Kid-Centric Choices
70% of global respondents who travel with their children pick the vacation destination based on kids’ needs and interests.
A separate room for a parent and a child at bedtime, for instance, is a travel game changer. Since the introduction of Confirmed Connecting Rooms by Hilton in 2021, this booking technology has been a hit with parents. From August 2023 to August 2024, travelers confirmed 1.4 million connecting rooms, with bookings increasing year-over-year by nearly 6%.
Dining Decisions
When it comes to restaurant choices, 63% of parents always or often let their kids pick where they dine while traveling. Balanced kids' menus are key, catering to Gen Alpha's advanced palate and love for global flavors. Expect more options, like the ability to choose pizza or sashimi, on kids' menus.
Youth Programming
56% of families will choose hotels based on their kids’ club or youth programming. And, globally, Hilton saw an increase in search terms for kids' clubs and kid friendly all-inclusive resorts year over year, with peak searches in October and January. Hilton properties have responded by offering complimentary kids’ club access and activities across all of their all-inclusive resorts.
Just Ask Our Hotels
According to an internal Hilton survey, the top two hotel offerings for Gen Alpha travelers and their families are 1) access to technology and 2) entertainment and activities for children.
Adult Time
54% of parents carve out “adult time” during family getaways, making resorts and all-inclusive stays ideal for balancing family fun and personal relaxation.
