With incredible new properties and one-of-a-kind experiences and partnerships, Hilton unlocks New Ways to Stay in 2025! Read more about Hilton's recent announcements and news highlights below.
News Highlights and Storylines
Recent Announcements
Luxury News
Hilton’s Luxury Brands are opening in desirable locations around the world and offering one-of-a-kind experiences for The Travel Maximizer.
- Hilton’s Luxury Hot List: Hilton’s Luxury Brands to Celebrate Record Growth in 2025 and Beyond
- Hilton Accelerates Multi‑Brand Expansion in Morocco
- Hilton Expands Luxury Portfolio with Signing of Conrad Los Cabos
Waldorf Astoria New York’s opening in spring 2025 will usher in a new era of the brand and celebrate the growth globally, with openings in Costa Rica, Osaka, and more to follow.
- Waldorf Astoria New York Partners with Renowned Mixologist Jeff Bell for the Return of Peacock Alley
- Waldorf Astoria New York to Begin Accepting Reservations
- Waldorf Astoria New York’s Signature Restaurant, Lex Yard, Led by Chef Michael Anthony to Debut Spring 2025
Lifestyle News
Hilton is set to double its presence in the fast-growing Lifestyle category in the next four years. Last year’s addition of Graduate Hotels to Hilton’s portfolio, coupled with increasing guest demand, has positioned the company to further accelerate Lifestyle category growth.
- Hilton Set to Double Lifestyle Portfolio To 700 Hotels Within Next Four Years
- Hilton to Accelerate Expansion in Fast-Growing Lifestyle Category with Addition of Graduate Hotels to Global Brand Portfolio
- Graduate by Hilton Debuts in Historic Princeton, New Jersey
- Graduate by Hilton Opens First Alabama Hotel Steps from Auburn University
Motto by Hilton continues to expand into adventure destinations:
- Motto by Hilton Bentonville Downtown Opens its Doors to Adventure
- Motto by Hilton Debuts in Peru with Opening of Motto by Hilton Cusco
Tempo by Hilton expands footprint across the United States and announces new restaurant concept:
- Tempo by Hilton & Homewood Suites by Hilton Open in Downtown Raleigh, North Carolina
- Hilton Lifestyle Brand Lands in Music City: Tempo by Hilton Nashville Downtown is Now Open
- Tempo by Hilton Opens in Louisville’s Hip & Lively NuLu Neighborhood
- Hilton Introduces a New Dawn in Café Culture: Moonsong Bar + Café at Tempo by Hilton
Curio Collection by Hilton earns two MICHELIN Keys:
- Daxton Hotel Birmingham Joins Curio Collection by Hilton, Enhancing Guest Experiences with Unique Global Perks
- The Candler Hotel Atlanta, Curio Collection by Hilton
Tapestry Collection by Hilton’s rapid expansion marks development milestones and entrance to popular consumer destinations:
- First in Bonaire: Hilton Announces Entry to a New Territory with the Opening of Delfins Beach Resort Bonaire, Tapestry Collection by Hilton
- First in Paraguay: Hilton Expands Presence with the Opening of Palmaroga Hotel Asuncion, Tapestry Collection by Hilton in Paraguay
- First in Australia: Hilton Opens its First Tapestry Collection by Hilton Hotel in Melbourne with The Motley Hotel Richmond
Sleep Tourizzzm
70% of Luxury travelers choose hotels with sleep-centric amenities, including Wellness Rooms, which are expected to grow in popularity amongst travelers. Hilton’s exclusive partnership with Calm pioneers a new standard in mental wellness for guests, giving them powerful tools to recharge, unwind and elevate their sleep experience directly in-room.
- Innovating Rest: Hilton and Calm Partner to Address Growing Wellness Demand Through Transformative Mindfulness and Sleep Support for Guests
- Sleep Tourizzzm 2.0: The Next Sleep Cycle
- In Search of Sleep: Hilton Caters to Rising Number of Sleep Tourists with Debut of Hilton Sleep Retreats
- Hilton Shares Key Insights on Sleep Tourism
- Redefining Resolutions: Mastering the Art of a Restful Sleep While Traveling
Power Up + Power Down
Wellness is extremely important to today’s traveler and Hilton’s newest wellness offerings and amenities help guests prepare for the day, giving them an opportunity to move and recharge.
- Hilton and Peloton Elevate Wellness Travel Through In-Room Fitness Experience
- Hilton and Peloton Expand Industry First Partnership to International Markets
Sophisticated Sanctuaries
In February 2024, Hilton and Small Luxury Hotels of the World (SLH) announced an exclusive strategic partnership to welcome Hilton guests to hundreds of independently-minded Luxury hotels in the most sought-after destinations around the world.
- Hilton Partners with Small Luxury Hotels of the World™ To Dramatically Expand Global Luxury Portfolio
- Hilton Expands Global Luxury Portfolio through Exclusive Partnership with Small Luxury Hotels of the World
Event Travel
Sports tourism is booming, and Hilton is leading the way by partnering with brands to combine travelers’ love of sports with their passion for travel. Our partnerships with the Big Ten Conference, the Professional Tennis Players Association and McLaren provide Hilton Honors members with exclusive access to events, premium hospitality, and once-in-a-lifetime experiences, creating unforgettable moments for sports enthusiasts.
- McLaren Racing Announces Multi Year Extension to Hilton Partnership
- Hilton Garden Inn Silverstone Debuts on the Famous Racetrack
- Exhilarating Grand Prix Destinations Around the World
- Hilton Named Official Hotel Partner of the Big Ten Conference
- The Professional Tennis Players Association Unveils New Official Global Partnership with Hilton
Go Getaways
Adventure tourism is on the rise, with 7 in 10 global travelers enjoying active vacations and 20% specifically seeking outdoor adventures. As the leading hospitality company in the industry today, Hilton is consistently at the forefront of innovation by providing diverse accommodations for every type of traveler and stay occasion. Every day, we create locally inspired adventures that are brought to life at properties around the world.
- Hilton Partners with AutoCamp to Offer Elevated Outdoor Lodging Experiences in Iconic Natural Settings
- Go Getaways: The Rise of Adventure Tourism
- Gladiator Training: Experience History at Rome Cavalieri, A Waldorf Astoria Hotel
New + Next
Hilton’s newest openings across Luxury, Lifestyle and All-inclusive elevate the stay experience across the globe for every traveler for every occasion.
- New Hilton Openings in 2025
- Hilton’s Luxury Hot List: Hilton’s Luxury Brands to Celebrate Record Growth in 2025 and Beyond
Designing The Future
Hilton continues to be a pioneer in hospitality and design, from our rich history in astro tourism to reimagining historic landmarks into modernized stays. Hilton’s partnership with Voyager ensures that every stage of an astronaut’s journey, from ground preparation to in-space living aboard Starlab and their return to Earth, is designed with comfort and hospitality in mind.
- Hilton and Voyager Space to Partner on Improving Stays in Space — Designing Crew Lodging, Hospitality Suites for Starlab Space Station
- Hilton, Voyager Space, and Starlab Space Share the First Fly‑Through Video of Starlab Space Station at the International Astronautical Congress
- Cookies in Space
Destination Diamond
Hilton Honors is the trusted loyalty companion that more than 200 million people worldwide bring with them during their travels. No matter where you are on your travel journey - whether you’re dreaming about your next vacation or checking into your Hilton stay - Hilton Honors inspires, elevates and rewards.
- Hilton, American Express Introduce Enhanced Hilton Honors American Express Business Card
- Hilton and American Express Upgrade Hilton Honors Cards
- Hilton Honors 101
2025 Trends Report
Travelers surveyed in Hilton’s annual Trends Report are looking to pair their desire to relax and recharge with high-impact adventures and experiences to maximize their time and financial investment. Read about emerging trends – from the Go Getaway and Hurkle‑Durkling to the Rise of Frolleagues and MeMooners in our 2025 Trends Report.
NEW: Special Section of the 2025 Trends Report
The Meetings Maximizer:
The Next Generation of Meetings & Events
From the rise of silent meeting time to the emergence of pod squad travel, the next generation of event goers is redefining the future of meetings and events. Read more in the new special section of the 2025 Trends Report – The Meetings Maximizer: The Next Generation of Meetings & Events.
