Waldorf Astoria Bangkok

Rising Traveler Types

Luxury Travelers

In 2025, the luxury travelers will continue to shape the industry, influencing trends across the board while maintaining their distinct preferences.

Overall, Luxury travelers say their main reasons for traveling are to meet new people and to disconnect from digital devices. According to a McKinsey study, eighty percent of luxury leisure market is made up of people below the age of 60, while spending on travel peaks between the ages of 40 and 60, and younger travelers show an increasing willingness and ability to spend at luxury levels.

Luxury Demand By-The-Numbers

  • Hilton's luxury portfolio has surpassed 500 properties worldwide in 2024.
Nobu Hotel Marbella (SLH)
Waldorf Astoria Maldives, cabana, oceanfront, ocean view
Waldorf Astoria Maldives

Answering the increased demand, the Waldorf Astoria Hotels & Resorts brand is expanding to highly coveted locations, including:

  • London
  • Costa Rica
  • Hanoi
  • Kuala Lumpur
  • Jakarta
  • Sydney
  • Osaka
  • Riyadh
  • Tokyo
  • Tangier
  • New York

Hilton Honors Top Luxury Hotels for Point Redemption in the last year through June 2024:

This year, Hilton, in an exclusive strategic partnership with Small Luxury Hotels of the World (SLH), added nearly 400 boutique properties providing extensive Hilton Honors benefits for Hilton loyalists and SLH fans alike.

Travelers can now book NoMad London on Hilton.com, with more bespoke properties to be developed and added to the portfolio over time.

Pool Suite at Hermitage Bay, SLH Antigua, Lounge chairs, poolside, coastal view, plunge pool
Pool Suite at Hermitage Bay (SLH Antigua)