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Motto by Hilton Debuts in Europe, Middle East & Africa with Rotterdam Hotel

Motto by Hilton Rotterdam Blaak Lobby
Motto by Hilton Rotterdam Blaak
Continuing the brand’s international expansion, Motto by Hilton Rotterdam Blaak opens in modernist former bank located in the Netherlands’ trendy seaport city

ROTTERDAM, Netherlands – Hilton (NYSE:HLT) celebrates today the opening of Motto by Hilton Rotterdam Blaak together with its partner Borealis Hotel Group, marking the lifestyle hotel brand’s debut in Europe. The 108-room property is located in the city’s iconic old bank building and has undergone extensive refurbishment to create a welcoming and modern environment inspired by the stunning architecture of the Netherlands’ trendiest city. 

Simon Vincent, executive vice president and president, EMEA, Hilton, said, “We are thrilled to introduce this rapidly expanding brand to Europe. Building on Hilton’s legacy in the Netherlands, Motto by Hilton Rotterdam Blaak brings a new and exciting aspect of Hilton’s award-winning hospitality to this wonderful city, offering sustainable dining and a central location that is perfect for exploring everything Rotterdam has to offer.”

Motto by Hilton Rotterdam Blaak Exterior Sign
Motto by Hilton Rotterdam Blaak - Exterior Sign

Theodora De Souza, brand leader, Motto by Hilton, said, “With flexibility, locally influenced design and authentic local experiences at the forefront of each Motto by Hilton hotel, the brand has proved a hit with travellers since its launch in 2018. We are thrilled to debut the brand in Europe with the opening of Motto by Hilton Rotterdam Blaak and look forward to welcoming guests – especially those in larger travel groups thanks to our Confirmed Connecting Room capabilities – to enjoy a fully customizable stay in this exciting city."

Nicolette Korstanje, part of the Borealis Hotel Group and general manager, Motto by Hilton Rotterdam Blaak, said, “Further building on Borealis and Hilton’s long-lasting partnership, it is incredibly exciting to open the first Motto by Hilton hotel across Europe, Middle East and Africa right here in Rotterdam. The team and I look forward to creating memorable experiences for our guests as they explore everything this vibrant city has to offer.”

Local and flexible design

Motto by Hilton Rotterdam Blaak offers travel-sized guest rooms with modern design. Guest rooms offer flexible sleeping setups to simply coordinate travel for larger family and friend groups including standard beds, bunk beds and flex beds that stow into the wall, providing a fully customized stay. With Motto by Hilton’s flexible room booking system, guests are able to take advantage of Confirmed Connecting Rooms by booking up to nine connecting rooms at a time. With some of the most linking rooms in Hilton’s portfolio, the flexible set up allows individual corporate and lifestyle travellers to upgrade their bedroom into a larger living space or allow groups and larger families to stay close to each other during their travels.

Each room is also designed to maximize space and is equipped with everything guests need for an enjoyable and restful night’s sleep, including top-notch mattresses, conveniently located power outlets and streaming services on 55-inch TVs.

To ensure guests feel the legacy of the iconic bank building, the hotel’s design features original staircases and wooden panelling. Red, yellow and blue themes highlight the influence of iconic Modernist art, which has long been synonymous with the city. Motto Commons, the hotel’s central hub, provides a place for guests and locals alike to meet, work or socialize, cementing the hotels’ position as a community centre-point. Light bites, drinks and freshly brewed teas and coffees are available at the bar or in the Commons, while Grab & Go options are available for explorers on the move. 

Fresh fish daily

Following great success at their Amsterdam restaurant, fish specialists Pesca have teamed up with Borealis Hotel Group for their sophomore location at Motto by Hilton Rotterdam Blaak. With a continuously evolving menu, minimal waste, and the best selection of fresh fish available each day, Pesca constantly invents dishes to give guests a unique experience each time they dine at the restaurant. With dynamic pricing that adapts according to demand throughout the day, delicious fresh fish dishes can be ordered at a variety of price points.

Central location ideal for urban explorers

Based in Rotterdam, one of the largest and most iconic cities in the Netherlands, Motto by Hilton Rotterdam Blaak is within walking distance of Cube Houses, the vibrant shopping and eating destination Markthal and the Witte de With, home to Rotterdam’s thriving art scene and nightlife. Less than a five-minutes’ away walk is Blaak underground station, giving guests easy access to all of Rotterdam’s many attractions. Local Motto Hosts are also on hand to provide recommendations for guests looking to explore everything the city has to offer. 

Motto by Hilton Rotterdam Blaak Lobby
Motto by Hilton Rotterdam Blaak - Lobby

Nightly room rates start from €109 and all hotels offer fully flexible booking options with free changes and cancellations, with many rates giving guests flexibility to change or cancel up to 24 hours before their arrival day.* Motto by Hilton Rotterdam Blaak participates in Hilton Honors, the award-winning guest loyalty program for Hilton’s 18 distinct hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, exclusive member discounts, free standard Wi-Fi, and access to the Hilton Honors mobile app.

As Hilton’s first lifestyle property in the Netherlands, Motto by Hilton Rotterdam Blaak joins 14 trading hotels in the Netherlands, including Hilton Rotterdam and the recently opened DoubleTree by Hilton Sittard.

Motto by Hilton Rotterdam Blaak is located at Botersloot 125, 3011 HE Rotterdam, the Netherlands. For more information, please visit https://www.hilton.com/en/hotels/rtmblua-motto-rotterdam-blaak/.

Notes to editor

*Some exclusions to the 24-hour window may apply. Please refer to the property’s Rate Details for applicable terms or exceptions, if any, when booking or changing reservations.

Media Contact

Jake WoodleyHiltonJake.woodley@hilton.com

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 19 world-class brands comprising more than 7,000 properties and more than 1.1 million rooms, in 123 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on Fortune's 100 Best Companies to Work For list and been recognized as a global leader on the Dow Jones Sustainability Indices for six consecutive years. Hilton has introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 146 million members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on  Facebook, Twitter, LinkedIn, Instagram and YouTube.


About Motto by Hilton

Motto by Hilton is an urban, lifestyle hotel brand designed to help guests live like a local in prime locations globally. Motto by Hilton caters to travelers looking for one-of-a-kind experiences by bringing together the best elements of a lifestyle hotel – centrally located urban locations, modern design, the best of the neighborhood food and beverage, and a local vibe. Motto by Hilton delivers a flexible and innovative hospitality experience through elements like first-of-its-kind connecting rooms for group travel, vibrant communal spaces with access to check-in, and a coffee house and bar for work and social use by guests and locals alike. Check out Motto by Hilton in Washington D.C., Philadelphia and New York City by booking at mottobyhilton.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Motto by Hilton and its 20 additional properties under development at stories.hilton.com/motto, and follow the brand on Facebook and Instagram.


About Borealis Hotel Group

Borealis Hotel Group, founded in 1997 and headquartered in Amsterdam, is a fast-expanding European hospitality company. Since its inception the company has been involved in the operation of hotels throughout Europe and has concluded transactions with an aggregate value of over EUR 3.5 billion. After the strategic divestment of the Vincent Hotel Group, Borealis continued building its present portfolio with the ambition to become a pan-European leader in the hotel industry. The group, backed by strong institutional investors (General Atlantic and Three Hills Capital), is led by a strong team with an extensive track-record. Today Borealis has hotels in the Netherlands, Belgium, France, Spain, Germany, and Austria and a secured pipeline across continental Europe. As one of the preferred partners of international brands like, Hilton, Accor, IHG, Marriott and Hyatt, Borealis has been a solid partner for investors, family offices and the likes. The group’s ambition is to continue growth by both initiating new hotel projects, conversions of existing hotels as well as portfolio add-ons to its platform.


About Cycas Hospitality

With a pan-European portfolio of over 40 global branded and independent hotels across 12 countries, Cycas Hospitality is Europe’s leading and fastest-growing independent hotel management company.  

Focused on delivering outstanding guest experience to drive superior investor returns, Cycas operates across all categories of hotels and serviced apartments for private and institutional investment partners. 

Cycas’s portfolio brings together a range of key-city locations, travel hubs and leisure destinations.  

Our properties range from limited service to luxury, and include lifestyle and extended-stay hotels, as well as co-living and serviced apartments. 

With proven expertise in operations, property development and asset management, Cycas partners with all the major global brands, working with Accor, Hilton, Hyatt, IHG, Marriott and Radisson, as well as helping to curate several independent brands.  

Thanks to its distinctive performance culture, commitment to talent and core purpose of developing and inspiring Europe’s best hospitality team, Cycas is consistently recognised as a ‘Best Place to Work in Hospitality’ (2018, 2019, 2020, 2021 and 2022). 

To find out more visit www.cycashospitality.com or connect with us via LinkedIn, Instagram and Twitter (@CycasHotels).