stories From Hilton - APAC

HMWD-Logo-Dusk

Homewood Suites by Hilton

Media Library

Bios

Press Releases

Develop A Hotel

Awards

BRING IT

Contact Us

The latest news and stories from Homewood Suites by Hilton across the globe. Read press releases, get updates, discover the latest openings and download media assets.

Homewood Suites by Hilton Latest News - Stories From Hilton - APAC

Corporate News

Corporate News at Hilton, Waldorf Astoria, LXR, Conrad, Canopy, Signia, Curio Collection, DoubleTree, Embassy Suites, Hilton Garden Inn and Hampton.

Corporate News - Stories From Hilton

Destination Spotlight

Destination Spotlight at Hilton, Waldorf Astoria, LXR, Conrad, Canopy, Signia, Curio Collection, DoubleTree, Embassy Suites, Hilton Garden Inn and Hampton.

Destination Spotlight - Stories From Hilton

Growth & Development

Growth &amp; Development at Hilton, Waldorf Astoria, LXR, Conrad, Canopy, Signia, Curio Collection, DoubleTree, Embassy Suites, Hilton Garden Inn and Hampton.

Growth &amp; Development - Stories From Hilton

Growth &amp; Development

Property News

Property News at Hilton, Waldorf Astoria, LXR, Conrad, Canopy, Signia, Curio Collection, DoubleTree, Embassy Suites, Hilton Garden Inn and Hampton.

Property News - Stories From Hilton

Story

Story at Hilton, Waldorf Astoria, LXR, Conrad, Canopy, Signia, Curio Collection, DoubleTree, Embassy Suites, Hilton Garden Inn and Hampton.

All Story - Stories From Hilton

<a href="https://www.canopybyhilton.com/" target="_blank" rel="noopener"><span style="font-weight: 400">Canopy by Hilton</span></a> <span style="font-weight: 400">is a vibrant boutique lifestyle brand, providing guests a place in the neighborhood to relax and recharge with simple, guest-directed service, comfortable spaces, an energizing atmosphere, and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. The Canopy portfolio includes more than 35 open properties around the globe with 28 under development across 16 countries and territories. Experience a positive stay at Canopy by Hilton by booking at </span><a href="https://www.canopybyhilton.com/" target="_blank" rel="noopener"><span style="font-weight: 400">canopybyhilton.com</span></a><span style="font-weight: 400"> or through the industry-leading </span><a href="https://hiltonhonors3.hilton.com/rs/hilton-honors-mobile-app/" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors app</span></a><span style="font-weight: 400">. </span><a href="https://hiltonhonors3.hilton.com/en/index.html" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors</span></a><span style="font-weight: 400"> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Canopy by Hilton at </span><a href="https://stories.hilton.com/canopybyhilton"><span style="font-weight: 400">stories.hilton.com/canopybyhilton</span></a><span style="font-weight: 400">, and follow the brand on </span><a href="https://www.facebook.com/CanopybyHilton/" target="_blank" rel="noopener"><span style="font-weight: 400">Facebook</span></a><span style="font-weight: 400">, </span><a href="https://instagram.com/canopybyhilton" target="_blank" rel="noopener"><span style="font-weight: 400">Instagram</span></a><span style="font-weight: 400">, </span><a href="https://twitter.com/canopybyhilton" target="_blank" rel="noopener"><span style="font-weight: 400">Twitter</span></a><span style="font-weight: 400"> and </span><a href="https://www.pinterest.com/CanopybyHilton/" target="_blank" rel="noopener"><span style="font-weight: 400">Pinterest</span></a><span style="font-weight: 400">.</span>

Canopy by Hilton

The latest news and stories from Canopy by Hilton across the globe. Read press releases, get updates, discover the latest openings and download media assets.

Canopy by Hilton Latest News - Stories From Hilton

Spanning five continents with more than 40 properties,<b> </b><a href="https://www.hilton.com/en/conrad/">Conrad Hotels &amp; Resorts</a> has created a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. Experience an inspiring stay at Conrad Hotels &amp; Resorts by booking at <a href="https://www.hilton.com/en/conrad/">conradhotels.com</a> or through the industry-leading <a href="https://www.hilton.com/en/p/hilton-honors-mobile-app/">Hilton Honors app</a>. <a href="https://www.hilton.com/en/hilton-honors/">Hilton Honors</a> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels &amp; Resorts at <a href="https://stories.hilton.com/conradhotels.com">stories.hilton.com/conradhotels</a>, and follow the brand on <a href="https://www.facebook.com/ConradHotels/">Facebook</a>, <a href="https://www.instagram.com/conradhotels/">Instagram</a> and <a href="https://twitter.com/conradhotels">Twitter</a>.

Conrad Hotels & Resorts

The latest news and stories from Conrad Hotels &amp; Resorts across the globe. Read press releases, get updates, discover the latest openings and download media assets.

Conrad Hotels &amp; Resorts Latest News - Stories From Hilton

Conrad Hotels &amp; Resorts

<a href="https://www.hilton.com/en/curio/">Curio Collection by Hilton</a> is a global portfolio of more than 120 one-of-a-kind hotels and resorts handpicked for their distinct character. Curio Collection properties offer guests the ability to experience independent hotels, offering authentic, curated experiences through local offerings and elevated amenities, while providing the benefits of Hilton and its award-winning guest loyalty program <a href="https://www.hilton.com/en/hilton-honors/">Hilton Honors</a>. Experience Curio Collection by Hilton by booking at <a href="https://www.hilton.com/en/curio/">curiocollection.com</a> or through the industry-leading <a href="https://hiltonhonors3.hilton.com/rs/hilton-honors-mobile-app/">Hilton Honors app</a>. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at <a href="https://stories.hilton.com/curio">stories.hilton.com/curio</a>, and follow the brand on <a href="https://www.facebook.com/CurioCollection/">Facebook</a>, <a href="https://www.instagram.com/curiocollection/?hl=en">Instagram</a> and <a href="https://twitter.com/CurioCollection">Twitter</a>.

Curio Collection by Hilton

The latest news and stories from Curio Collection by Hilton across the globe. Read press releases, get updates, discover the latest openings and download media assets.

Curio Collection by Hilton Latest News - Stories From Hilton

<a href="https://doubletree3.hilton.com/en/index.html">DoubleTree by Hilton</a> is a fast-growing, global portfolio of more than 640 hotels with more than 145,800 rooms across 52 countries and territories. For more than 50 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its signature warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at <a href="https://doubletree3.hilton.com/en/index.html">doubletree.com</a> or through the industry-leading <a href="https://hiltonhonors3.hilton.com/rs/hilton-honors-mobile-app/">Hilton Honors app</a>. <a href="https://hiltonhonors3.hilton.com/en/index.html">Hilton Honors</a> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at <a href="https://stories.hilton.com/doubletree">stories.hilton.com/doubletree</a>, and follow the brand on <a href="https://www.facebook.com/doubletree">Facebook</a>, <a href="https://www.twitter.com/doubletree">Twitter</a> and <a href="https://www.instagram.com/doubletree">Instagram</a>.

DoubleTree by Hilton

The latest news and stories from DoubleTree by Hilton across the globe. Read press releases, get updates, discover the latest openings and download media assets.

DoubleTree by Hilton Latest News - Stories From Hilton

<a href="https://www.hilton.com/en/embassy/" target="_blank" rel="noopener"><span style="font-weight: 400">Embassy Suites by Hilton</span></a><span style="font-weight: 400">, one of Hilton’s 18 market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers both leisure and business travelers an approachable, best-in-class experience with two-room suites, free made-to-order breakfast, inviting open atriums, 24-hour fitness centers and a complimentary evening reception. Embassy Suites by Hilton offers more than 260 open hotels with 41 properties in development. Experience a positive stay at Embassy Suites by Hilton by booking at </span><a href="https://www.hilton.com/en/embassy/"><span style="font-weight: 400">embassysuites.com</span></a> <span style="font-weight: 400">or through the industry-leading </span><a href="https://www.hilton.com/en/p/hilton-honors-mobile-app/" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors app</span></a><span style="font-weight: 400">.</span> <a href="https://www.hilton.com/en/hilton-honors/" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors</span></a><span style="font-weight: 400"> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Embassy Suites by Hilton at </span><a href="https://stories.hilton.com/embassysuites"><span style="font-weight: 400">stories.hilton.com/embassysuites</span></a><span style="font-weight: 400">, and follow the brand on </span><a href="https://www.facebook.com/EmbassySuites/" target="_blank" rel="noopener"><span style="font-weight: 400">Facebook</span></a><span style="font-weight: 400">, </span><a href="https://twitter.com/EmbassySuites" target="_blank" rel="noopener"><span style="font-weight: 400">Twitter</span></a><span style="font-weight: 400"> and </span><a href="https://www.instagram.com/embassysuites/?hl=en" target="_blank" rel="noopener"><span style="font-weight: 400">Instagram</span></a><span style="font-weight: 400">.</span>

Embassy Suites by Hilton

The latest news and stories from Embassy Suites by Hilton across the globe. Read press releases, get updates, discover the latest openings and download media assets.

Embassy Suites by Hilton Latest News - Stories From Hilton

<span style="font-weight: 400">As the No. 1 ranked lodging franchise for the last 13 years by Entrepreneur</span><span style="font-weight: 400">®</span><span style="font-weight: 400">, </span><a href="https://www.hampton.com/" target="_blank" rel="noopener"><span style="font-weight: 400">Hampton by Hilton</span></a> <span style="font-weight: 400">—</span><span style="font-weight: 400"> including Hampton Inn by Hilton and Hampton Inn &amp; Suites by Hilton </span><span style="font-weight: 400">—</span><span style="font-weight: 400"> serves quality-driven and value-conscious travelers at more than 2,800 properties in 34 countries and territories around the globe. The brand continues to lead its segment by providing guests with high quality, thoughtfully designed accommodations and amenities, such as modern and spacious rooms, complimentary Wi-Fi and free hot breakfast. Hampton by Hilton is committed to delivering an exceptionally friendly and authentic service all backed by</span><span style="font-weight: 400"> the 100% Hampton Guarantee</span><span style="font-weight: 400">™️. Experience a positive stay at Hampton by Hilton by booking at </span><a href="https://www.hampton.com/" target="_blank" rel="noopener"><span style="font-weight: 400">hampton.com</span></a> <span style="font-weight: 400">or through the industry-leading </span><a href="https://hiltonhonors3.hilton.com/rs/hilton-honors-mobile-app/" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors app</span></a><span style="font-weight: 400">. </span><span style="font-weight: 400"> </span><a href="https://hiltonhonors3.hilton.com/en/index.html" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors</span></a><span style="font-weight: 400"> members who book directly through preferred Hilton channels have access to instant benefits.</span><span style="font-weight: 400"> Learn more about Hampton by Hilton at </span><a href="https://stories.hilton.com/hampton"><span style="font-weight: 400">stories.hilton.com/hampton</span></a><span style="font-weight: 400">, and follow the brand on </span><a href="https://www.facebook.com/hamptonbyhilton" target="_blank" rel="noopener"><span style="font-weight: 400">Facebook</span></a><span style="font-weight: 400">,</span> <a href="https://www.instagram.com/hamptonbyhilton/" target="_blank" rel="noopener"><span style="font-weight: 400">Instagram</span></a><span style="font-weight: 400"> and </span><a href="https://twitter.com/hamptonbyhilton" target="_blank" rel="noopener"><span style="font-weight: 400">Twitter</span></a><span style="font-weight: 400">.</span>

Homewood Suites by Hilton Stories

Q&A: Kevin Jacobs on 7,000 Hotels, Continued Growth, and More Milestones

Welcome Back to Travel: Enter This Travel Season with Nine Unforgettable Hotel Lobbies from Hilton

21 New Hilton Properties to Visit in 2021

22 Places to Go With Hilton in 2020