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Q&#038;A: Kevin Jacobs on 7,000 Hotels, Continued Growth, and More Milestones

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The Generation Game: Six Hilton Properties to Suit the Entire Family

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Here are just 22 of the amazing new Hilton properties that are set to welcome guests with warmth and hospitality in the new year. Credit: Hilton

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22 New Hilton Properties to Explore in 2022

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An unprecedented year is finally nearing its end, and people across the world are hopeful that 2021 will usher in a return to normalcy – not just in our daily routines but our travel plans. Credit: Hilton

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21 New Hilton Properties to Visit in 2021

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Over the last 100 years, Hilton has become synonymous with growth and development in travel destinations near and far. From the <a href="https://stories.hilton.com/hilton-history/hiltons-first-hilton">first-ever Hilton hotel</a> in Dallas in 1925 to the <a href="https://stories.hilton.com/hilton-history/expanding-beyond-the-continental-united-states">first Hilton located outside the continental United States</a> in San Juan in 1949 to recent openings ranging from the <a href="https://stories.hilton.com/releases/hilton-maldives-amingiri-resort-spa-opens">first flagship Hilton property in the Maldives</a> to the <a href="https://stories.hilton.com/releases/hampton-by-hilton-debuts-in-the-latvian-capital">first Hampton by Hilton in Latvia</a> to the <a href="https://stories.hilton.com/releases/conrad-los-angeles-opens-the-grand-la-downtown-luxury-hotel">first Conrad in Los Angeles</a>, the company has continued to blaze a trail of innovation with hospitality.

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Hilton will soon reach a new milestone with the opening of its 7,000<sup>th</sup> hotel worldwide, with another 2,700 hotels in development and a new hotel opening on average each day.

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<img class="wp-image-8751" style="width: 20px;" src="https://stories-editor.hilton.com/wp-content/uploads/2022/04/Screen-Shot-2022-04-24-at-7.38.38-PM.png" alt="" /> Hilton Maldives Amingiri Resort &amp; Spa

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As Hilton prepares to reach its latest global growth milestone, <em>Stories from Hilton</em> caught up with <a href="https://stories.hilton.com/bio/kevin-jacobs">Kevin Jacobs</a>, CFO and president, global development.

<strong>Why is the 7,000</strong><strong><sup>th</sup></strong><strong> hotel milestone significant?</strong>

Hilton was founded upon the premise that travel can make the world a better place. We believe the desire to travel, experience new cultures and connect with others is core to the human experience. As we continue to grow, so does our impact around the world. Reaching 7,000 hotels worldwide demonstrates the scale of destination options for our guests and the positive influence Hilton has had on the communities where we operate.

Kevin Jacobs

As we continue to grow, so does our impact around the world. Reaching 7,000 hotels worldwide demonstrates the scale of destination options for our guests and the positive influence Hilton has had on the communities where we operate.

Chief Financial Officer and President, Global Development, Hilton

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<strong>What impact did the pandemic have on development and did Hilton see any slowdown in signings?</strong>

At its onset in 2020, the pandemic did slow development. But as we have emerged from the challenges of the last couple of years, recovery in growth has been strong. Prior to the pandemic, our net unit growth was around 6% to 7% annually, and we have continued growth in recent years at above 5%, which is a testament to the strength and value of our brands, network, and business model. As we reported in our first-quarter earnings this year, we’re confident that we will return to that pre-pandemic growth rate over the next few years.&nbsp;

We continue to lead the industry in new development signings because owners and developers recognize the power of our growing network of properties across a range of award-winning brands. They also appreciate our continued investment in new technologies to enhance the stay experience, and, of course, the loyalty of our 133 million <a href="https://www.hilton.com/en/hilton-honors/" target="_blank" rel="noreferrer noopener">Hilton Honors members</a> who are always looking to travel.&nbsp;

<strong>Speaking of growth – Hilton has long touted its commitment to organic growth, building brands from scratch. Can you explain the benefit of this strategy over acquisitions?</strong>

We strive to be the top choice for owners and developers as they grow their portfolios. Our continued commitment to driving industry-leading premiums among the brands we have developed in-house allows us to meet ever-changing guest needs and gives us a competitive advantage.&nbsp;

Our teams are great at building brands. We are fortunate to have a diverse portfolio of hotel offerings that span the market across multiple segments and price points, and we have had great success growing organically. We view acquisitions through a financial and strategic lens, and we have not seen anything that makes sense for us.&nbsp;

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<strong>How do you decide where, when and what brand is most appropriate for a new hotel development?&nbsp;&nbsp;</strong>

There are many factors that go into where and when we open a hotel. We work closely with our partners to assess the market’s travel demand, competitive set, and community before we agree to put our flag on a property. Our goal is to serve our guests anywhere they want to be for any stay occasion. Whether our guests are staying at a <a href="https://stories.hilton.com/brands/tru-by-hilton">Tru by Hilton</a>, <a href="https://stories.hilton.com/brands/doubletree-by-hilton">DoubleTree by Hilton</a> or <a href="https://stories.hilton.com/brands/waldorf-astoria">Waldorf Astoria</a> property, we aim to deliver the stay experience that fits their preferences.&nbsp;

<strong>Which region(s) and brand(s) are seeing the biggest growth lately?</strong>

We’re growing everywhere, which is exciting. In the United States – where we’ve operated the longest – we continue to see growth opportunities, especially in secondary markets where we don’t yet have a presence. We have also introduced new brand offerings in the U.S. and around the world to meet changing traveler preferences. Newer brands like <a href="https://stories.hilton.com/apac/brands/motto-by-hilton">Motto by Hilton</a>, <a href="https://stories.hilton.com/apac/brands/canopy-by-hilton">Canopy by Hilton</a> and <a href="https://stories.hilton.com/apac/brands/tempo-by-hilton">Tempo by Hilton</a> are examples of lifestyle concepts that are gaining traction with owners and driving new growth in established markets.

Outside of the U.S., our growth remains strong, representing more than half of our total development pipeline. Asia Pacific represents a significant opportunity with its growing economy and rising middle class. Last quarter alone, we celebrated the 50<sup>th</sup> <a href="https://stories.hilton.com/releases/hilton-garden-inn-opens-50th-asia-pacific-site">Hilton Garden Inn in Asia Pacific</a> and opened our largest hotel in the region with the beautiful 1,080-room <a href="https://stories.hilton.com/apac/releases/largest-hilton-hotel-in-asia-pacific-debuts">Hilton Singapore Orchard</a>. With an increase in domestic demand and inbound international travel, the Middle East, Africa and South America also present opportunities to expand moving forward.&nbsp;

<strong>What are some of the hurdles – such as labor shortages or inflation – your development teams are facing?</strong>

It’s been widely discussed that construction of new hotels has been impacted by labor shortages and rising costs over the last couple of years, however we are seeing improvement in some of these areas. Additionally, signings are up year-over-year indicating continued interest in our brands. This robust increase gives us confidence that we’ll soon be back to pre-pandemic new hotel builds.

In addition to new development, we also benefit from conversions. We increased conversion signings 15% last quarter, representing nearly 20% of all our new hotel signings. The nice thing about our Collection brands – <a href="https://stories.hilton.com/apac/brands/lxr-hotels">LXR</a>, <a href="https://stories.hilton.com/apac/brands/curio-collection">Curio</a> and <a href="https://stories.hilton.com/apac/brands/tapestry-collection">Tapestry</a> - is that they’re great options for unique, independent properties that could benefit from joining the Hilton family and introducing themselves to our wide range of loyal guests.&nbsp;

<strong>What are you hearing from hotel owners in terms of new investments and developments as we emerge from the pandemic but remain in a challenging economic environment?</strong>

I speak with our owners regularly and they continue to monitor changes in the macro-environment, including interest rates, labor and supply chain challenges. However, they also recognize the opportunities to grow with Hilton, which is evidenced by our increasing signings and the strength of our pipeline. Alongside our owners and developers, we are running the business for the long term and are confident that we are well-positioned to continue driving value for all our stakeholders.

<strong>Time to get out your crystal ball. What’s the future of hospitality and development look like?</strong>

I think you’re going to see greater use of technology to enhance the stay experience and free up resources for our team members to do what we do best at Hilton: serve people with amazing hospitality and service. Tools like <a href="https://stories.hilton.com/apac/releases/hilton-debuts-industry-leading-tech-enhancements">Digital Key or Connected Room</a> are just two examples of how we’ve led the industry in this space. Hospitality has been around a long time, and travel is core to the human experience. We look forward to driving Hilton forward and celebrating many more development milestones in the years to come.

<strong>So, how long until we can talk about opening Hilton’s 10,000</strong><strong><sup>th</sup></strong><strong> hotel?</strong>

While we don’t provide guidance at that level on our development pipeline, we have been opening a hotel a day around the world for some time. At that pace, we could be talking about 10,000 hotels pretty soon! That’s great news for our owners and developers, but even more so for our guests who will continue to benefit from a wider range of places to stay and enjoy Hilton hospitality around the world.

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Kevin Jacobs, Hilton CFO & president, global development, discusses the opening of its 7,000th hotel worldwide.

Q&A: Hilton CFO on 7,000 Hotels, Continued Growth, and More Milestones

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Michael Geheren

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<p>Many travelers finally got back on the road this year, reuniting with loved ones, returning to favorite vacation spots, and even taking that long-dreamed-of bucket-list vacation.&nbsp;</p> <p>According to the <a href="https://wttc.org/News-Article/US-Travel-Tourism-Rebounds-in-2021-May-Surpass-Pre-Pandemic-Levels-in-2022" target="_blank" rel="noopener noreferrer">World Travel &amp; Tourism Council</a>, the travel surge that began in 2021 will continue in 2022, with travel in the U.S. sector estimated to grow by 28.4% in the new year. International travel is projected to rebound even higher — possibly as high as 228% — as international borders continue to reopen.&nbsp;</p> <p>Travelers, no doubt, are looking forward to making their vacation dreams a reality in the new year. Dozens of new Hilton properties are set to debut around the world in 2022, just in time to play host to vacation adventures of all kinds.</p> <p>Here are just 22 of the amazing new Hilton properties that are set to welcome guests with warmth and hospitality in the new year.</p> <h2 style="text-align: center;">Americas Openings</h2> <p>&nbsp;</p> <div class="row listicle"> <div class="col-md-7"> <h4>Canopy by Hilton Boston Downtown</h4> <p><a href="https://www.hilton.com/en/hotels/bostnpy-canopy-boston-downtown/" target="_blank" rel="noopener noreferrer">Canopy by Hilton Boston Downtown</a> will open in the heart of Boston’s historic Haymarket — America’s oldest outdoor market — in early 2022. Guests can enjoy scenic views of Boston’s Greenway and North End from their balconies and grab burgers at the hotel’s restaurant. The hotel is also within walking distance to the historic Freedom Trail, a must-do for many visitors.</p> <p><em>Opening in early 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Cano-Boston-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Canopy by Hilton Toronto Yorkville</h4> <p>Canopy by Hilton Toronto Yorkville will make its debut in the highly sought-after Yorkville neighborhood of Toronto, an area known for trendy shopping and elegant dining. The hotel, part of a mixed-use residential development, will offer 178 guest rooms, an indoor pool and a restaurant and café.&nbsp;</p> <p><em>Opening in fall 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Cano-Toronto-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Conrad Los Angeles</h4> <p><a href="/conrad/news/conrad-hotels-resorts-signs-conrad-los-angeles">Conrad Los Angeles</a>, part of Related Companies’ mixed-use development, <a href="https://www.thegrandla.com/" target="_blank" rel="noopener noreferrer">The Grand LA</a>, which is designed by famed architect Frank Gehry, will be a new addition to downtown Los Angeles, which is seeing one of the largest development booms in nearly a century. Located in the city’s cultural hub with access to some of the most prominent arts and entertainment venues in the city, the 28-story luxury hotel will offer spacious accommodations featuring a bold and contemporary design, a world-class spa, California-inspired culinary experiences, a rooftop terrace and private pool deck with views of downtown LA.</p> <p><em>Opening in spring 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/CNRD-ConradLosAng-grandAve-FPC.jpeg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Conrad Tulum&nbsp;Riviera Maya</h4> <p>Now open for reservations is <a href="https://www.hilton.com/en/hotels/cuncici-conrad-tulum/" target="_blank" rel="noopener noreferrer">Conrad Tulum Riviera Maya</a>. Nestled among verdant tropical vegetation and overlooking the Caribbean Sea's turquoise waters, the hotel will provide a secluded haven for travelers that are inspired by Tulum’s lush landscape and picturesque beaches. The hotel’s selection of accommodations range from contemporary and sophisticated master suites to governor and presidential suites. Guests can explore their palate at eleven world-class restaurants and bars that serve an array of cuisine options from Mediterranean and Asian to a special Chef’s Table dining experience. End the evening by unwinding in one of the hotel’s oceanfront pools.</p> <p><em>Opening in January 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Conrad-Tulum-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Embassy Suites by Hilton Aruba Resort</h4> <p><a href="https://www.hilton.com/en/hotels/auajmes-embassy-suites-aruba-resort/" target="_blank" rel="noopener noreferrer">Embassy Suites by Hilton Aruba Resort</a> will welcome guests to one of the top-rated beaches in the world — Eagle Beach. As the widest beach in Aruba and known for its pristine and soft white sands, Eagle Beach is the perfect location for taking in the stunning blue waters of the Caribbean or partaking in a variety of water sports. Guests can enjoy Embassy Suites by Hilton Aruba Resort’s spacious suites, multiple restaurants and bars, two pools (including one for kids), and close access to attractions, dining and entertainment.&nbsp;</p> <p><em>Expected to open in summer 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Embassy-Suites-Aruba-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Embassy Suites Nashville Downtown Convention Center</h4> <p><a href="https://www.hilton.com/en/hotels/bnadees-embassy-suites-nashville-downtown-convention-center/" target="_blank" rel="noopener noreferrer">Embassy Suites Nashville Downtown Convention Center</a> will open in the heart of downtown Nashville adjacent to Music City Center and next to Bridgestone Arena, making this all-suite hotel a perfect home base for those exploring downtown Nashville. Popular tourist stops like Fifth and Broadway, Nashville’s newest dining and shopping, Country Music Hall of Fame and Museum, Ryman Auditorium and Lower Broadway’s entertainment district are a short walk away. The State Capitol, Vanderbilt and Tennessee State Universities are a short drive away.</p> <p><em>The hotel is expected to open in spring 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Embassy-Suites-Downtown-Nashville-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Hilton Tulum All-Inclusive Resort</h4> <p>The 735-room oceanfront <a href="https://www.hilton.com/en/hotels/cunhihh-hilton-tulum-all-inclusive-resort/" target="_blank" rel="noopener noreferrer">Hilton Tulum All-Inclusive Resort</a> will introduce travelers to an upscale all-inclusive vacation experience. The resort will offer nine pools, 13 restaurants and bars, a luxury spa, a private beach and more. The hotel is also located less than 25 miles from underwater caves, amusement parks, and the Tulum city center.</p> <p><em>Opening in mid-2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Hilton-Tulum-All-Inclusive-FPC.jpeg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Hotel Marcel New Haven, Tapestry Collection by Hilton</h4> <p>Talk about going green. <a href="https://www.hilton.com/en/hotels/hvnsdup-hotel-marcel-new-haven/" target="_blank" rel="noopener noreferrer">Hotel Marcel New Haven, Tapestry Collection by Hilton</a> will open in 2022 as the country’s first Passive-House certified hotel and first net-zero energy hotel. The hotel will generate 100% of its own electricity, powering its 165 guest rooms and suites, an American restaurant and bar, solar parking canopies and more.</p> <p><em>The hotel is expected to open in early 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/TAPE-Marcel-FPC.jpeg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Tru by Hilton/Home2 Suites by Hilton Minneapolis Downtown</h4> <p>This reimagined <a href="/">dual-brand property</a> connects to the Skyway and is just three blocks from Minneapolis’ riverfront parks. For the sports aficionado, Vikings and Twins games are both within a mile.&nbsp;</p> <p><em>Expected to open spring 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Tru-H2-Minneapolis-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Waldorf Astoria Cancun</h4> <p>Set on 100 acres of secluded coastline, this new 173-rooms and suite luxury resort will deliver a truly unforgettable experience for guests. Expect breathtaking ocean views, plunge pools, private balconies, upscale amenities and more.&nbsp;</p> <p><em>Opening in fall 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/WA-Cancun-FPC.jpg" alt="" width="560" height="373" /></div> </div> <h2 style="text-align: center;">Asia-Pacific (APAC) Openings</h2> <p>&nbsp;</p> <div class="row listicle"> <div class="col-md-7"> <h4>Conrad Shanghai</h4> <p>Conrad Shanghai will open as Hilton’s largest Conrad hotel in the Asia Pacific region. Located in People’s Square in the heart of Shanghai, the hotel offers quick access to museums and historical sites during the day and lively nightclubs after dark.</p> <p><em>Opening in early 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Conrad-Shanghai-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Hilton Hiroshima</h4> <p>Catering to both business and leisure guests, Hilton Hiroshima will feature 420 rooms, four restaurants, a fitness center and spa, an indoor swimming pool, a chapel, and more. Located in the central business district of Hiroshima City, the hotel is within short driving distance to Peace Memorial Park, Hiroshima Castle, and other historic highlights.</p> <p><em>The hotel will open in autumn 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Hilton-Hiroshima-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Hilton Maldives Amingiri</h4> <p>Hilton Maldives Amingiri Resort &amp; Spa represents the debut of Hilton’s flagship brand, Hilton Hotels &amp; Resorts, in the Maldives. Located on Amingiri Island in the Male Atoll, this hotel will offer 109 beach and water villas — each with their own private pool. Large parties can book the hotel’s exclusive six-bedroom villa for celebrations and reunions. All guests can explore the culinary offerings of the hotel’s six restaurants and bars — including an adults-only champagne and gin bar, rooftop “teens-only” zone and more. There’s also a Kids’ Club.</p> <p><em>The hotel is set to open in early 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Hilton-Maldives-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Hilton Singapore Orchard</h4> <p>After a major refurbishment, the 1,080-room <a href="https://www.hilton.com/en/hotels/sinorhi-hilton-singapore-orchard/" target="_blank" rel="noopener noreferrer">Hilton Singapore Orchard</a> will open in March 2022 in the heart of Singapore’s most famous retail district, as the largest Hilton hotel in Asia Pacific. Already open for reservations, the flagship-branded landmark hotel will showcase botanically-inspired modern rooms and suites, and five curated world-class dining experiences — including the internationally acclaimed Osteria Mozza by Nancy Silverton, award-winning Chatterbox, and two Michelin-starred Shisen Hanten. The hotel is also one of the largest event venues in the city with 16 versatile spaces and two pillar-less ballrooms, making it an ideal destination for business travelers. Guests also enjoy direct access to a four-story shopping gallery.</p> <p><em>Opening in March 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Hilton-Singapore-FPC.jpg" alt="" width="560" height="373" /></div> </div> <h2 style="text-align: center;">Europe, Middle East &amp; Africa (EMEA) Openings</h2> <p>&nbsp;</p> <div class="row listicle"> <div class="col-md-7"> <h4>Conrad Chia Laguna Sardinia</h4> <p><a href="https://www.hilton.com/en/hotels/olbclci-conrad-chia-laguna-sardinia/" target="_blank" rel="noopener noreferrer">Conrad Chia Laguna Sardinia</a> will have 107 guest rooms, each with their own private garden or terrace and views of the Chia lagoon. Guests have three terrific dining options, La Terrazza, Sa Mesa and Bar Bollicine. The hotel’s Conrad Spa will also offer six treatment rooms, a spa bar, a yoga studio and a state-of-the-art gym.</p> <p><em>The hotel will open in spring 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Conrad-Chia-Laguna-Sardinia-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Conrad Rabat Arzana</h4> <p>Featuring 120 spacious guest rooms, Hilton’s first luxury hotel in Morocco will offer spectacular ocean views. Guests will be able to experience breathtaking surroundings while enjoying locally inspired food and beverage at two hotel restaurants. Conrad Rabat Arzana will also offer a full spa and salon.</p> <p><em>The hotel will open in autumn 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Conrad-Rabat-Arzana-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Hampton by Hilton Doha Old Town</h4> <p>Situated in the Old Salata district, Hampton by Hilton Doha Old Town will feature 221 modern guest rooms, an all-day dining restaurant, juice bar, 24/7 snack bar, work zone and fitness centre. It will be conveniently located close to Doha attractions such as the corniche, the Museum of Islamic Art, the National Museum of Qatar and the famous Souk Waqif. It will also be in close proximity to the banking district and the Emiri Diwan Palace, and just 12 kilometres from Hamad International Airport.</p> <p><em>The hotel is set to open in winter 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Hamp-Doha-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Hilton Dubai Palm Jumeirah</h4> <p><a href="https://www.hilton.com/en/hotels/dxbpjhi-hilton-dubai-palm-jumeirah/" target="_blank" rel="noopener noreferrer">Hilton Dubai Palm Jumeirah</a> will boast a range of restaurants and bars as well as a spacious eforea spa. With excellent facilities and amenities, a beachfront location and friendly service, Hilton Dubai Palm Jumeirah promises to become a destination of choice for travelers.</p> <p><em>The hotel is set to open in spring 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Hilton-Dubai-Palm-Jumeirah-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Lost Property St. Paul's London, Curio Collection by Hilton</h4> <p>Lost Property St Paul’s London, Curio Collection by Hilton, will open this spring to offer stunning views of St. Paul’s Cathedral and other London landmarks. Guests can dine at the hotel’s restaurant and enjoy close access to some of London’s most visited tourist attractions.&nbsp;</p> <p><em>The hotel is set to open in spring 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Curio-Lost-Property-St-Pauls-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Motto by Hilton Rotterdam Blaak</h4> <p>Motto by Hilton Rotterdam Blaak will provide convenient access to some of Rotterdam’s top attractions, including the Museum Boijmans Van Beuningen, Old Harbour, Maritime Museum Rotterdam and Cube Houses. It’s also just a few minutes’ walk from Rotterdam’s must-see Markthal, where visitors can shop and explore indoor food stalls and restaurants.</p> <p><em>The hotel is set to open in summer 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Motto-Rotterdam-FPC.jpeg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Sea Breeze Santorini Beach Resort, Curio Collection by Hilton</h4> <p>Sea Breeze Santorini Beach Resort, Curio Collection by Hilton will be Hilton’s first location on the glamorous Greek island of Santorini. The 37-room hotel draws inspiration from Santorini’s iconic blue and whitewashed architecture and incorporates the island’s rugged natural beauty with stone walls and organic wooden textures. Each room will boast private terraces and a hot tub or pool.&nbsp;Guests can choose from two restaurants and two bars for a relaxed bite to eat or cocktail, with two of the outlets being located on the resort’s private beach. With two pools, a spa, fitness facilities and loungers by the beach, guests can alternate between working up a sweat, getting pampered, soaking up the sun, and cooling off in the water.</p> <p><em>The hotel is set to open in spring 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/Curio-Sea-Breeze-Santorini-Beach-Resort-FPC.jpeg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <h4>Waldorf Astoria Kuwait</h4> <p>The 200 luxury guest rooms at the new <a href="https://www.hilton.com/en/hotels/kwiwawa-waldorf-astoria-kuwait/" target="_blank" rel="noopener noreferrer">Waldorf Astoria Kuwait</a> will be just feet away from world-class shopping and dining, thanks to its location in Avenues Mall — a destination with more than 1,100 shops and a movie theater. The hotel will also be home to the award-winning Japanese restaurant concept ROKA and will feature an exclusive Club Lounge as well as an awe-inspiring 13,560 sq ft Waldorf Spa. Kuwait City Center, historical and cultural sites, and the Grand Mosque of Kuwait are just a short 15-minute drive away.</p> <p><em>The hotel is set to open in spring 2022.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/12/WA-Kuwait-FPC.jpg" alt="" width="560" height="373" /></div> </div> <p style="text-align: center;"><a class="btn-lg-with-arrow" href="https://stories-editor.hilton.com/wp-content/uploads/2021/12/22-Hotels.zip">Download Photos Here</a></p> 

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According to the World Travel & Tourism Council, the travel surge that began in 2021 will continue in 2022, with travel in the U.S. sector estimated to grow by 28.4% in 2022.

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<p>As a result of the extended time apart, new global research from Hilton reveals that extra-large trips are set to boom as travellers embark on an era of multi-generational holidays.</p> <p>Keen to make up for lost time, the whole family, including grandparents, aunts, uncles and cousins will jet off and check-in, seeking to combine re-unions with travel experiences.</p> <p>Whether it&rsquo;s building sandcastles with the grandchildren, cousins playing at a theme park, or friends relaxing together, there is no shortage of options with a multi-generational getaway. Here are just six Hilton properties ready and waiting to welcome the extended family for extended fun.</p> <div class="row listicle"> <div class="col-md-7"> <p><strong>UK: <a href="https://www.hilton.com/en/hotels/stncaqq-the-fellows-house-cambridge/" target="_blank" rel="noopener noreferrer">Fellows House Cambridge, Curio Collection by Hilton</a></strong></p> <p>With 131-rooms and apartments designed for short and longer stays, this newly-opened hotel features room types named after notable Cambridge fellows such as Kipling, Newton and Attenborough. Families can comfortably stay in a one or two-bedroom apartment or an interconnecting room, all with fully equipped kitchens and lounge areas, ideal for extended family stays in the city famous for punting and poetry.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/09/Curio-Fellows-House-Cambridge-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong>Mexico: <a href="https://www.hilton.com/en/hotels/cunqrhh-hilton-cancun/" target="_blank" rel="noopener noreferrer">Hilton Cancun, an All-Inclusive Resort</a></strong></p> <p><em>Opening November 2021</em>.<br /> Families looking to host their reunion on a pristine white-sand beach, should consider Hilton Cancun, an All-Inclusive Resort. The secluded resort &ndash; set apart from Cancun&rsquo;s main tourist hub - is nestled behind a mangrove preserve and situated on 100 acres of the Mayan coastline. When grandparents are done spending sunny afternoons in the infinity pool with the little ones or checking out the resort&rsquo;s 12 on-site dining experiences, Hilton Cancun helps guests to organize their experiences to the local adventures, from tropical zip-lining to local cenotes tours. The impressive line-up of bars and eateries, ranging from a sushi counter to an all-you-can-eat ice cream parlour and churro shop and the all-inclusive drinks and cocktails program makes splitting the bill stress-free for bigger groups.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/09/Hilton-Cancun-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong>USA: <a href="https://www.hilton.com/en/hotels/nycdlua-motto-new-york-city-chelsea/" target="_blank" rel="noopener noreferrer">Motto by Hilton New York City Chelsea</a></strong></p> <p>With some of the world&rsquo;s best sights, attractions, and pizzerias, it&rsquo;s easy for parents and grandparents to share a slice of New York City with their kids. Located at the centre of the city&rsquo;s arts world, the soon-to-open Motto by Hilton New York Chelsea&nbsp;offers an authentic neighbourhood experience for extended families looking for a central location away from Manhattan&rsquo;s famed tourist traps. Fashionable shops and favourite eateries, including Chelsea Market, attract visitors of all ages to the area, along with nearby landmarks like the elevated High Line park. The hotel&rsquo;s efficient and travel-sized guest room design with connecting rooms gives groups the ability to book up to three unique connecting room configurations, creating the ideal accommodation for an XL-holiday.&nbsp;<em>Opening November 2021.</em></p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/09/Motto-New-York-City-Chelsea-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong>Croatia: <a href="https://www.hilton.com/en/hotels/rjkochi-hilton-rijeka-costabella-beach-resort-and-spa/" target="_blank" rel="noopener noreferrer">Hilton Rijeka Costabella Beach Resort &amp; Spa&nbsp;</a></strong></p> <p>Hilton&rsquo;s latest world-class European leisure resort is located between the charming town of Opatija and the vibrant city of Rijeka, surrounded by soaring mountains and cobalt-blue waters. Featuring 132 rooms and 62 family-friendly villas and suites, the hotel enjoys one of Croatia&rsquo;s best beachfront locations with 200 meters of private beach with mooring spots. The hotel has two outdoor swimming pools, tennis courts and a kids club with activities suitable for children of all ages. Parents can indulge in the ultimate world of wellness, with 3,700 square metres of spa facilities or sample the unique flavours of Croatia at one of the hotel&rsquo;s six restaurants and bars, including Michelin-starred, Nebo restaurant.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/09/Hilton-Rijeka-Costabella-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong>UAE: <a href="https://www.hilton.com/en/hotels/auhyihi-hilton-abu-dhabi-yas-island/" target="_blank" rel="noopener noreferrer">Hilton Abu Dhabi Yas Island</a></strong></p> <p>Thrill-seeking families should check-in to Hilton Abu Dhabi Yas Island, a brand-new addition to the city&rsquo;s stylish hotel scene this year. All guests receive complimentary access to Ferrari World, Warner Bros World<sup>&trade;</sup> Abu Dhabi and Yas Waterworld, perfect for holidaymakers wanting to combine a beach break with world-class entertainment and attractions in the sun-kissed Arabian gulf. The hotel boasts a lively Beach Club for the adults, a cutting-edge fitness centre for those keen to keep in shape, while the little ones can enjoy the tree-lined swimming pool, kids club and playground.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/09/Hilton-Abu-Dhabi-Yas-Island-FPC.jpg" alt="" width="560" height="373" /></div> </div> <div class="row listicle"> <div class="col-md-7"> <p><strong>Portugal: <a href="https://www.conradalgarve.com/" target="_blank" rel="noopener noreferrer">Conrad Algarve</a></strong></p> <p>Few resorts are so well set up for multi-generational groups as Conrad Algarve, where Grandad can play a round of golf on the championship courses of nearby Quinta do Lago, while the children enjoy a game of tennis or soak up the sun at the hotel pool. Located a short distance from some of Portugal&rsquo;s most pristine beaches, the hotel offers private balconies in every room with views of the rolling Algarve countryside. Tired parents can take their spa experience up a level, with a signature Fire &amp; Ice treatment, while family wine enthusiasts should head to the nearby Quinta dos Vales vineyard where they can bottle their own blend, during a four-hour Winemaker Experience.</p> </div> <div class="col-md-5"><img src="https://stories-editor.hilton.com/wp-content/uploads/2021/09/Conrad-Algarve-FPC.jpg" alt="" width="650" /></div> </div> <p style="text-align: center;"><a class="btn-lg-with-arrow" href="https://stories-editor.hilton.com/wp-content/uploads/2021/09/Six-Hotels.zip">Download Photos Here</a></p> 

As a result of extended time apart, new global research from Hilton, reveals that extra-large trips will boom as travellers embark on an era of multi-generational holidays.

Generation Game: Six Hilton Sites For All Ages

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As travelers plan for trips they missed amid the pandemic, Hilton has suggestions for 21 amazing travel destinations and places to stay in 2021.

Try These New Hilton Properties in 2021

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Brand Bar - motto - Stories From Hilton - APAC

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<a href="https://www.hilton.com/en/motto/" target="_blank" rel="noopener"><span style="font-weight: 400">Motto by Hilton</span></a><span style="font-weight: 400"> is an urban, lifestyle hotel brand designed to help guests live like a local in prime locations globally. Motto by Hilton caters to travelers looking for one-of-a-kind experiences by bringing together the best elements of a lifestyle hotel – centrally located urban locations, modern design, the best of the neighborhood food and beverage, and a local vibe. Motto by Hilton delivers a flexible and innovative hospitality experience through elements like first-of-its-kind connecting rooms for group travel, vibrant communal spaces with access to check-in, and a coffee house and bar for work and social use by guests and locals alike. Check out Motto by Hilton in Washington D.C., Philadelphia and New York City by booking at </span><a href="https://www.hilton.com/en/motto/" target="_blank" rel="noopener"><span style="font-weight: 400">mottobyhilton.com</span></a> <span style="font-weight: 400">or through the industry-leading </span><a href="https://hiltonhonors3.hilton.com/rs/hilton-honors-mobile-app/" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors app</span></a><span style="font-weight: 400">.</span><span style="font-weight: 400"> Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Motto by Hilton and its 20 additional properties under development at </span><a href="https://stories.hilton.com/motto"><span style="font-weight: 400">stories.hilton.com/motto</span></a><span style="font-weight: 400">,</span><span style="font-weight: 400"> and follow the brand on </span><a href="https://www.facebook.com/mottobyhilton/" target="_blank" rel="noopener"><span style="font-weight: 400">Facebook</span></a><span style="font-weight: 400"> and </span><a href="https://www.instagram.com/mottobyhilton/" target="_blank" rel="noopener"><span style="font-weight: 400">Instagram</span></a>.

<strong>MCLEAN, Va. – </strong><a href="https://www.hilton.com/en/" target="_blank" rel="noreferrer noopener">Hilton</a> is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.

<a href="https://www.youtube.com/playlist?list=PLLV950EiSCvNryJ0sEhCqOeUudJNO5rIy" target="_blank" rel="noreferrer noopener">”Hilton. For the Stay</a>” places the hotel front and center, elevating the role and importance of the stay at a time when lodging advertising is a sea of sameness, featuring overused destinations, cliché walks on the beach and generic descriptions of travel.&nbsp;

Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, boldly poking fun at what can go wrong when booking or on a trip. The campaign also features the multi-faceted businesswoman and philanthropist Paris Hilton, who grew up living in and staying in numerous Hilton hotels across the world, which gave her a unique exposure to the hotel business early on. Her role in the campaign is inspired in part by the legacy of her family, whose belief in the power of travel and the hotel stay to connect people and cultures continues to motivate Hilton team members around the world today.

In addition to Paris, renowned actor Catherine O’Hara lends her voice to the campaign, with TV commercials first airing in the U.S. on July 25 and audio rolling out shortly thereafter.&nbsp;

“Today, as we make company history with Hilton’s first brand platform, we’re reminding guests that at the heart of a great trip is a great stay and that it’s just different when that stay is with Hilton,” said Mark Weinstein, chief marketing officer, Hilton.<strong> </strong>“As we enter this next era of travel, it has never been more important to consider where you stay – and Hilton is uniquely committed to making sure your stay is everything you need it to be.”

Hilton and TBWAChiatDay New York, Hilton’s agency since 2017, used TBWA’s Disruption methodology to architect the bold new vision, born from the insight the hospitality industry has become almost entirely focused on the destination, not the stay itself. Consumer research uncovered “the Stay,” and being cared for, are the crucial elements that can make or break any trip. So, Hilton is doubling down on its new brand platform to prove to its guests that truly, “it matters where you stay.” The platform will permeate nearly every consumer touchpoint, from broad-reaching consumer advertising through the travel planning process and the guests’ stay with Hilton, as well as post-stay.&nbsp;&nbsp;

“With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay,” said Weinstein. “The idea of the Stay was incredibly natural to Hilton, and yet no one else was talking about it. As others tout the generic virtues of travel, minimize the role of the hotel and the hotel team members, and romanticize the destination, through our platform and the campaign it inspires, we’re reminding travelers that ‘It Matters Where You Stay’ and boldly affirming ‘Hilton. For the Stay.’”

<strong>“IT MATTERS WHERE YOU STAY” CAMPAIGN</strong>

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The advertising creative has a fun, relatable tone in which Hilton breaks from the formulaic approach seen across the industry, highlighting the benefits Hilton offers to make guests feel cared for – from amazing service and pet-friendly travel to the choices available in the Hilton Honors app to skip the front desk and personalize your stay, to Confirmed Connecting Rooms by Hilton and more.&nbsp;

In one of the featured TV spots, “Haunted,” the brand pokes fun at what can go wrong when booking a vacation rental – depicting a family showing up to a hilariously creepy property that wasn’t exactly as advertised.

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“Confirmed Together” zeroes in on a unique Hilton feature that addresses a very real pain point of family travel, the importance of securing connected rooms at the time of booking.

And in “Extra Storage,” Paris Hilton has an innovative solution for her extra luggage.

The campaign includes television, audio, social media, print, and out of home, spanning 13 commercials and bespoke social executions. It will launch first in the U.S. followed closely by the U.K. and select Asia-Pacific and Middle East markets. Hilton tapped a world-class creative team to bring this global campaign to life, including A-list commercial director Matt Aselton of Arts &amp; Sciences.&nbsp;

To extend the brand platform, Hilton will lean into social media, experiential and influencers. Across Facebook, Instagram, TikTok and Twitter, Hilton will engage in an already robust conversation around travel and trip disasters by helping travelers have a better stay – whether planning for a future trip or helping rescue a trip that has gone off the rails. Hilton has also partnered with familiar voices on social media to bring “Hilton. For the Stay” to life.&nbsp;

“In developing the campaign, we were inspired by showing the realness of travel; the tensions, the hardships, the too-high expectations. It goes against convention in the hospitality category and it’s an exciting space for the brand to own,” said Amy Ferguson, chief creative officer, TBWAChiatDay New York.

For more than 100 years, Hilton has been a pioneer in the hospitality industry, and that has never been more evident than the past two years. “Hilton. For the Stay” encompasses the brand’s world-class hospitality; from innovations such as <a href="https://stories.hilton.com/releases/hilton-debuts-industry-leading-tech-enhancements">Digital Key Share, Confirmed Connecting Rooms, early confirmation of upgraded rooms for Hilton Honors members </a>&nbsp;and through thoughtful service, proving out that it matters where you stay.

More information on “Hilton. For the Stay” and “It Matters Where You Stay” is available at <strong><a href="https://stories.hilton.com/forthestay">Stories.Hilton.com/ForTheStay</a>.</strong> To start planning for future stays and earn exclusive perks, visit <a href="https://www.hilton.com/en/" target="_blank" rel="noreferrer noopener">Hilton.com</a> and sign up for Hilton Honors – it’s free and easy to join.&nbsp;

Director, Global Consumer Communications

Media Contact

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Paris Hilton with dog at hilton hotel extra storage for the stay

For The Stay - Extra Storage Paris Hilton - Stories From Hilton - APAC

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Hilton shakes up hotel advertising with its first global brand platform “Hilton. For the Stay" featuring Paris Hilton and Catherine O'Hara.

“Hilton. For the Stay” Debuts, Putting the Hotels Back into Hotel Marketing

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Hilton Introduces First Global Brand Platform “Hilton. For the Stay” Putting the Hotels Back into Hotel Marketing

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<a href="https://stories.hilton.com/trends-report-media">&gt;&gt; Trends Survey Media Kit</a>

Survey Spotlights Increased Travel Demand, Reaffirms Need to Unplug, Recharge and Reconnect

MCLEAN, Va. - With Memorial Day, the unofficial start of summer, just a month away, one reality is clear: Americans are desperate for a vacation and are feeling the effects. According to a recent Hilton survey of U.S. travelers*, more than three in four (76%) respondents experience negative feelings when they go too long without a vacation, with burnout (41%) and boredom (36%) being among the top emotions.

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Beyond spotlighting the undesirable impacts of missing vacation, the survey also revealed the reason for the demand. Though respondents report needing a break, more than half (51%) of Americans feel guilty for taking that time off, even as 41% report that relaxation begins as soon as they turn on their “out of office” email response.&nbsp;

Matt Schuyler

"This summer, a record number of people are predicted to emerge from their pandemic bubbles and take much-needed breaks from their everyday lives to recharge, relax and experience the world around them once again."

Chief Brand Officer, Hilton

“Inspired by our 2022 trends report, we conducted a new survey to further illustrate how the events of the last two years have affected traveler preferences and passions," said Matt Schuyler, chief brand officer, Hilton. "We have gained a deeper understanding of what people will be craving this summer travel season – from more time with their four-legged friends to more everything beachfront – and are confident that our 18 award-winning brands are well-positioned to deliver on these new guest preferences.”

The survey, conducted by Wakefield Research, uncovered four key themes:&nbsp;

<strong>Pets will be this summer’s favored travel companions</strong>

Hilton’s <a href="https://stories.hilton.com/trends" target="_blank" rel="noreferrer noopener">global trends report&nbsp;showcased</a>&nbsp;that there is a new, important traveler to consider post-pandemic: the family pet. More than half of survey respondents who are pet owners (55%) are planning to travel with their pets this summer. In fact, 58% would prefer to travel with their pet rather than a friend or family member.&nbsp;

To meet this growing demand, as of April 1, 2022, Hilton now offers more than 5,000 pet-friendly hotels globally across its portfolio, including seven pet-friendly brands in the U.S. and Canada - Canopy by Hilton, Embassy Suites by Hilton, Hilton Garden Inn,&nbsp;Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton.

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<strong>Holistic wellness will be at the forefront of travelers’ minds</strong>

An overwhelming 98% of survey respondents acknowledged they prioritize wellness activities while on vacation. Today, travelers are focusing on their overall well-being and will be looking for experiences beyond access to the spa and gym that focus on connecting the mind, body and spirit – and wellness priorities vary from traveler to traveler. For example, Americans feel mentally refreshed on vacation when they get a feel for the local culture (41%) or turn their phone off and unplug (33%). Women, in particular, are likely to prioritize reconnecting with family and friends (46%), while men are likely to prioritize healthy eating (34%).&nbsp;

Hilton recognizes the importance of holistic wellness as part of the overall guest experience, from check-in to check-out. Hotels&nbsp;are incorporating design elements and introducing amenities that are scientifically designed to create feelings of warmth and relaxation as well as renewed energy and focus – from the floor-to-ceiling windows in meeting and banquet spaces in locations like&nbsp;<a href="https://www.rwlasvegas.com/" target="_blank" rel="noreferrer noopener">Resorts World Las Vegas</a>&nbsp;to wellness-minded amenities, like teas that prevent elevation sickness at&nbsp;<a href="https://www.hilton.com/en/hotels/bogcchh-hilton-bogota-corferias/" target="_blank" rel="noreferrer noopener">Hilton Bogota&nbsp;Corferias</a>.&nbsp;

<strong>Combating burnout, Americans are rethinking their 9-to-5</strong>

While they may be focusing more on wellness, American workers are still not taking time to unplug and recharge from work. More than a quarter (28%) of employed Americans disclosed that, since 2019, they have failed to use all their paid vacation days, with 51% of those respondents admitting it’s because they feel guilty about taking time off.&nbsp;

With the shift from work-life balance to “work from anywhere,” many have goals to integrate fun into their workday. With workers taking advantage of flexible office time or shortened summer Fridays, 40% of respondents will consider their summer a success if they spend a workday in a beach chair instead of an office chair.

<p>.Younger generations are more likely to embrace ‘Bleisure’ travel, with <strong>Gen Z </strong>and <strong>Millennials </strong>much more likely to consider joining a work call in a swimsuit than Boomers.</p>

‘Bleisure’ travel

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Hilton is adapting to this new reality of work-life by offering portfolio-wide booking options that integrate both business and leisure, like&nbsp;<a href="https://www.workspacesbyhilton.com/" target="_blank" rel="noreferrer noopener">WorkSpaces by Hilton</a>, a work-from-hotel solution for both corporate customers and individuals seeking office space to increase efficiency in their workday. Hotels are answering this need with creative, on-property experiences and packages, such as Wi-Fi blocking jackets to help travelers fully unplug at&nbsp;<a href="https://www.hilton.com/en/hotels/avlcuqq-the-foundry-hotel-asheville/" target="_blank" rel="noreferrer noopener">The Foundry Hotel Asheville, Curio Collection by Hilton</a>&nbsp;in Asheville, N.C., or the “<a href="https://www.conradpuntademita.com/offers/" target="_blank" rel="noreferrer noopener">Stay Longer and Work from Paradise</a>” package at&nbsp;<a href="https://www.conradpuntademita.com/" target="_blank" rel="noreferrer noopener">Conrad Punta de Mita in Mexico</a>.&nbsp;

<strong>The refreshed definition of “Relaxation” is simply “Resorting”</strong>

This summer, people are looking to relax and reconnect with loved ones but want to avoid the hassle of complicated travel planning. According to the survey, 85% of people agree that booking at an all-inclusive resort is the best way to reduce the stress of planning, and more than one third (37%) of respondents feel mentally refreshed on vacation when they don’t have to worry about leaving the resort during their stay.

Whether it’s enjoying a host of outdoor activities at&nbsp;<a href="https://www.hilton.com/en/hotels/iahwrqq-the-woodlands-resort/" target="_blank" rel="noreferrer noopener">The Woodlands Resort Curio Collection by Hilton in Texas</a>, savoring a coastal European escape at&nbsp;<a href="https://www.hilton.com/en/hotels/rjkochi-hilton-rijeka-costabella-beach-resort-and-spa/" target="_blank" rel="noreferrer noopener">Hilton Rijeka Costabella Beach Resort &amp; Spa</a>&nbsp;or kicking back at overwater bungalows at&nbsp;<a href="https://www.hilton.com/en/hotels/noudidi-doubletree-noumea-ilot-maitre-resort/" target="_blank" rel="noreferrer noopener">DoubleTree Noumea Ilot Maitre Resort</a>, Hilton offers a range of resorts around the world for travelers looking to indulge.&nbsp;

When it comes to&nbsp;<a href="https://stories.hilton.com/uploads/2022/04/Hilton-All-Inclusive-Fact-Sheet.pdf" target="_blank" rel="noreferrer noopener">all-inclusive</a>&nbsp;vacations, Hilton is redefining the experience with new world-class resorts. These include the recently-opened&nbsp;<a href="https://www.hilton.com/en/hotels/cunqrhh-hilton-cancun/" target="_blank" rel="noreferrer noopener">Hilton Cancun, an All-Inclusive Resort</a>, which blends Mexican heritage and modern sophistication, and the upcoming opening of&nbsp;<a href="https://www.hilton.com/en/hotels/cunhihh-hilton-tulum-riviera-maya-all-inclusive-resort/" target="_blank" rel="noreferrer noopener">Hilton Tulum Riviera Maya All-Inclusive Resort</a>, an eco-chic getaway nestled in a secluded bay overlooking white sands and blue waters.

For more information on the new survey findings and for a complete view of the “<a href="https://stories.hilton.com/trends" target="_blank" rel="noreferrer noopener">The 2022 Traveler: Emerging Trends and the Redefined Traveler, a Report from Hilton</a>,” visit&nbsp;<a href="http://stories.hilton.com/trends">stories.hilton.com/trends</a>. To start planning summer getaways and earn exclusive perks, visit&nbsp;<a href="https://www.hilton.com/en/" target="_blank" rel="noreferrer noopener">Hilton.com</a>&nbsp;and enroll in Hilton Honors for free.&nbsp;

core/file

<em>The Hilton Survey was conducted by Wakefield Research (<a href="https://www.wakefieldresearch.com/" target="_blank" rel="noreferrer noopener">www.wakefieldresearch.com</a>) among 1,000 Nationally Representative US Adults Ages 18+, between March 11th and March 16th, 2022, using an email invitation and an online survey. The data was weighted to ensure an accurate representation of US adults ages 18+.</em>

Director, Global Enterprise Communications

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Hilton-Summer-Trends-Survey-Fact-Sheet - Stories From Hilton - APAC

Trends Report Summer Press Release - Stories From Hilton - APAC

Americans are desperate for a vacation and are feeling the effects. Hilton report reaffirms need to unplug, recharge and reconnect.

Hilton Survey Highlights 2022 Summer Travel Trends - Stories From Hilton

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Beach-Bound Countdown: Hilton Survey Highlights 2022 Summer Travel Trends

<p>MCLEAN, Va. - Well-positioned to emerge from the pandemic stronger than ever, Hilton delivered a record year of development achievements. Already one of the world’s largest hotel companies, <a href="http://www.hiltonworldwide.com" target="_blank" rel="noopener noreferrer">Hilton</a> opened 414 properties, adding more than 67,100 rooms to its system, further emphasizing the scale, presence and leading brands of the company’s global portfolio. </p> <p>“After a year of recovery and growth, it has been incredible to witness the resiliency of the travel industry and our team’s ability to embrace change while serving more guests in more hotels around the world,” said Chris Nassetta, President and CEO, Hilton. “We believe the desire to travel, experience new cultures and connect with others is core to the human experience. I can speak for all of us at Hilton when I say we’re looking forward to welcoming our guests and helping them make new memories in 2022.”</p> <p>Global development efforts have continued to show strong performance through the pandemic. Hilton ended 2021 with more than 6,800 hotels across 18 brands in six continents, with robust net unit growth of 5.6%. The company’s development pipeline includes nearly 2,670 hotels representing approximately 408,000 rooms, nearly half of which are under construction. </p> <p>“Hilton’s development continues to be a key performance indicator of how well-positioned we are for the long-term,” said Kevin Jacobs, CFO and president, global development, Hilton. “Hotel owners choose to work with us because of our premium commercial performance. With our capital light business model, we strive to maximize net unit growth, while continuing to deliver value for all our stakeholders.”</p> <p><em><strong>Celebrating A Year of Market and Category Milestones</strong></em></p> <ul> <li><strong>Historic Las Vegas Development:</strong> Hilton notably expanded its presence in the Las Vegas market, which is now home to 13 brands, including all three of our luxury brands, 36 hotels and more than 12,000 rooms. In June 2021, Hilton and Genting Group partnered in the historic opening of <a href="https://www.hilton.com/en/p/resorts-world-las-vegas/" target="_blank" rel="noopener noreferrer">Resorts World Las Vegas</a>, the largest multi-brand resort in Hilton’s history, integrating three premium brands – the largest Conrad Hotels &amp; Resorts property in the world, one of the first LXR Hotels &amp; Resorts locations in the U.S. and a marquee Hilton Hotels &amp; Resorts hotel. Additionally, <strong>Curio Collection by Hilton</strong> re-emerged in Las Vegas with the introduction of <a href="/curio/news/virgin-hotels-las-vegas-curio-collection-debuts">Virgin Hotels Las Vegas, Curio Collection by Hilton</a>.</li> <li><strong>Significant All-Inclusive Expansion:</strong> <a href="/hilton/news/hilton-cancun-opening-expands-hiltons-footprint">Hilton’s all-inclusive portfolio</a> expanded in 2021 with openings in the Caribbean and Latin America, including <a href="https://www.hilton.com/en/hotels/cunqrhh-hilton-cancun/" target="_blank" rel="noopener noreferrer">Hilton Cancun, an All-Inclusive Resort</a>, <a href="https://www.hilton.com/en/hotels/pvrpahh-hilton-vallarta-riviera-all-inclusive-resort/" target="_blank" rel="noopener noreferrer">Hilton Vallarta Riviera All-Inclusive Resort</a>, <a href="https://www.hilton.com/en/hotels/curryqq-mangrove-beach-corendon-curacao-all-inclusive-resort/" target="_blank" rel="noopener noreferrer">Mangrove Beach Corendon Curaçao All-Inclusive Resort, Curio Collection by Hilton</a> and <a href="https://www.hilton.com/en/hotels/czmpdup-the-yucatan-playa-del-carmen-all-inclusive-resort/" target="_blank" rel="noopener noreferrer">The Yucatan Playa del Carmen All-Inclusive Resort, Tapestry Collection by Hilton</a>.</li> <li>Hilton’s <strong>lifestyle brands</strong> gained momentum in Europe, the Middle East &amp; Africa (EMEA) and Brazil. <strong>Canopy by Hilton</strong> made its debuts in France, UK and Spain. <strong>Motto by Hilton</strong> announced plans to open its first hotel in Europe with Motto Rotterdam Blaak in the Netherlands in 2022. Additionally, Brazil welcomed two Hilton brands with the debuts of <a href="/canopy/news/canopy-by-hilton-makes-debut-in-brazil">Canopy by Hilton Sao Paulo Jardins</a> and <a href="/tapestry/news/tapestry-collection-by-hilton-debuts-in-brazil">Almenat Hotel, Tapestry Collection by Hilton</a>.</li> <li><strong>Asia Pacific Growth:</strong> <a href="/hilton/news/hilton-grows-in-japan-with-hilton-nagasaki-opening">Hilton Nagasaki</a>’s flagship opening marked the company’s 500<sup>th</sup> hotel in Asia Pacific, while <a href="https://www.hilton.com/en/hotels/lhwtrhi-hilton-lanzhou-city-center/" target="_blank" rel="noopener noreferrer">Hilton Lanzhou City Center</a>’s opening marked the 400<sup>th </sup>hotel in the Greater China and Mongolia region.</li> <li><strong>Washington, D.C. Expansion: </strong>The company introduced its 25<sup>th</sup> hotel within the portfolio in Washington, D.C. with the debut of <a href="/hilton/news/hilton-debuts-25th-property-in-washington-dc">Hilton Washington DC Capitol Hill</a>.</li> </ul> <p><em><strong>Recognizing Year of “Firsts” for the Brand Portfolios with Market Expansions</strong></em></p> <ul> <li><strong>Waldorf Astoria Hotels &amp; Resorts </strong>expanded the brand’s West Coast presence with the opening of <a href="/waldorf/news/dana-point-calif-welcomes-waldorf-astoria">Waldorf Astoria Monarch Beach Resort &amp; Club</a> in Dana Pointe, California and signed <a href="https://newsroom.hilton.com/waldorf/news/waldorf-astoria-canopy-by-hilton-plan-osaka-debut">a </a><a href="/waldorf/news/waldorf-astoria-canopy-by-hilton-plan-osaka-debut">milestone management agreement</a> with Orix Real Estate Corporation to expand the brand into Osaka, Japan in 2025.</li> <li>The management agreement was signed for the first <strong>Conrad Hotels &amp; Resorts</strong> property in California with <a href="/conrad/news/conrad-hotels-resorts-signs-conrad-los-angeles">Conrad Los Angeles</a> (opening Spring 2022) as well as the first in Tulum with <a href="/corporate/news/hilton-expands-mexico-portfolio-with-three-resorts">Conrad Tulum Riviera Maya</a>.</li> <li><strong>LXR Hotels &amp; Resorts</strong> was introduced in Africa and the Indian Ocean with <a href="/lxr/news/mahe-seychelles-welcomes-lxr-hotels-resorts">Mango House Seychelles</a> and in Asia Pacific with <a href="/lxr/news/lxr-hotels-resorts-debuts-in-kyoto-japan">ROKU KYOTO, LXR Hotels &amp; Resorts</a>.</li> <li><strong>Signia by Hilton</strong> debuted with the conversion and rebrand of <a href="/signia/news/signia-by-hilton-orlando-bonnet-creek-debuts">Signia by Hilton Orlando Bonnet Creek</a>. Additionally, <a href="/signia/news/signia-breaks-ground-at-georgia-world-congress-center">Signia by Hilton Atlanta</a> broke ground at Georgia World Congress Center.</li> <li><strong>Curio Collection by Hilton</strong> surpassed 100 properties worldwide with the opening of <a href="/curio/news/sable-at-navy-pier-opens-atop-chicagos-landmark">Sable at Navy Pier Chicago, Curio Collection by Hilton</a>.</li> <li><strong>DoubleTree by Hilton</strong> extended its international reach to its 50<sup>th</sup> trading market with the opening of DoubleTree by Hilton Frankfurt Niederrad, the brand’s first in Germany.</li> <li><strong>Tapestry Collection by Hilton</strong> introduced properties in Europe and the Chinese Mainland, including <a href="/tapestry/news/tapestry-collection-by-hilton-debuts-in-europe">Atocha Hotel Madrid, Tapestry Collection by Hilton</a> and <a href="/tapestry/news/chinese-mainland-welcomes-tapestry-collection">Hollick Hotel Wen’an, Tapestry Collection by Hilton</a>.</li> <li><strong>Motto by Hilton </strong>announced plans to open its first hotels in Europe and Latin America in 2022 with Motto Rotterdam Blaak in the Netherlands and Motto Tulum in Mexico.</li> <li><strong>Hilton Garden Inn</strong> entered into Australasia, South Korea, Thailand and Indonesia’s capital city Jakarta with <a href="https://www.hilton.com/en/hotels/alhgigi-hilton-garden-inn-albany/" target="_blank" rel="noopener noreferrer">Hilton Garden Inn Albany</a>, <a href="https://www.hilton.com/en/hotels/selgigi-hilton-garden-inn-seoul-gangnam/" target="_blank" rel="noopener noreferrer">Hilton Garden Inn Seoul Gangnam</a>, <a href="/hilton-garden-inn/news/first-hilton-garden-inn-hotel-in-thailand-opens">Hilton Garden Inn Phuket Bang Tao</a> and <a href="/hilton-garden-inn/news/hilton-garden-inn-brand-debuts-in-jakarta-indonesia">Hilton Garden Inn Jakarta Taman Palem</a>, respectively. Additionally, the brand launched its <a href="/hilton-garden-inn/news/hilton-begins-large-asia-pacific-franchise-model">large-scale franchise model in China</a>, welcoming investors and independent owners to explore franchising opportunities.</li> <li><strong>Hampton by Hilton</strong> celebrated milestones throughout the year, surpassing 2,700 open hotels and expanding into Ireland, Uzbekistan and Qatar, as well as the Cayman Islands with <a href="https://www.hilton.com/en/hotels/gcmgchx-hampton-grand-cayman/" target="_blank" rel="noopener noreferrer">Hampton by Hilton Grand Cayman</a>. Hampton also remains the fastest-growing international hotel brand in China, marking 200 open hotels, with a total of 600 signed development deals within the country. Additionally, starting 2022 strong, the brand was recognized for the 13<sup>th</sup> year in a row as the No. 1 hotel franchise by <a href="/corporate/news/hilton-reigns-as-top-hotel-franchise-for-the-13th-consecutive-year"><em>Entrepreneur</em>’s Franchise 500<sup>®</sup></a>, tying the record for most total No. 1 rankings in the Hotels &amp; Motels category.</li> <li><a href="/tru/news/tru-by-hilton-marks-milestone-with-200th-hotel"><strong>Tru by Hilton</strong></a> opened its 200<sup>th</sup> hotel, adding nearly 100 hotels during the pandemic, and announced expansion into the Caribbean and Latin America, with developments in Brazil, Costa Rica, Dominican Republic, Mexico and Puerto Rico.</li> <li><strong>Homewood Suites by Hilton</strong> unveiled a comprehensive brand refresh with a game-changing, all-new prototype – <a href="/homewood/news/homewood-suites-by-hilton-unveils-brand-refresh">‘Prototype 10.0’</a> – designed to offer added value and versatility for owners and developers, while exceeding the needs of guests who want the comforts of home.</li> <li><strong>Home2 Suites by Hilton</strong> became one of the fastest-growing hotel brands as it reached <a href="/home2/news/home2-suites-by-hilton-hits-500-hotels-milestone">500 open properties</a> in just 10 years and touts the largest pipeline in the U.S., with 437 properties in development. The brand also <a href="/home2/news/home2-suites-by-hilton-debuts-in-asia-pacific">debuted in China</a>, with the opening of the first of 1,000 Home2 Suites by Hilton properties in the region.</li> </ul> <p style="text-align: center;"><a href="https://stories-editor.hilton.com/wp-content/uploads/2022/01/Hww-Growth-Development-Infographic3.jpg"><img style="display: block; margin-left: auto; margin-right: auto;" src="https://stories-editor.hilton.com/wp-content/uploads/2022/01/Hww-Growth-Development-Infographic3.jpg" width="650" /></a><sub><a href="https://stories-editor.hilton.com/wp-content/uploads/2022/01/Hww-Growth-Development-Infographic3.jpg">Download Infographic Here</a></sub></p> <p>In addition to development milestones, Hilton continued to <a href="/trendsreport">innovate to meet the evolving needs of travelers</a> with the introduction of industry-leading programs and products, such as <a href="/corporate/news/hilton-introduces-confirmed-connecting-rooms">Confirmed Connecting Rooms by Hilton</a> and <a href="/corporate/news/hilton-debuts-industry-leading-tech-enhancements">Hilton Honors Digital Key Share</a>, and the evolution of brand standards, including expanding its <a href="/home2/news/hilton-mars-petcare-pair-for-petfriendly-travel">pet-friendly offerings</a>. To learn more, visit <a href="http://newsroom.hilton.com/">newsroom.hilton.com</a>.</p> 

Well-positioned to emerge from the pandemic stronger than ever, Hilton delivered a record year of development achievements.

Hilton Celebrates Growth, Embraces New Travel Era

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Hilton Celebrates Growth and Development Milestones as Company Prepares for a New, Reinvigorated Era of Travel

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<a href="https://www.canopybyhilton.com/" target="_blank" rel="noopener"><span style="font-weight: 400">Canopy by Hilton</span></a> <span style="font-weight: 400">is a vibrant boutique lifestyle brand, providing guests a place in the neighborhood to relax and recharge with simple, guest-directed service, comfortable spaces, an energizing atmosphere, and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. The Canopy portfolio includes more than 35 open properties around the globe with 28 under development across 16 countries and territories. Experience a positive stay at Canopy by Hilton by booking at </span><a href="https://www.canopybyhilton.com/" target="_blank" rel="noopener"><span style="font-weight: 400">canopybyhilton.com</span></a><span style="font-weight: 400"> or through the industry-leading </span><a href="https://hiltonhonors3.hilton.com/rs/hilton-honors-mobile-app/" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors app</span></a><span style="font-weight: 400">. </span><a href="https://hiltonhonors3.hilton.com/en/index.html" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors</span></a><span style="font-weight: 400"> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Canopy by Hilton at </span><a href="https://stories.hilton.com/canopybyhilton"><span style="font-weight: 400">stories.hilton.com/canopybyhilton</span></a><span style="font-weight: 400">, and follow the brand on </span><a href="https://www.facebook.com/CanopybyHilton/" target="_blank" rel="noopener"><span style="font-weight: 400">Facebook</span></a><span style="font-weight: 400">, </span><a href="https://instagram.com/canopybyhilton" target="_blank" rel="noopener"><span style="font-weight: 400">Instagram</span></a><span style="font-weight: 400">, </span><a href="https://twitter.com/canopybyhilton" target="_blank" rel="noopener"><span style="font-weight: 400">Twitter</span></a><span style="font-weight: 400"> and </span><a href="https://www.pinterest.com/CanopybyHilton/" target="_blank" rel="noopener"><span style="font-weight: 400">Pinterest</span></a><span style="font-weight: 400">.</span>

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Spanning five continents with more than 40 properties,<b> </b><a href="https://www.hilton.com/en/conrad/">Conrad Hotels &amp; Resorts</a> has created a seamless connection between bold design, impactful experiences and curated contemporary art to inspire the conscientious traveler. Conrad is a place where guests are empowered to explore through intuitive service and experiences that authentically connect them with local culture. Experience an inspiring stay at Conrad Hotels &amp; Resorts by booking at <a href="https://www.hilton.com/en/conrad/">conradhotels.com</a> or through the industry-leading <a href="https://www.hilton.com/en/p/hilton-honors-mobile-app/">Hilton Honors app</a>. <a href="https://www.hilton.com/en/hilton-honors/">Hilton Honors</a> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Conrad Hotels &amp; Resorts at <a href="https://stories.hilton.com/conradhotels.com">stories.hilton.com/conradhotels</a>, and follow the brand on <a href="https://www.facebook.com/ConradHotels/">Facebook</a>, <a href="https://www.instagram.com/conradhotels/">Instagram</a> and <a href="https://twitter.com/conradhotels">Twitter</a>.

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<a href="https://www.hilton.com/en/curio/">Curio Collection by Hilton</a> is a global portfolio of more than 120 one-of-a-kind hotels and resorts handpicked for their distinct character. Curio Collection properties offer guests the ability to experience independent hotels, offering authentic, curated experiences through local offerings and elevated amenities, while providing the benefits of Hilton and its award-winning guest loyalty program <a href="https://www.hilton.com/en/hilton-honors/">Hilton Honors</a>. Experience Curio Collection by Hilton by booking at <a href="https://www.hilton.com/en/curio/">curiocollection.com</a> or through the industry-leading <a href="https://hiltonhonors3.hilton.com/rs/hilton-honors-mobile-app/">Hilton Honors app</a>. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at <a href="https://stories.hilton.com/curio">stories.hilton.com/curio</a>, and follow the brand on <a href="https://www.facebook.com/CurioCollection/">Facebook</a>, <a href="https://www.instagram.com/curiocollection/?hl=en">Instagram</a> and <a href="https://twitter.com/CurioCollection">Twitter</a>.

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<a href="https://doubletree3.hilton.com/en/index.html">DoubleTree by Hilton</a> is a fast-growing, global portfolio of more than 640 hotels with more than 145,800 rooms across 52 countries and territories. For more than 50 years, DoubleTree by Hilton has continued to be a symbol of comfort for business and leisure travelers around the world, from welcoming guests with its signature warm DoubleTree chocolate chip cookie, to serving the local community. DoubleTree by Hilton offers contemporary accommodations and amenities, including unique food and beverage experiences, state-of-the-art fitness offerings and meetings and events spaces. Experience a positive stay at DoubleTree by Hilton by booking at <a href="https://doubletree3.hilton.com/en/index.html">doubletree.com</a> or through the industry-leading <a href="https://hiltonhonors3.hilton.com/rs/hilton-honors-mobile-app/">Hilton Honors app</a>. <a href="https://hiltonhonors3.hilton.com/en/index.html">Hilton Honors</a> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about DoubleTree by Hilton at <a href="https://stories.hilton.com/doubletree">stories.hilton.com/doubletree</a>, and follow the brand on <a href="https://www.facebook.com/doubletree">Facebook</a>, <a href="https://www.twitter.com/doubletree">Twitter</a> and <a href="https://www.instagram.com/doubletree">Instagram</a>.

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<a href="https://www.hilton.com/en/embassy/" target="_blank" rel="noopener"><span style="font-weight: 400">Embassy Suites by Hilton</span></a><span style="font-weight: 400">, one of Hilton’s 18 market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers both leisure and business travelers an approachable, best-in-class experience with two-room suites, free made-to-order breakfast, inviting open atriums, 24-hour fitness centers and a complimentary evening reception. Embassy Suites by Hilton offers more than 260 open hotels with 41 properties in development. Experience a positive stay at Embassy Suites by Hilton by booking at </span><a href="https://www.hilton.com/en/embassy/"><span style="font-weight: 400">embassysuites.com</span></a> <span style="font-weight: 400">or through the industry-leading </span><a href="https://www.hilton.com/en/p/hilton-honors-mobile-app/" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors app</span></a><span style="font-weight: 400">.</span> <a href="https://www.hilton.com/en/hilton-honors/" target="_blank" rel="noopener"><span style="font-weight: 400">Hilton Honors</span></a><span style="font-weight: 400"> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Embassy Suites by Hilton at </span><a href="https://stories.hilton.com/embassysuites"><span style="font-weight: 400">stories.hilton.com/embassysuites</span></a><span style="font-weight: 400">, and follow the brand on </span><a href="https://www.facebook.com/EmbassySuites/" target="_blank" rel="noopener"><span style="font-weight: 400">Facebook</span></a><span style="font-weight: 400">, </span><a href="https://twitter.com/EmbassySuites" target="_blank" rel="noopener"><span style="font-weight: 400">Twitter</span></a><span style="font-weight: 400"> and </span><a href="https://www.instagram.com/embassysuites/?hl=en" target="_blank" rel="noopener"><span style="font-weight: 400">Instagram</span></a><span style="font-weight: 400">.</span>

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