Frolleagues: Coworkers, but Better

1 in 4 business travelers expects team building to be their reason for hitting the road next year. This trend is giving rise to “Frolleagues”—friends who are also colleagues.

Today, nearly 30% of global travelers (29%) often travel with Frolleagues on leisure trips. With business and group travel on the rise, that number is expected to grow in 2025.

For the 25% of global respondents who plan to travel more in 2025 for “bleisure”—combining business and leisure trips—extending their days on the road with Frolleagues can be both convenient and fun.

Hilton’s newest extended stay brand, LivSmart Studios by Hilton, offers Frolleagues and business travelers alike a great solution when combining work with play over an extended period. LivSmart Studios offers spacious, apartment-style accommodations with fully equipped kitchens and communal outdoor spaces, ideal for fostering a sense of home and camaraderie. These features make it an excellent choice for teams wanting to maximize both productivity and bonding during their travels.