78% of travelers want the option to book their trips entirely online, looking for personalized options.
With the introduction of Hilton for Business in 2024, nearly 20,000 traveling employees of Small- and Medium-sized Businesses (SMB) can book online through a new, easy-to-use travel management system and earn Hilton Honors Points for themselves and their companies. To-date, Hilton for Business customers and their businesses have earned millions of Points through the program.
![[Connectivity/Personalization] Online Booking](https://hilton-newsroom-develop.go-vip.net/wp-content/uploads/2023/10/ConnectivityPersonalization-Online-Booking.jpg?w=1024)
63% want to use a digital room key.
Hilton’s Digital Key and Digital Check-in allow Hilton Honors members to choose and go straight to their room without stopping at the front desk. From January to August 2024, nearly 14.3 million Digital Keys were downloaded, and more than 870,000 Digital Keys were shared with travel companions. Each year, Digital Keys also save approximately 100 tons of plastic.
77% want to use personal devices seamlessly while traveling.
Like your phone. In an elevator. In 2024, the Background Elevator Unlock feature for Digital Key expanded to approximately 1,000 properties, creating a more seamless experience for guests not wanting to fumble for their plastic key.
Just Ask Our Hotels
In the internal Hilton survey, 33% of team members globally observed an increase in guest demand for in-room technology
“Streaming TV” is one of the top 10 filters on Hilton.com that converts searches to stays.
Hilton’s Connected Room Experience allows guests to control in-room technology using the Hilton Honors app on their phones, including personalizing their preferences for popular streaming apps, like Netflix, YouTube and Tubi. Over the past year, demand for this technology has significantly increased and availability has surpassed 1,700 hotels.
While tech enables a smooth travel experience, many use vacations as a chance to take a break—whether for an hour, day or week—from their devices.
With rest and relaxation remaining the number one reason people travel for leisure, many are considering how technology plays into this goal.
However, while disconnecting is often key, video remains king. 27% of travelers admit to taking more videos on vacation than they used to.
