Just Ask Our Hotels
In an internal Hilton survey of more than 4,600 hotel team members (Hilton Team Member Survey), conducted in July 2024, nearly 88% of respondents agreed that, in addition to a reliable and friendly hotel stay, guests are seeking out unique experiences and adventures.
This year, to answer this demand, Hilton announced an exclusive partnership with AutoCamp. These boutique outdoor lodgings, bookable on Hilton.com, offer Hilton Honors members the ability to earn and redeem Points at AutoCamp locations, including the popular sites of Cape Cod, Yosemite, Zion, and Joshua Tree. In the first eight weeks after AutoCamp locations became available for booking on Hilton channels, millions of Hilton Honors Points were redeemed for stays.
Every day, Hilton creates locally inspired adventures that are brought to life at properties around the world. The urge to travel and connect—with others, with your inner self, and with nature in highly unique ways—is reshaping the way we think about why we vacation and leading to new vacation types:
Soft Travel
Driven by the desire to escape unrealistic social media expectations, #SoftTravel encourages simplicity and spontaneity. This speaks to the 22% of travelers who plan to getaway for self-discovery or mental health.
AstroTourism
In April 2024, millions of Americans broke travel records to view the Total Solar Eclipse from cities in the “Path of Totality.” Bookings for April 6, 2024 spiked significantly, particularly in cities like Little Rock, Arkansas and Indianapolis, Indiana (+ 53% YOY increase). As interest in space continues to grow, out-of-this-world travel experiences are only expected to soar even higher.
AstroTourists can visit the National Air and Space Museum in Chantilly, Virginia to learn about the DoubleTree chocolate chip cookie, the first-ever food baked in space.
Multi-generational Trips
37% of travelers often take vacations with their parents, and two in five invite extended family members — this is especially true in India, Mexico and Saudi Arabia. But when it comes to planning, pleasing everyone is not easy. According to internal Hilton insights, the multi-generational trip planner, often the matriarch of the family, is increasingly looking for unique, once-in-a-lifetime adventure destinations or experiences to create an enticing option for everyone.
