Tempo by Hilton Nashville Downtown, women at bar, bartender

Rising Traveler Types

MeMooners: Table for One, Please

In 2025, MeMooners, or solo leisure travelers, will shake up the world built for pairs and challenge the travel industry to recognize their spending power and influence.

50%

Nearly 50% of global respondents often travel by themselves (47%).

55%

Gen Z are more likely to often travel on their own.

51%

Millennials are more likely to often travel on their own.

At Hilton, solo travelers are considered in the design phase, particularly in the dining spaces. This means incorporating elements like an odd number of bar stools and a variety of table types. And travelers take notice.  Nearly 40% of solo travelers (39%) say flexible seating options in restaurants and bars would improve their travel experience.

Once on-property, food and beverage teams are trained to identify and cater to solo travelers’ needs. Knowing that nearly two in five solo travelers’ experience would be improved by personalized tasting menus or smaller portion sizes, Hilton teams work to ensure diners have a full and satisfying dining experience.

Adventurous eaters traveling solo who are craving greater flexibility can also take advantage of the Hilton Honors Daily Food & Beverage Credit. Gold and Diamond members can apply the complimentary credit to any eligible food or beverage purchases billed to their room up to the total daily credit value, any time of day – from a delicious burger via room service to a fresh brewed coffee or snack from the on-property grab-and-go market.

Waldorf Astoria Beijing, tea time, coffee break, strawberries, croissants, city
Waldorf Astoria Beijing

44%

of MeMooners appreciate suggested activities or events where they can meet other solo travelers.

43%

of MeMooners prioritize friendly team members.

41%

of MeMooners prioritize safety-focused amenities

Tempo by Hilton New York Times Square Reading, reading in bed, pajamas, white bedding, headboard, nightstand, exercise bike
Tempo by Hilton New York Times Square Reading

Some traveling solo prefer solitude.

64% of solo travelers consider a good book their favorite travel partner.

Others bring their pets along.

25% of MeMooners travel with their furry friends, and from 2023 to 2024, Hilton.com searches for pet-friendly hotel options doubled year-over-year, ranking among the top 10 most used search filter terms and is also the fourth highest in search-to-stay conversion.

Guest reads newspaper and sits with dog in lobby
Woman in a lounge chair by pool with a piña colada

Just Ask Our Hotels

Over 58% of team member respondents expect solo travel to increase in popularity in 2025.