Trends Reports ‑ Stories From Hilton ‑ EMEA

Three people the Conrad Athens The Ilisian modern lobby, with one standing and two sitting on a white couch, looking at a phone.

Reisen, neu balanciert: Hiltons Trends Report 2027 zeigt, warum deutsche Reisende „gut genug” der Perfektion vorziehen

Three people the Conrad Athens The Ilisian modern lobby, with one standing and two sitting on a white couch, looking at a phone.

The Great Rebalance: Hilton’s 2027 Trends Report Reveals Why German Travellers Are Embracing Good ‘Ish’ Over Perfection

Woman writing in a notebook while sitting on a curved outdoor sofa by a fire pit near a pool at Zemi Miches Punta Cana All‑Inclusive Resort, Curio Collection by Hilton.

The Great Rebalance: Hilton’s 2027 Trends Report Reveals Why Travellers In Türkiye Are Embracing Good ‘Ish’ Over Perfection

Woman writing in a notebook while sitting on a curved outdoor sofa by a fire pit near a pool at Zemi Miches Punta Cana All‑Inclusive Resort, Curio Collection by Hilton.

Denge Arayışı Hilton’un 2027 Trend Araştırması, Türkiye’deki seyahat severlerin mükemmellik yerine iyi hissettiren deneyimlere neden yöneldiğini ortaya koyuyor

Three people the Conrad Athens The Ilisian modern lobby, with one standing and two sitting on a white couch, looking at a phone.

The Great Rebalance: Hilton’s 2027 Trends Report Reveals How Travellers in the UAE and Saudi Arabia Are Expecting To Reset and Recalibrate in 2027

A man in a floral shirt stands on a stone path in the Hilton Quang Hanh Onsen Resort garden filled with lush greenery and large rocks.

The Great Rebalance: Hilton’s 2027 Trends Report Reveals How Travellers in Saudi Arabia Are Expected to Reset and Recalibrate in 2027

A couple seated at a Conrad Athens The Ilisian Lounge table is smiling and talking with a staff, surrounded by lush green plants.

The Great Rebalance: Hilton’s 2027 Trends Report Reveals Why Travellers Are Embracing Good ‘Ish’ Over Perfection

Young girl holding a teddy bear sitting inside a pillow fort, with two adults and another child smiling behind her.

The Ultimate Holiday Hack? Pack the Grandparents

Two people sitting at table networking at an event

Why We Gather: Hilton Reveals Behavioral, Emotional and Cultural Drivers Defining 2026 Meetings and Events

Motto by Hilton Rotterdam Blaak, top down view of family looking at a travel map

Hilton’un 2026 Trendleri Raporu, Amaca Yönelik Tatillerin Seyahat Planlarını Yeniden Tanımladığını Ortaya Koyuyor

Motto by Hilton Rotterdam Blaak, top down view of family looking at a travel map

Der Anstieg von „Whycations“, Mehrgenerationenreisen und haustierfreundliche Urlaubsplanung: Die führenden Reisetrends von Hilton für deutsche Reisende in 2026

Al Seef Heritage Hotel Dubai, Curio Collection by Hilton, couple being served tea

The Rise of ‘Whycations’, Experience‑Driven Travel and AI Planning are Among Hilton’s Leading Travel Trends for KSA Residents in 2026