In 2024, Sleep Tourism soared. Sleep retreats made headlines. Mindful drinking served up clear-headed conversations and sweeter slumbers. Wellness guest rooms grew in popularity. With over half of the world – and two-thirds of Americans – sleeping better in hotels, many want to know: What is next on the Travel Sleep Menu? Tuck yourself in and consider:
Hurkle-Durkling
1 in 5 global travelers enjoys Hurkle-Durkling, the Scottish phrase for intentionally lounging all day in bed, while on vacation. Whether their preferred crash pad of choice is a guest room with black-out blinds or a beachside chair, these travelers are dedicated to the ultimate relaxation. Younger travelers (30% of Zillennials) love it even more than Gen X and Baby Boomers (11%).
1950 ‑ 1966
Baby Boomers
1967 ‑ 1979
Gen X
1980 ‑ 1997
Millennials
1998 ‑ 2008
Gen Z
1980 ‑ 2006
Zillennials
Sleep Divorce
Nearly two-thirds (63%) of travelers admit to sleeping better when sleeping alone. In fact, 37% of travelers prefer to sleep in a separate bed from their partner when traveling, and most of those traveling with children (3 in 4) think it’s best to sleep apart from their kids while traveling. So, plan the solo trip. Reset during the family reunion. Book the two beds, or even better, the Confirmed Connecting Room. Seize back your sleep.
Wellness Rooms
70% of luxury travelers choose hotels with sleep-centric amenities, including Wellness Rooms, which are expected to grow in popularity amongst travelers.
Spas for Sleep and App Naps
More than 1 in 4 travelers will book a spa or wellness treatment to enhance their sleep while on vacation. And increasingly, travelers will rely on technology to aid in tracking and adapting their sleep cycles while away. Expect more power naps to fuel the day.
