Keeping Up Wellness Routines on the Road
Whether it’s a friendly pickleball match with frolleagues at La Quinta Resort & Club, Curio Collection by Hilton, pushing yourself to the limit at Hilton Sedona Resort at Bell Rock’s outdoor Warrior Pit, refueling with a balanced meal at Moonsong Bar & Cafe at Tempo by Hilton Louisville Downtown NuLu or enjoying on-demand Peloton fitness classes in the comfort of your guest room, Hilton makes it easy to stay active, balanced, and well-rested while traveling. Guests can also indulge in restorative spa treatments and prioritize better sleep with thoughtfully designed rooms and amenities, ensuring wellness is never left behind. For any stories focused on health and fitness, with thoughtful spaces and experiences designed to recharge both body and mind, Hilton inspires wellness stories that resonate well long after checkout.
Unexpected Places to Host Your Next Meeting or Conference
As the ways of working continue to evolve, the power of in-person connections remains unmatched, and Hilton continues to innovate to meet the needs of the next generation of meeting goers by offering solutions, like Hilton meeting packages, and an expanded portfolio of properties in unexpected locations. Opt for the ease of a resort or all-inclusive venue, like Hilton Tulum Riviera Maya All-inclusive Resort, offering an all-in-one approach with its onsite convention center to maximize the attendee experience. Or picture your next gathering in a smaller market, with mountain views at Embassy Suites by Hilton Gatlinburg or on the sandy shores in California at Zachari Dunes on Mandalay Beach, Curio Collection by Hilton. With more than 50 million square feet of meetings and events space around the world, Hilton can provide property suggestions tailored to your angle.
Wake Up to Better Rest: Celebrate National Sleep Awareness Month with A Rejuvenating Stay
This Sleep Awareness Month, travelers are hitting snooze on traditional vacations and embracing the rise of “sleep tourism.” Forget jam-packed itineraries – it’s all about rest and relaxation, with sleep-inducing spa treatments, curated sleep menus and wellness programs taking center stage. According to Hilton’s 2025 Trends Report, two-thirds of Americans sleep better in hotels, and two in five travelers choose hotels where they think they can achieve a better night’s sleep. Through a new partnership with Calm, guests can access guided meditations, soothing Sleep Stories, and calming music directly through their in-room Connected TV, turning every stay into an opportunity to recharge and reset. And, with increased focus on sleep offerings at brands like Hampton by Hilton, which provide a sleep experience that includes a comfortable bed, friendly service, and a free hot breakfast, or Canopy by Hilton, where guest rooms feature premium bedding designed exclusively for the brand with just the right amount of support and temperature control, it's clear that quality rest is a top priority. For any sleep-related stories, Hilton has a stat or a sleep amenity to help round out your piece.
Spring Break Stays That Matter
As early as January, travelers across the U.S. and Canada are already planning their much-anticipated spring break getaways, and we can offer the latest search data from Hilton.com spotlighting the most searched destinations for Spring Break 2025. Whether you’re relaxing and splashing poolside with family at an all-inclusive, immersing yourself in cultural experiences like gladiator training at Rome Cavalieri, a Waldorf Astoria Hotel, or participating in educational experiences with junior master chef cooking, chocolate painting, or mocktail mixology classes for kids at Hilton Singapore Orchard, Hilton offers a wide range of hotels, resorts, and experiences to create unforgettable stays this spring. Hilton is able to share a list of the “most searched” properties and destinations from Hilton.com to assist in filling out your stories.
Savor The Stay: The Perfect Travel Pairings for Foodies
For travelers who believe great food is the highlight of any journey, Hilton sets the table for unforgettable experiences. In fact, Hilton’s 2025 Trends Report found that half of global travelers book restaurant reservations before booking their flights—proof that dining drives travel decisions. Hilton’s culinary approach blends bold concepts with destination-inspired flavors and world-class chefs, including Michelin-starred talent, creating standout dining moments around the world.
In 2025, Chef Michael Anthony will serve up seasonal creations at Lex Yard in Waldorf Astoria New York while Chef Nicolas Piatti will bring coastal flavors to life with refined, monochromatic presentation at Waldorf Astoria Costa Rica Punta Cacique. From chef insights to F&B trends and standout recipes, Hilton’s culinary experts are here to help shape your next story.
Best Rooftop Bars
From city skylines to coastal horizons, Hilton’s rooftop bars offer stylish escapes with views as memorable as their menus. At Hilton Molino Stucky Venice, the Skyline Rooftop Bar offers panoramic views of the floating city, while Florattica at Canopy by Hilton London City features a social media-worthy experience, with elegant interiors and floral adorned ceilings inspired by the rich heritage of East London’s textile industry. Hilton can provide suggestions for standout rooftop bars, whether your story is focused on cocktail recipes, design, or elevated experiences with a view.
Best Designed Hotel Spaces in the Universe
Hilton is redefining hospitality with some of the most imaginative and breathtaking designed spaces on the planet—and beyond. Wasserturm Hotel Cologne, Curio Collection by Hilton draws on modern Art Deco influences, while Motto by Hilton Tulum offers flexible guest rooms with an eco-friendly modern design that reflects the destination using locally sustained elements that blend into Tulum’s natural surroundings. Graduate by Hilton Auburn, AL also boasts a captivating design narrative with elements like eagle sconces nodding to the university's "War Eagle!" chant, barstools with beloved alumni-athlete Bo Jackson's jersey number and eclectic chandeliers made with sporting equipment. At Hilton BNA Nashville Airport Terminal guests are immersed in a celebration of flight from dazzling light fixtures to the runway views from the Sky Pavilion. And soon, Hilton’s hospitality will reach new heights through its collaboration with Voyager by designing communal and wellness-focused spaces aboard the groundbreaking Starlab space station. Whether you’re covering design on Earth or beyond, Hilton’s experts can offer insights on everything from how a hotel design comes together, to bold hotel interiors and architectural concepts, to our partnership with Voyager and the design of Starlab.
Plan Your Next National Park Trip
Hilton Honors is making it easier than ever to wake up in iconic destinations like Yosemite, Zion, or Johua Tree. Through Hilton’s exclusive partnership with AutoCamp, Hilton Honors members can earn and redeem Hilton Honors Points to book stays in design-forward Airstreams or luxury tents that combine boutique hotel elegance with the beauty of the great outdoors – when booked through Hilton’s direct channels. Picture spending your mornings hiking breathtaking National Park trails, your afternoons exploring hidden gems and your evenings gathered around the fire, roasting s’mores under the stars. Hilton can provide any and all story recommendations on new ways to dream, earn and redeem Hilton Honors Points.
Planning for Pet-Friendly Travel
On the journey to provide more seamless travel experiences for guests and their furry friends, Hilton now has nine pet-friendly hotel brands and more than 5,000 pet-friendly hotels across the U.S. and Canada. Whether you prefer the spacious suites at Home2 Suites by Hilton, Hilton’s first-ever pet-friendly brand, the homelike comfort of Homewood Suites by Hilton or the fun and spirited hospitality at Tru by Hilton, traveling with pets has never been easier thanks in part to an ongoing partnership with Mars Petcare. Hilton also offers over-the-top packages that provide a truly luxurious experience for pets. At Conrad Washington, DC, the Lab of Luxury package offers designer pet accessories, gourmet treats and upscale perks for pets, while the Fur Mama package at Hilton Chicago features special pet treats and a dedicated pet concierge. For any pet-focused stories, we have the right pet package we can provide you – no treats needed.
Accelerating Sports Tourism: 20 Years of Hilton and McLaren
Sports fandom runs deep! Through unique partnerships with brands like McLaren F1 Team, Hilton Honors members get one-of-a-kind experiences, offering unparalleled access and unforgettable moments to cheer on their favorite teams. With sports-related travel revenue tripling since 2019, Hilton has welcomed McLaren enthusiasts to premier properties around the world, including Hilton Garden Inn Silverstone during the British Grand Prix (the property is actually built on the track!), Conrad Centennial Singapore for The Art of Racing and Conrad Fort Lauderdale Beach for Race Ready Yoga with Lando Norris ahead of the Miami Grand Prix. As Hilton and the McLaren F1 Team celebrate their 20th consecutive year of partnership - extending their tenure as the team’s longest standing partner - these iconic stays connect travelers to the speed, tradition and excitement of the race.
Mother’s Day – Surprise Weekend Getaways with Mom
With 37 percent of travelers vacationing with their parents, and Americans leading the charge in nostalgic getaways, 2025 is the perfect time to create new memories while celebrating old ones with mom this Mother’s Day. Whether reminiscing on the nostalgia of her college days at her alma mater with Graduate by Hilton, indulging in a wine country weekend at The Knoll Hotel Napa Valley, Tapestry Collection by Hilton or unwinding with ocean-inspired spa treatments at Hotel del Coronado, Curio Collection by Hilton that tap into the healing power of the sea—Hilton’s properties offer endless inspiration for meaningful Mother’s Day travel ideas.
Hotels with Water Parks
Why settle for an ordinary pool when you can soak up the fun at a full-blown water park? Hilton properties across the globe offer splash-worthy adventures for travelers of all ages. At Hilton Rose Hall Resort & Spa in Jamaica, families can float down a lazy river or zoom down thrilling waterslides. The JadeWaters Resort Pool Complex at Hilton Anatole in Dallas, Texas features a leisure pool with a swim-up bar, kids splash and play area, lazy river, luxury cabanas, two 180 foot slides, and more. In Florida, Signia by Hilton Orlando Bonnet Creek offers guests a chance to relax after meetings or a day at the parks in a lagoon-style pool with a lazy river and waterslide surrounded by lush landscaping. Meanwhile, Arizona Biltmore, LXR Hotels & Resorts, combines luxury and excitement with water slides and splash zones perfect for cooling off in style. If you are writing a story on the best pools for families or hotels where you can feel like a kid again, Hilton has some fantastic examples.
Summer Travel Stays that Simmer
Summer 2025 promises unforgettable adventures – Hilton.com’s latest search data will be available in May and reveal where travelers are dreaming of going—whether it’s soaking up the sun at serene beach resorts, exploring vibrant cityscapes, or embarking on cultural discoveries. For a laid-back escape, Keight Hotel Opatija, Curio Collection by Hilton delivers the perfect setting for recharging poolside – a favorite activity for 60 percent of travelers – while Spark by Hilton Panama City Beach will offer another option for travelers seeking value starting in March 2025. Those seeking a mix of urban energy and local culture can dive into Rotterdam’s dynamic summer season with a stay at Motto by Hilton Rotterdam Blaak, where groups of families and friends can take advantage of Motto’s Confirmed Connecting Rooms available in multiple unique configurations. Stress-free travel and exciting memories await at several new properties such as Zemi Miches All-Inclusive Resort, Curio Collection by Hilton and Conrad Orlando, where fun can be had anytime, with endless entertainment all without having to leave the resort. Whether uncovering emerging travel trends or spotlighting unique destinations, Hilton properties worldwide can inspire 2025 summer travel stories.
Saving for Your Next Big Adventure with Hilton Honors
Planning your next vacation? Save more with these tips: Redeem Hilton Honors Points for free nights, enjoy exclusive benefits like the fifth night free when you book a standard room with 100% Points and use the flexible Points Slider tool to effortlessly combine Points and cash for your perfect trip – with no blackout dates, no fees on free nights at resorts and no hidden terms. And, with Hilton Honors Credit Cards from American Express, members earn Points on everyday purchases from groceries to gas, getting them to their next stay even faster. Need more help maximizing your readers’ savings? Our Hilton Honors team can share even more ways to make the most of Points and benefits.
National Chocolate Chip Cookie Day
Celebrate National Chocolate Chip Cookie Day on August 4th with DoubleTree by Hilton. The brand known for its signature chocolate chip cookie welcome at check-in went to new heights when it became the first-ever food baked in space during scientific experiments aboard the International Space Station. To celebrate, on this day anyone can stop into a DoubleTree by Hilton hotel to receive a complimentary original warm chocolate chip cookie or allergy-friendly version to taste out-of-this-world hospitality. Planning to celebrate the holiday at home? Be sure to try the official “bake-at-home” special recipe.
National Waffle Day
Hampton by Hilton proudly celebrates the Belgian-style waffle as the star of its free hot breakfast, making every National Waffle Day (August 24) a deliciously memorable occasion. Whether enjoying seasonal flavors like lemon or preferring the classic original, Hampton’s warm and welcoming spirit is always on the menu. For a little inspiration, these signature recipes created by Hampton’s expert Waffle Bosses, a trio of talented team members crafting unique waffle creations for the global powerhouse brand - The Christmas Waffle, The Lemon Waffle and The Full English Waffle – offer new, creative twists to this breakfast classic – great for any National Waffle Day round-ups.
From Meetings to Memories: Make Your Fall Conference a Bleisure Escape
With 25 percent of global travelers gearing up for more “bleisure” trips in 2025, Hilton makes it a breeze to turn any fall conference into a mini getaway worth bragging about. For those mixing work and play, Signia by Hilton infuses sophistication into every stay by offering a vibrant atmosphere, stylish bars and restaurants, premium wellness experiences and personalized service, creating an ideal space for “Frolleagues,” or friends who are also colleagues, to bond and unwind after a hard day’s work. And because earning rewards is always in style, Hilton for Business offers small and medium-sized companies exclusive discounts across 8,000+ properties worldwide, making productivity and play the perfect travel duo. For your next business travel story, Hilton can provide solutions for your readers around the world.
Rewarding Yourself through Luxury Travel
Sometimes, life’s most memorable moments call for something extraordinary - a chance to pause, reflect and embrace the art of unwinding. Thanks to Hilton Honors’ collaboration with Small Luxury Hotels of the World, travelers can discover luxury escapes that feel tailor-made for their next stay experience. Whether it’s a tranquil seaside retreat or a secluded mountain hideaway, these stays offer more than just a getaway, they’re an invitation to rediscover the joy of slowing down. Plus, with the ability to use Hilton Honors Points, these indulgent experiences are closer than ever and a new way Hilton Honors members can access these unique properties.
Tailgating with Hilton
From touchdowns to tailgates and three-point baskets, Hilton is the ultimate teammate for game days, offering a reliable and comfortable stay that keeps fans, families, and teams game-ready. As the Official Hotel Partner of the Big Ten Conference, Hampton by Hilton and Hilton Garden Inn ensure guests are never far from the action, with convenient locations near stadiums and schools throughout Big Ten country. Graduate by Hilton properties, which joined the Hilton portfolio in 2024 and are located in college towns across the U.S., provide the perfect home base for gameday excitement. From recipes to where to stay recommendations, Hilton can provide suggestions for any sports-focused travel pieces in 2025.
Hilton’s Themed Suites Bring Magic to Your Next Getaway
Want to immerse yourself in your favorite fandom? Hilton invites guests to “Stay Like” their favorite characters and pop culture icons with a series of limited-time, immersive, experiential-themed suites across our portfolio of award-winning brands. One of the most “Popular” experiences last year was the spellbinding ‘Stay Like’ Wicked suite at New York Hilton Midtown. Broadway fans can continue to immerse themselves in their favorite stories at Hilton New York Times Square, which has two themed suites inspired by Disney Theatrical Group shows: Aladdin’s Times Square Palace Suite, which welcomes guests into “A Whole New World,” and THE LION KING’s Royal Suite, perfect for guests who just can’t wait to be king. As your readers seek to experience the magic of staying in the moment, count on Hilton to deliver your next themed suite adventure.
Sober-Curious Movement
Sober October and Dry January have emerged as popular movements for those looking to reset and embrace healthier habits. In fact, Hilton’s 2025 Trends Report found that in just the past year, 1 in 4 global travelers have reduced or stopped their alcohol consumption. Whether choosing to take a break from alcohol or simply exploring a more mindful lifestyle, Hilton brands such as Tempo by Hilton make it easy to stay balanced while traveling. Tempo’s on-property restaurants and bars offer creative and refreshing “Free-Spirited” (alcohol-free) beverages, which feature a similar look and flavor profile of their spirited counterparts. If working on any stories on zero proof cocktails, we can share recipes or provide commentary on the types of beverages available on-property.
Travel Tuesday/Black Friday Travel Deals
Hilton’s Black Friday and Travel Tuesday deals offer a ticket to unforgettable getaways—at prices that won’t break the bank. Whether planning a solo escape, a spring break adventure, or looking for the perfect holiday gift, we anticipate our travel offers will be available at the beginning of November. Travelers can also earn Points for future stays by signing up for Hilton Honors and taking advantage of exclusive offers year-round. With 3 out of 4 travelers creating a budget for their trips—and 67 percent prioritizing their vacation funds over other savings—Hilton has plenty of tips on how to maximize and make travel dreams a reality.
The Magic of Holiday Travel
The magic of the holidays comes alive with twinkling lights, cozy markets, and festive décor, and Hilton properties put guests in the heart of the celebrations. From a dazzling holiday light display in the lobby of The Roosevelt New Orleans, A Waldorf Astoria Hotel, and over the top gingerbread houses at Hilton Americas-Houston, to holiday teas at The Drake and a Mr. Kringle Suite at Hilton Cleveland Downtown, Hilton can serve up property examples around the globe for a variety of festive story angles.
Best Views to Ring in the New Year
What better way to ring in the new year than with views of some of the world’s most iconic celebrations? For a memorable New Year’s Eve, Tempo by Hilton New York Times Square offers modern rooms with expansive floor-to-ceiling windows, including rooms that offer views of the iconic ball drop countdown. If the beach is more your style, Hilton Rio de Janeiro Copacabana has fantastic views of the world-famous Copacabana fireworks and convenient beach access. Guests plan their holiday adventures months in advance, so it’s never too soon to start exploring what’s new for Holidays 2025.
Skip the Group Chat: Celebrate National Plan for Vacation Day with a Solo Escape
Getting the trip out of the group chat can be tricky, so Hilton is here to inspire travelers to embrace solo adventures, just in time for National Plan for Vacation Day (Jan. 27, 2026). With nearly 50 percent of global travelers already exploring the world on their own, solo travel is more popular than ever. With beach-front views, nature walks and local cuisine, Embassy Suites by Hilton Aruba Resort is the perfect place to enjoy oneself and explore. Hilton can provide more property examples, unique stay experiences as well as solo travel stats to accompany any upcoming stories this year.
Valentine’s/Galentine’s Getaway: Return to Where it All Began
Everyone has a story about where they met their significant other or best friend, so why not celebrate your relationship by returning to where it all began? Hilton’s 2025 Trends Report found that “Time Travel,” the idea of taking trips inspired by nostalgic memories, is on the rise, with “recreating memories” as the third most popular reason for leisure travel in the US. Whether it’s revisiting a favorite city, the place you first met or a memorable vacation spot, book a stay at one of these special locations to make your celebrations this February even more meaningful.
Best Stays to Get Away from Holiday Stress
With over half of the world – and two-thirds of Americans – sleeping better in hotels, what better way to rest and recharge this holiday season than booking a stay? Book a dedicated wellness room at Signia by Hilton or enjoy a well-deserved night's sleep at Canopy by Hilton, known for their exclusive bedding, including a gel memory foam mattress and Serta Cool Balance® technology, with the brand’s signature canopy frame. For those embracing the latest trend in self-care, winter offers the perfect excuse to indulge in Hurkle-Durkling, the Scottish phrase for intentionally lounging all day in bed, while on vacation.
Rising Traveler Types to Inspire Your Next Trip
From Gen Alpha to MeMooners and Frolleagues to Foodies, travel trends in 2025 show how travelers are maximizing their time away. In case you missed it, Hilton’s 2025 Trends Report revealed rising traveler types. Gen Alpha is calling the shots, with 70 percent of parents prioritizing their vacation destination based on their kids’ needs, and MeMooners have chosen a good book (64%) and furry friends (25%) as their favorite travel partner. Global travelers (29%) often travel with “Frolleagues,” friends who are also colleagues, and 50 percent of Foodies book restaurant reservations before their flights. To learn more about your traveler type, read the full report here. Be on the lookout for our 2026 Trends Report, coming late 2025.
