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Hilton and The BRIT Awards Announce New Partnership

Hilton will be this year’s Official Hotel Partner and the collaboration will see the leading hospitality company associating with the biggest night in UK music

LONDON – Today, Hilton and The BRIT Awards 2024 with Mastercard have announced an exciting new partnership, offering access for Hilton Honors members to get close to the biggest names in music.

The partnership builds on Hilton’s ongoing commitment to supporting the music industry, with the first-ever GRAMMYs hosted at The Beverly Hilton in 1959 and star-studded benefits awarded to Hilton Honors members for over 35 years, bringing music royalty and guests together. In the UK, Hilton’s Secret Socials events have offered music fans and Hilton Honors members an exclusive opportunity to see global artists like they’ve never seen them before, including Kylie Minogue and Olly Alexander, Stormzy, Ellie Goulding, Becky Hill and Tom Grennan.

From 27th January, Hilton Honors members can use their Points for access to one of the biggest music moments in the UK calendar, with a limited number of tickets available to redeem for on the Hilton Honors Experience platform. Music lovers will also be able to redeem for the eagerly anticipated first Secret Socials event of 2024, where lucky winners will be delighted with an intimate performance from a BRIT nominated artist.

The packages available on the Hilton Honors Experience platform further demonstrate how rewarding a stay at Hilton can be for Hilton Honors members, by bringing them access to some of the biggest global talent through unique music moments.

In the lead up to The BRIT Awards, the official Nominations Event was hosted earlier today at the London Hilton on Park Lane, which has recently undergone a multi-million-pound renovation.

On the night of the awards ceremony, “Stay” on the Red Carpet will be a unique moment where Nominees and Performers walking the Red Carpet will be invited to come chat ‘pillow talk’ with Hilton before their big night begins.

Stijn Bastiaens, vice president, Marketing and Loyalty, Europe, Middle East and Africa Hilton, said, “At Hilton, we’re proud of the incredible collaborations we have developed in the sports and music industries and our new partnership with The BRIT Awards solidifies this role by rewarding Hilton Honors members, and bringing them even closer to some of the biggest names in the UK music space. Hilton has a longstanding commitment to supporting the music industry and when it comes to celebrating music and music fans, we are always looking for unique experiences for our Hilton Honors members to be at the forefront of some of the biggest and most talked about events in both the music and sporting calendars.”

The BRIT Awards 2024 with Mastercard will take place on Saturday 2nd March at The O2 Arena in London.

Hilton Honors is a free award-winning loyalty programme, giving members the chance to use their Points to enjoy money-can’t-buy access to music and sport events, available through the Hilton Honors Experience platform. Recently this has included intimate gigs with Kylie Minogue, Stormzy, Ellie Goulding and Tom Grennan as part of Hilton’s Secret Socials. Or getting close to the action at high profile events such as McLaren Formula 1 experiences at Silverstone or A Stay on the Green package at the Ryder Cup in Rome, where guests spent the night in a bespoke Hilton bedroom on the 10th hole, all whilst watching the golfers just outside the bedroom.   

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About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 7,600 properties and nearly 1.2 million rooms, in 126 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices for seven consecutive years. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 190 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About The BRIT Awards with Mastercard

The BRIT Awards with Mastercard, now in its 44th year, is annually watched by millions at home and brings together the music industry all under one roof to celebrate the great and the good of British and international talent. The show is known for its exciting and memorable live performances, and honours artists that have impacted most over the previous year. The BRITs is exclusively broadcast on ITV1 and ITVX and takes place at The O2 arena in London.

Testament to the value of The BRIT Awards are the three year renewal deals in 2024 of the long-standing partnerships with Mastercard (headline sponsorship now in its 26th year), ITV (official broadcaster who celebrated 30 years of broadcasting The BRITs in 2023), and The O2 arena.

The partners all support The BRITs’ vision and values through their contribution to putting on an exceptional evening of live music and entertainment that, additionally, helps raise money for The BRIT Trust, the charitable arm of the BPI, who distribute funds to charities that improve lives through the power of music and the creative arts with beneficiaries including The BRIT School and Nordoff & Robbins Music Therapy.