Are you part of the 52% of Gen Z and Millennial travelers carving out more of your budget for adventure and exploration in 2024? You’re not alone. This year, travel is taking a thrilling turn toward discovery and personal growth, according to Hilton’s 2024 Trends Report. Many travelers are eagerly planning journeys not just to new destinations but to new experiences. This includes a path to cultural enlightenment and discovering diverse global traditions, with 40% of travelers seeking such experiences.
If this resonates with you, consider how your travel choices can enhance your journey toward personal growth and global understanding. While selecting your accommodations, look for options that serve as gateways to local culture and exploration. Here’s how:
Embrace Cultural Richness in Your Travels
When you venture to different corners of the world, welcome the opportunity to immerse yourself in the diverse heritages and traditions each destination offers. For instance, in Mexico, you can uncover the traditions of indigenous communities through hands-on experiences, like creating Huichol-inspired jewelry and art at Hilton Vallarta Riviera All-Inclusive Resort. While in the United Arab Emirates, you can engage with Middle Eastern culture through activities like camel riding and henna painting at Conrad Dubai. In Turkey, the art of crafting handmade leather sandals at Susona Bodrum, LXR Hotels & Resorts offers a unique window into local craftmanship. These cultural immersions not only enrich your travel experience but deepen your understanding of the customs and people in the communities you visit.
Dive into Rhythms and Thrills of Music and Sports
Music and sporting events can be more than entertainment, they can be catalysts for personal growth and connection, which is why 24% of Trends Report respondents indicated they aim to attend more once-in-a-lifetime events, like exclusive concerts or sporting events, in 2024. When hitting the road, consider engaging with experiences that allow you to be more than just a spectator. Imagine being part of intimate concerts, where you’re not only enveloped in the music but also get a glimpse into the artists’ creative journey, gaining insights that can inspire your own creativity and understanding of the arts. Similarly, take a leap into sports with once-in-a-lifetime experiences that money can’t buy, like joining your favorite team on the sidelines or in the locker room. Exclusive Experiences offered by Hilton Honors can give you one-of-a-kind opportunities to get up close and personal with musicians, athletes and celebrities, turning each event into a significant chapter in your story.
Discover Art Beyond the Gallery
Broaden your horizons and deepen your understanding of art by engaging with diverse art programs that offer more than the traditional museum visit. Consider options like self-guided tours of art collections when traveling, such as the immersive opportunities offered at Conrad Hotels & Resorts, which provide a unique and interactive way to appreciate art using digital guides to explore each piece’s story and context. Seek out hotels and resorts that offer additional unique art-related activities, such as stays surrounded by world-class, priceless art collections, like the esteemed collection found at Rome Cavalieri, A Waldorf Astoria Hotel. Situated in the heart of the Dallas Arts District, HALL Arts Hotel Dallas, Curio Collection by Hilton serves as an extension of the art-filled neighborhood, offering guests a guided tour of its world-class art collection along with the Pedal Program and Tour de Arts 1-mile bike route to visit nearby museums, galleries and parks. These encounters will not only enhance your travel experience but offer new perspectives and a deeper appreciation for diverse artistic expressions around the world.
Engage in Environmental Adventures
Nature often serves as a backdrop for introspection and can be a powerful source of inspiration, providing a spiritual connection while cultivating a deeper understanding of the environment in which we live. Opportunities abound to engage directly with wildlife conservation initiatives, such as sea turtle preservation programs. Places like Hilton Los Cabos offer a hands-on approach to marine conservation with its sea turtle protection program, allowing you to contribute meaningfully while deepening your connection to the natural world. For a blend of mental and physical wellness, explore practices like “shinrin yoku” (forest bathing) at resorts like Hilton Shillim Estate Retreat & Spa and foster a deeper appreciation for the environment and its impact on your health.
Savor Culinary Flavors
Your growth experience can expand into the kitchen, blending the art of cooking with cultural discovery. Consider taking cooking classes and participating in curated tastings that not only add to your culinary repertoire but also deepen your understanding of diverse food cultures. For instance, sessions at hotels like Conrad Bali may acquaint you with the nuances of Balinese cuisine, guiding you through the traditional art of preparing the mouthwatering Ayam Betutu and aromatic Balinese seafood curry. Sample the world of mixology at places like Hilton Maldives Amingiri Resort & Spa, whose specialized programs teach you the finesse of cocktail creation. And immerse yourself in the local wine scene by exploring areas celebrated for their distinctive vintages, such as the picturesque Mendoza wine region of Argentina. The city’s inaugural winery hotel, Hualta Hotel Mendoza, Curio Collection by Hilton, offers exciting wine experiences that immerse guests in the winemaking process, from vine to glass, highlighting the area’s exceptional wines. These enriching experiences are more than just add-ons to your stay, they offer a chance to learn, experience and deepen your appreciation for global cuisines.
With nearly half of travelers prioritizing exploration and adventure in 2024, make this the year you embrace not just a change of scenery but also a chance to grow, connect and enrich your life.